United Kingdom
The Everyday Stoic is the project of William Mulligan, a United Kingdom-based author and content creator who has built a mid-sized but notably engaged following around accessible Stoic philosophy.
Total Followers -0.3%
476K
Across Instagram
Primary Platform
YouTube
476K followers · 100% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.1K–$17K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 475,893 | -1K | 2.9% | 1 | 1 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -1428 -0.3% | +0 +0.0% | +0 +0.0% | -1428 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
The Everyday Stoic is the project of William Mulligan, a United Kingdom-based author and content creator who has built a mid-sized but notably engaged following around accessible Stoic philosophy. His work centres on translating ancient Stoic principles into practical, everyday guidance — crystallised in his book 'The Everyday Stoic: Simple Rules for a Good Life', which functions as both the channel's origin point and its ongoing content anchor. Operating primarily on Instagram, Mulligan uses the platform to share aphorisms, reflective prompts, and community-oriented posts that invite followers into a shared philosophical practice rather than passive consumption, which likely accounts for his engagement rate running well above the category median.
Perhaps the most distinctive signal in his audience data is the pronounced female skew — roughly three-quarters of his followers are women, a notable departure from the traditionally male-leaning stoicism content space. Combined with a strong concentration in the 25–34 age bracket and a predominantly English-speaking audience split between the UK and the United States, this positions The Everyday Stoic as a lifestyle-philosophy account rather than a debate-oriented or self-improvement-hustle channel. The absence of visible brand sponsorship suggests his monetisation leans toward book sales, community membership, and direct audience relationships rather than commercial partnerships — a posture that keeps brand credibility intact and makes him an appealing fit for publishers, wellness platforms, or mindfulness-adjacent brands seeking credible, text-forward intellectual audiences.
Theeverydaystoic reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in education and related categories, Theeverydaystoic offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Theeverydaystoic's tier (Mid, 476K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The hashtag #williammulligan appears consistently alongside the @theeverydaystoic brand, strongly suggesting William Mulligan is the person behind the account. The creator operates under the "Everyday Stoic" identity across platforms rather than a personal name, keeping the brand philosophy-forward rather than personality-driven.
The everyday stoic is the author of The Everyday Stoic: Simple Rules for a Good Life, which is the cornerstone of their brand and referenced directly in their Instagram bio. The book frames Stoic philosophy as a set of practical, accessible principles rather than academic doctrine.
Despite Stoicism's traditionally male-coded reputation, over three-quarters of the everyday stoic's Instagram audience is female. The account's focus on emotional resilience, mental clarity, and practical life rules resonates strongly with the self-improvement and wellness communities that skew heavily female on Instagram.
The everyday stoic's Instagram bio explicitly invites followers to "join the Stoic community," pointing to a dedicated space beyond the main social media feed — likely a newsletter, private group, or membership platform. Building an active community around Stoic practice is central to the brand's identity, distinguishing it from a typical philosophy media page.
The everyday stoic sits at the intersection of both, using classical Stoic philosophy as its backbone while packaging ideas in the accessible, actionable style of modern self-help. The emphasis on "simple rules for a good life" signals a personal development orientation rather than academic debate.
The everyday stoic draws from classical Stoic thinkers but translates their teachings into guidance for contemporary situations — career stress, relationships, mental health, and daily decision-making. The ideas come from antiquity, but the application is squarely aimed at modern life, which is the defining feature of the brand.
The everyday stoic adds something the original texts cannot offer on their own: a curated modern interpretation, short-form content, a published book, and a live community of people applying Stoicism together. Rather than working through dense classical writing alone, followers get the philosophy distilled and surrounded by a shared space for practice.
The everyday stoic is based in the United Kingdom, and UK followers make up the largest portion of their audience. The United States is the second biggest audience market, giving the community a strongly transatlantic character.
The everyday stoic's Instagram following sits just under half a million, placing them in the mid-tier creator range. For a niche philosophy and personal development account, that is a substantial and loyal audience — their engagement runs notably above the typical benchmark for similar accounts.
Yes, YouTube is listed as the everyday stoic's primary platform, and they maintain a significant Instagram presence alongside it. The account uses both platforms to reach their community, with Instagram serving as a particularly active hub for engagement and conversation.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@theeverydaystoic · YouTube
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