United States
The Good and the Beautiful is a U.S.-based homeschool curriculum company founded by Jenny Phillips, built on the conviction that children's educational materials should center quality literature, artistic beauty, and strong values.
Total Followers +1.3%
535K
Across YouTube, Instagram
Primary Platform
YouTube
137K followers · 26% of audience
Engagement
1.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6K–$14K / IG post
The brand swept homeschool.com's Back-to-Homeschool Curriculum Awards, winning Curriculum of the Year as well as top honors in the All-in-One, Christian Curriculum, History & Social Studies, and Special Needs categories.
OpenEd noted The Good and the Beautiful is used by more families in its catalog than any other curriculum, citing its free, open-and-go language arts program as a key draw.
The brand officially released two new high school-level courses, with History Year 3 slated for mid-2026 and History Year 4 for late 2026 as part of an ongoing expansion into grades 9–12.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +2K +1.5% | +5K +1.2% | +0 +0.0% | +7K |
| Last 90 days | +6K +4.6% | +15K +3.7% | +0 +0.0% | +21K |
| Last 365 days | +6K +4.6% | +15K +3.7% | +0 +0.0% | +21K |
Daily follower snapshots from CreatorDB's longitudinal index.
The Good and the Beautiful is a U.S.-based homeschool curriculum company founded by Jenny Phillips, built on the conviction that children's educational materials should center quality literature, artistic beauty, and strong values. What began as a small self-publishing effort rooted in a faith-friendly — and broadly Christian — educational philosophy has grown into an organization employing more than a hundred people, an origin story the brand openly references in its own channel description. The curriculum spans language arts, math, science, and history, and its literature-rich, values-aligned approach distinguishes it from both secular platforms and strictly denominational competitors in an increasingly crowded homeschool market.
On YouTube and Instagram, content functions as an extended resource hub and product companion: curriculum flip-throughs, practical spelling and reading strategies, and guidance for parents assessing whether their child is ready for self-directed study. The audience skews heavily female, consistent with the primary-caregiver demographic that typically drives homeschool purchasing decisions, and concentrates in the U.S. with secondary reach into the U.K. and Canada. Engagement running slightly below category median suggests the channel serves a loyal, existing customer base more than broad discovery — a typical pattern for curriculum brands. With U.S. homeschooling participation remaining elevated well beyond its pandemic-era surge, the channel is well positioned for partnerships in literacy tools, educational materials, and faith-aligned family products.
Thegoodandthebeautiful reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Thegoodandthebeautiful offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thegoodandthebeautiful's tier (Mid, 535K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Good and the Beautiful was founded by Jenny Phillips, who built it around the mission of filling children with goodness and beauty through high-quality literature. What began as a small personal project has since grown into an organization with a staff of over a hundred people creating curriculum and books for homeschooling families across the country.
TGTB is the shorthand homeschoolers widely use for The Good and the Beautiful, the curriculum brand behind this YouTube channel and Instagram account. The abbreviation appears constantly in homeschool Facebook groups, Reddit threads, and community hashtags whenever families compare or review the materials.
Yes, The Good and the Beautiful is explicitly a faith-based Christian curriculum, and the brand actively tags its content with #christianhomeschool to signal that identity. Its core mission is grounded in values and character development woven throughout the literature and lesson materials, not just added on as a separate subject.
The Good and the Beautiful is well known in the homeschool community for making free printable versions of many of its core materials available through its website, which is a big reason the brand grew so quickly. Physical printed sets and complete course packages are also available for purchase for families who prefer a ready-to-use format.
The Good and the Beautiful covers a wide range of ages, from preschool all the way through upper-elementary and beyond, across subjects including language arts, science, and literature. The YouTube channel regularly features level-specific walkthroughs, such as a dedicated flip-through of the Level 6 Language Arts course, so parents can preview materials before committing.
Yes, The Good and the Beautiful has a growing science curriculum that spans from preschool-age learners upward, as reflected in their active use of hashtags like #homeschoolscience and #preschoolscience. Science has become one of the brand's expanding subject areas alongside their flagship language arts courses.
The Good and the Beautiful is openly Christian and faith-integrated throughout its materials, which is a frequent topic of discussion in secular homeschool forums. Families who prefer a neutral worldview often find they need to either supplement with secular resources or swap to a different curriculum, since the faith element is woven in rather than optional.
The Good and the Beautiful Language Arts courses are built around high-quality literature and aim to develop reading, spelling, and writing together in an integrated way rather than as isolated drills. The YouTube channel publishes practical tips tied directly to the curriculum, including quick methods for boosting spelling scores and guidance on knowing when a child is ready to work more independently.
The Good and the Beautiful describes itself as having grown from a small passion project into an organization with a staff of over a hundred people, which is remarkably large for a creator-led homeschool curriculum brand. That scale reflects the depth of demand for their books and courses, with the channel's audience concentrated heavily in the United States but also reaching families in the United Kingdom, Canada, and beyond.
The Good and the Beautiful YouTube channel focuses on practical homeschool guidance and curriculum walkthroughs, including flip-throughs of new course levels, tips on improving children's reading and spelling, and advice on homeschool milestones like transitioning kids to self-directed learning. The content is designed to help parents feel confident using the brand's materials at home, functioning as both a teaching resource and a product showcase.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thegoodandthebeautiful · YouTube
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