United Kingdom
Graeme Tomlinson, the nutritionist behind the Thefitnesschef_ handle, built one of the UK's largest health and nutrition followings through a signature style of evidence-based myth-busting presented in visually clean, digestible formats.
Total Followers +0.2%
3.3M
Across Instagram, TikTok
Primary Platform
2.5M followers · 75% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $30K–$69K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.1% | -334 -0.0% | +0 +0.0% | +2K |
| Last 30 days | +8K +0.3% | -502 -0.1% | +0 +0.0% | +8K |
| Last 90 days | +66K +2.7% | +4K +0.4% | +0 +0.0% | +70K |
| Last 365 days | +66K +2.7% | +4K +0.4% | +0 +0.0% | +70K |
Daily follower snapshots from CreatorDB's longitudinal index.
Graeme Tomlinson, the nutritionist behind the Thefitnesschef_ handle, built one of the UK's largest health and nutrition followings through a signature style of evidence-based myth-busting presented in visually clean, digestible formats. His breakout content on Instagram — calorie comparison graphics and diet-claim debunking posts — resonated strongly at a time when social media nutrition advice was dominated by fad diets and restriction-heavy messaging. His counter-positioning around 'no BS' nutrition, emphasising flexible eating and sustainable fat loss rather than elimination, proved both distinctive and durable. That approach carried him to a Sunday Times Bestselling book and, more recently, the launch of his own fitness and nutrition app, The Fitness Chef App, extending his reach beyond social platforms into a subscription product.
Thefitnesschef_ reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Health & Fitness / Tech, a clear signal of fit for brands in those categories. Demonstrated partners include The Fitness Chef App. Engagement on YouTube runs around 4.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Health & Fitness / Tech and related categories, Thefitnesschef_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thefitnesschef_'s tier (Macro, 3.3M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Fitness Chef's real name is Graeme Tomlinson. He built the @thefitnesschef_ brand around evidence-based, no-nonsense nutrition content and has grown it into one of the most-followed nutrition accounts in the UK across Instagram and TikTok.
The Fitness Chef is a Sunday Times bestselling author, with his books centred on his core philosophy of flexible eating and sustainable fat loss. They bring the same no-BS, myth-busting approach he uses in his social content into a practical printed format.
The Fitness Chef app, linked to the @thefitnesschefapp account, is his own platform built around the idea of losing weight without restriction. It's designed to translate the principles from his social media content and books into a guided, everyday nutrition tool for his audience.
No — The Fitness Chef has posted directly on this topic, arguing that diet drinks containing aspartame do not cause cancer. This is consistent with his broader mission of cutting through popular nutrition misinformation using evidence-based reasoning.
His approach is rooted in flexible dieting — understanding how calories and protein work rather than eliminating food groups or following rigid rules. He regularly builds high-protein, calorie-aware versions of indulgent or viral foods to show that fat loss doesn't require giving up the things you enjoy.
He identifies as a nutritionist and is categorised as one on Instagram, and his content is consistently framed around evidence-based nutrition science. His focus on debunking popular diet myths — from aspartame fears to fad diets — is central to how he's built trust with an audience of millions.
He creates high-protein, calorie-smart versions of popular or trending foods — things like protein-boosted pizzas, omelette-pizza hybrids, peanut butter chocolate lollies, and his take on viral items like the Magnum croissant. The format blends food entertainment with practical nutrition education, which is a big part of why his engagement runs well above the category average.
For The Fitness Chef, flexible dieting means hitting calorie and protein targets without labelling any food as forbidden. His content consistently pushes back against all-or-nothing diet culture, showing instead how everyday foods — snacks, fast food, desserts — can fit into a realistic fat loss plan.
The Fitness Chef is based in the United Kingdom, and his audience is heaviest there, though he also draws a sizeable following from the United States and other English-speaking markets. His practical, science-grounded content style has given him genuinely global reach for a nutrition creator.
Yes — he's active on both platforms under the handle @thefitnesschef_, with his TikTok audience running into the hundreds of thousands alongside his larger Instagram following. His TikTok bio summarises the same no-BS nutrition and fitness angle that defines his content across every platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thefitnesschef_ · Instagram
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