United States
Thegoodquote launched in 2010 as one of the early quote-curation communities on social media, predating Instagram's dominance and building an audience through consistent motivational content before most brands recognized the platform's potential.
Total Followers +0.0%
22.7M
Across Instagram
Primary Platform
YouTube
22.7M followers · 100% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $227K–$500K / IG post
Founder Meggan Roxanne is signaling another book release, with the channel's current bio reading 'PRE-ORDER OUR NEW BOOK' and the Linktree page (updated May 2026) listing an expanded catalog of affiliated author titles, pointing to a continued push into independent publishing.
Published by Hay House UK in June 2024, the self-help title earned a Sunday Times Bestseller designation and endorsements from Steven Bartlett and Jay Shetty, marking a major brand expansion beyond social media.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 22,716,149 | +0 | 1.2% | — | 10 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -15901 -0.1% | +0 +0.0% | +0 +0.0% | -15901 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Thegoodquote launched in 2010 as one of the early quote-curation communities on social media, predating Instagram's dominance and building an audience through consistent motivational content before most brands recognized the platform's potential. Over more than a decade it evolved from a straightforward quote page into a broader platform for personal transformation, as its own description frames it. Content spans self-love affirmations, sleep and meditation guidance, and emotionally resonant literary passages — a blend that makes the feed feel less like a brand account and more like a trusted daily companion. A book pre-order announced in 2026 marks a deliberate step toward building owned intellectual property beyond social media.
The audience skews heavily female and concentrates in the 25–34 age bracket — a demographic actively navigating career transitions, relationship milestones, and mental wellness, where self-help content lands most effectively. The US anchors the base, with the UK contributing a substantial secondary share, giving the account genuine English-language cross-market reach. Engagement sits just below the category median for an account of this scale, which positions it more as a broadcast-and-community hub than a high-interaction channel — a dynamic well suited to aspirational wellness and lifestyle brands. The pivot toward owned products and a more defined wellness identity suggests the account is transitioning from quote aggregator to a content brand with meaningful licensing and product potential.
Thegoodquote reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a motivation creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows motivation content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in motivation and related categories, Thegoodquote offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thegoodquote's tier (Mega, 22.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Thegoodquote describes itself as a home of motivation since 2010, making it one of the longest-running inspirational accounts in the space. It predates most creator-built quote pages by several years, which partly explains how it reached a following in the tens of millions before motivational content became as crowded as it is today.
Yes — thegoodquote has announced a book and promoted its pre-order directly through their Instagram bio. This is a natural extension of their identity as a "sanctuary for literature and transformation," moving their original written content off social media and into a more permanent form.
Thegoodquote has expanded well beyond traditional motivational content to cover topics like struggling to fall asleep and living in survival mode, reflecting a broader wellness and emotional health angle. Sleep and emotional exhaustion are deeply intertwined, and those themes land naturally with an audience already drawn to self-love and inner healing.
Thegoodquote focuses on themes like releasing self-judgment, showing yourself kindness before reaching perfection, and processing frustration and pain as part of genuine growth. Their writing is more meditative and literary in tone than typical bold-text quote graphics — closer to reflective prose than motivational posters.
By describing their page as a "sanctuary for literature and transformation," thegoodquote signals that they treat language as a tool for real healing and change, not just a vehicle for feel-good phrases. It positions their content closer to poetry and reflective writing than to hustle-culture or productivity-focused motivation.
Thegoodquote's content — self-love, emotional healing, literary inspiration, and personal transformation — maps closely onto topics that draw a female-dominant audience on social platforms. Their gentle, inward-looking tone contrasts sharply with performance- or achievement-oriented content, reinforcing why women make up around three-quarters of their following.
Thegoodquote began as a motivational quote destination and has evolved to include deeper wellness themes — meditation, self-work, sleep struggles, and emotional recovery after pain and frustration. Launching a book also marks a deliberate shift from being a purely social-media-based account toward building a broader literary identity.
Thegoodquote presents itself as an original voice, describing the page as a "sanctuary for literature and transformation" rather than a curation account. Their captions read as original first-person writing about self-love and inner growth, and publishing their own book reinforces that they approach their work as authors rather than aggregators.
Thegoodquote maintains a presence on YouTube in addition to their Instagram, where the bulk of their audience — over 22 million followers — is concentrated. Their focus on motivation, literature, and transformation translates across platforms, though Instagram remains the community hub they have built since 2010.
The largest share of thegoodquote's audience is in the United States, which accounts for roughly four in ten followers, with the United Kingdom representing the second-largest group. Canada, India, and Brazil also feature among their top markets, giving the account a globally spread but predominantly English-speaking audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thegoodquote · YouTube
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