Data refreshed Sep 22, 2026 · 11:55 AM UTC
Cricket & Sport Australia

Thegradecricketer

Full Creator Stats Live · Updated 2026-09-22

The Grade Cricketer is an Australian cricket comedy and commentary collective built around the shared absurdity of club-level cricket culture.

NicheCricket & Sport TierMid Engagement2.3%

Total Followers +0.2%

784K

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

360K followers · 46% of audience

Engagement

2.3%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $5.1K–$12K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 360,000 +0 2.3% 5.1 6 days ago
Instagram 340,691 +750 4.9% 4.7 6 days ago
TikTok 83,100 +839 5.8% 4.4 6 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% +102 +0.0% +100 +0.1% +202
Last 30 days +0 +0.0% +750 +0.2% +839 +1.0% +2K
Last 90 days +3K +0.8% +7K +1.9% +3K +3.0% +12K
Last 365 days +3K +0.8% +7K +1.9% +3K +3.0% +12K

Audience Demographics

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41K129K218K306K394K Sep 23Dec 23Mar 23Jun 22Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Aug 2026 —
Sponsored content YouTube Feb 2026 —
Sponsored content YouTube Nov 2025 —
Sponsored content YouTube Oct 2025 —
Sponsored content YouTube May 2025 —
Background

About Thegradecricketer

The Grade Cricketer is an Australian cricket comedy and commentary collective built around the shared absurdity of club-level cricket culture. Founded and run by a small team — with @higgins_ian and @sj_perry at the centre — the channel grew out of a simple premise: that grade cricket, the amateur weekend competition played across Australia, is a rich seam of delusion, disappointment, and darkly comic ambition. The trio of archetypes embedded in their tagline — Rig, Circuit, Champ — each represent a recognisable player type, and this character-driven framework gave the brand an identity far stickier than straightforward sports commentary. Over time, the format expanded from sketch and satirical content into reactive cricket coverage, tour diaries, and match-day breakdowns, all filtered through the same self-deprecating voice.

Brand fit

Why brands partner

Thegradecricketer reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include NordVPN and Prime Video. Engagement on YouTube runs around 2.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in sport and related categories, Thegradecricketer offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Thegradecricketer's tier (Mid, 784K combined followers, Australia). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Who are the Rig, the Circuit, and the Champ on The Grade Cricketer?

The Rig, the Circuit, and the Champ are the three main characters and real-life creators behind The Grade Cricketer, each representing a classic archetype found in every Australian club cricket dressing room. The Rig is obsessed with his physique, the Circuit never stops talking, and the Champ considers himself the undisputed star of the side. Keeping their real identities largely anonymous has become a deliberate and beloved part of the brand.

What is grade cricket and why does The Grade Cricketer make comedy about it?

Grade cricket is the amateur district-level competition played across Australian cities on weekends, typically by working adults who genuinely believe they should have gone professional. The Grade Cricketer's entire comedy is built on the chasm between how club players see themselves and the humbling reality of weekend sport — as their YouTube bio puts it, "Cricket is great if you're into things like wasted youth, failed relationships, and broken dreams." It's a deeply specific niche that resonates hard with anyone who has ever padded up for a suburban club side.

Has Greg Chappell appeared on The Grade Cricketer's YouTube channel?

Yes, Greg Chappell has featured in The Grade Cricketer's content, including a segment where he gave an update on Imran Khan. The channel regularly gets genuine cricket legends to participate in their format, which gives the comedy real credibility that a straight parody account couldn't achieve.

What is the 'Ordinary Rig' joke on The Grade Cricketer?

The Ordinary Rig is a running bit where decidedly average physiques are celebrated under the hashtag #ordinaryrigaus — "rig" being Australian slang for someone's body. It plays directly off the Rig character's obsession with looking elite, turning the joke back on anyone who takes gym culture too seriously. It has grown into a genuine community in-joke, with fans proudly self-identifying as Ordinary Rigs.

Has The Grade Cricketer covered live Test matches at the ground?

Yes, The Grade Cricketer has produced on-ground coverage of Test cricket, including Day 4 of what they called one of the greatest wins in Test history during Australia's series against Bangladesh in Darwin. Their coverage blends genuine passion for the game with their signature comedic commentary, making it distinct from both mainstream broadcast highlights and pure fan reaction content.

What brands has The Grade Cricketer partnered with?

The Grade Cricketer has worked with NordVPN, Prime Video, Smith Optics, WHOOP, and Wise on their YouTube channel. The mix spans streaming, cybersecurity, eyewear, fitness tracking, and international money transfers — a range that reflects their male-skewing, sports-obsessed audience that also travels and cares about lifestyle.

What is the 'Ask TGC' series on The Grade Cricketer?

The Ask TGC format is a recurring series where the channel fields fan questions, typically answered in character as the Rig, the Circuit, or the Champ. It has become one of the channel's most reliable community-building formats and generates strong short-form clip content given how well the three personas bounce off audience prompts.

Why does Marcus Stoinis come up so much on The Grade Cricketer?

Marcus Stoinis, the Australian batting all-rounder, appears regularly in The Grade Cricketer's hashtags and content because he maps almost perfectly onto their character archetypes — a big-hitting, physically imposing player who carries serious "Rig" energy. TGC frequently uses high-profile Australian cricketers as comedic reference points, and Stoinis's style makes him an obvious recurring subject.

What is Justin Langer's connection to The Grade Cricketer?

Justin Langer, the former Australian men's cricket head coach, features regularly in The Grade Cricketer's content and hashtags. His intensely earnest, motivational personality and the drama surrounding his tenure as coach make him a natural fit for TGC's brand of affectionate cricket satire.

Where is The Grade Cricketer based and who is their audience?

The Grade Cricketer is based in Australia, which makes up the largest share of their viewership — a natural fit given the channel's roots in Australian club cricket culture. A significant portion of their audience also comes from the United States and the United Kingdom, suggesting the comedy translates well beyond hardcore cricket fans to anyone who has played a weekend sport and recognised the absurdity of it.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 11:55 AM UTC · Slug: thegradecricketer

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