The Gut Experts is a co-created health channel built around Professor B. Ryan and registered dietitian E.
Total Followers -0.1%
36K
Across Instagram, TikTok
Primary Platform
36K followers · 99% of audience
Engagement
1.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $891–$2.5K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -32 -0.1% | +0 +0.0% | +0 +0.0% | -32 |
| Last 90 days | -39 -0.1% | +0 +0.0% | +0 +0.0% | -39 |
| Last 365 days | -39 -0.1% | +0 +0.0% | +0 +0.0% | -39 |
Daily follower snapshots from CreatorDB's longitudinal index.
The Gut Experts is a co-created health channel built around Professor B. Ryan and registered dietitian E. McGowan, who together bring over fifty years of combined professional experience in gut health. Based primarily in Ireland — where their largest audience segment is concentrated — they produce accessible, evidence-backed content covering IBS management, gut-friendly recipes, and digestive wellness principles. Their use of hashtag communities like #ibsfriendly, #ibsrecipe, and #flatgutdiet signals a structured, topic-focused approach rather than broad lifestyle commentary.
Thegutexperts reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. As a health creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows health content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in health and related categories, Thegutexperts offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thegutexperts's tier (Micro, 36K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Gut Experts is run by Prof. B Ryan and E McGowan, a registered dietitian (RD), who together bring over 50 years of combined experience in gut health. They create educational content about IBS, digestive wellness, and gut-friendly eating across Instagram and YouTube under the handle @thegutexperts.
What Every Woman Needs to Know About Her Gut is a No. 1 bestselling book from The Gut Experts focused specifically on digestive health issues that disproportionately affect women. It's designed to help female readers understand gut-related conditions, symptoms, and the dietary and lifestyle changes that can make a real difference.
The FLAT Gut Diet is a published book by The Gut Experts that guides readers on reducing bloating and improving digestive comfort through targeted dietary changes. It reflects the duo's core content mission of making evidence-based gut health advice practical and accessible for everyday life.
Yes, E McGowan holds the RD (Registered Dietitian) credential, meaning she has completed formal clinical training in nutrition and dietetics. This professional qualification underpins the structured, evidence-based dietary guidance The Gut Experts share across their platforms.
Prof. B Ryan is the academic half of The Gut Experts duo, contributing a professorial-level depth of knowledge in gut health research and clinical science. Together with dietitian E McGowan, the pair combine rigorous expertise with practical advice in a way that sets them apart from general wellness influencers.
Yes, IBS-friendly recipes are a core pillar of The Gut Experts' content, regularly tagged with #ibsrecipe and #ibsfriendly to help followers find them easily. The recipes are designed to show people living with IBS that managing symptoms doesn't mean giving up enjoyable food.
A significant portion of their content — including their No. 1 bestseller What Every Woman Needs to Know About Her Gut — is directly targeted at women experiencing digestive issues. That said, their broader IBS tips, gut health education, and flat gut diet advice are relevant to anyone looking to improve their digestive wellbeing.
Prof. B Ryan and E McGowan RD together have over 50 years of combined experience in gut health, as stated in their own bio. That depth of clinical and academic background is a key reason their content carries more authority than typical wellness accounts in the same space.
The Gut Experts are qualified professionals — a professor and a registered dietitian — but their social media and YouTube content is educational in nature and is not a substitute for personal medical consultation. They specialize in translating gut health science into accessible, practical guidance for conditions like IBS and bloating.
While their exact base isn't publicly confirmed, the largest share of The Gut Experts' audience is in Ireland, and they are widely followed within the Irish and UK health and nutrition communities. Their reach also extends strongly into the United States and across the broader English-speaking world.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thegutexperts · Instagram
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