United Kingdom
The Food Medic is a UK-based health and nutrition platform founded by Dr. Hazel Wallace, a practising medical doctor who built the brand around bridging clinical medicine and everyday dietary choices.
Total Followers +7.6%
38K
Across Instagram
Primary Platform
YouTube
38K followers · 100% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $961–$2.7K / IG post
Her fourth book explores women's health through the lens of the menstrual cycle, covering hormones, cycle tracking, and performance. Listed as a best-seller by her talent agency.
Her agency bio lists active positions on WHOOP's medical advisory board and consultant roles at running-training app Runna and pharmacy giant Boots UK.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 38,450 | +3K | 1.6% | 1.4 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +527 +1.4% | +0 +0.0% | +0 +0.0% | +527 |
| Last 30 days | +3K +7.6% | +0 +0.0% | +0 +0.0% | +3K |
| Last 90 days | +9K +22.9% | +0 +0.0% | +0 +0.0% | +9K |
| Last 365 days | +9K +22.9% | +0 +0.0% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
The Food Medic is a UK-based health and nutrition platform founded by Dr. Hazel Wallace, a practising medical doctor who built the brand around bridging clinical medicine and everyday dietary choices. Content spans healthy recipes, educational articles, and structured webinars delivered through the Food Medic Hub membership community. The channel's hashtag mix — covering meal prep, creatine, fibre, fasted training, and marathon nutrition — signals a deliberate expansion beyond general healthy eating into performance and endurance nutrition, with timely content tied to events like the London Marathon.
The audience is strongly female-skewing and concentrated in the 25–34 age bracket, with a UK-dominant base and notable secondary reach into the United States — a profile well-suited to health, wellness, and sports nutrition brands. Despite micro-tier scale, engagement sits at or above category median, reflecting the trust that a doctor-founded, science-grounded voice tends to generate. The Food Medic Hub's subscription layer provides direct-to-consumer revenue beyond sponsorship, positioning the property as a standalone wellness platform rather than a pure influencer channel — a distinction that carries growing weight as women's health and performance nutrition continue to converge in the UK content market.
Thefoodmedic reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in fitness and related categories, Thefoodmedic offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thefoodmedic's tier (Micro, 38K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dr Hazel Wallace is a qualified medical doctor based in the UK who founded The Food Medic brand to make evidence-based nutrition accessible to everyday people. The name blends her medical background — "medic" — with her focus on food as a tool for health, distinguishing the platform from influencers who lack clinical credentials.
The Food Medic Hub is the central platform created by Dr Hazel Wallace that brings together healthy recipes, educational articles, and webinars on nutrition and wellbeing. It's designed to go deeper than a social media feed, giving followers structured, science-backed content in a single place.
The Food Medic book, authored by Dr Hazel Wallace, is one of the foundational pillars of the brand — a nutrition and lifestyle guide that translates medical and dietary science into practical everyday advice. It reflects the same accessible, evidence-based approach that the Hub and her social channels are built around.
Creatine is one of the topics The Food Medic covers regularly, tapping into growing mainstream interest in the supplement's benefits for women beyond traditional bodybuilding — including muscle health, cognitive function, and hormonal support. The approach is evidence-led, contextualising who might benefit rather than making blanket claims.
Fasted training — exercising before eating — is a topic The Food Medic addresses with a nuanced, science-based lens, exploring both the potential benefits and the individual factors that determine whether it suits a person's goals and training type. The account uses #fastedtraining regularly, making it an ongoing discussion rather than a one-off post.
The Food Medic produces content tailored to marathon runners, covering race-day fuelling strategy, carb loading, and recovery nutrition using hashtags like #londonmarathon, #runningtips, and #marathontips. The advice is grounded in sports nutrition science and is aimed at recreational runners preparing for endurance events rather than elite athletes.
Carb loading is a specific topic The Food Medic covers ahead of endurance events, using the #carbloading hashtag to reach runners and triathletes. The content typically breaks down the physiology of topping up glycogen stores and offers practical meal ideas for the days leading up to race day.
The Food Medic's meal prep content leans toward healthy, balanced preparation — including dedicated breakfast meal prep ideas flagged with #breakfastmealprep alongside broader #mealprep posts. The goal is helping followers build sustainable weekly eating habits rather than rigid diet plans.
Fibre is one of The Food Medic's recurring content themes, with #fibre among its most-used hashtags, reflecting Dr Hazel Wallace's interest in gut health as a cornerstone of overall wellbeing. Posts typically cover the science behind dietary fibre — its role in digestion and blood sugar regulation — alongside practical tips for hitting daily intake targets.
The Food Medic is a UK-based platform founded by Dr Hazel Wallace, with its largest share of followers coming from the United Kingdom, followed by a significant audience in the United States. Despite being a Micro-tier account by follower size, its evidence-led health and nutrition content draws a broad international following.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thefoodmedic · YouTube
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