United Kingdom
The Economist is a London-based weekly news and analysis publication founded in 1843, making it one of the oldest continuously operating English-language journals of record.
Total Followers +0.9%
14.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.2M followers · 29% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $104K–$242K / IG post
Executive editor Andrew Palmer told Press Gazette's Future of Media Technology Conference that the Play video-and-audio proposition is producing a 'halo effect,' driving higher subscriptions in pilot markets.
The new tier bundles video and podcast journalism as a gateway product, building on the engagement success of Economist Insider, with 75% of existing subscribers having engaged with that product.
Smith Financial Corp purchased the 26.9% shareholding previously held by Lynn Forester de Rothschild and her family, marking a notable shift in the publication's ownership structure.
The long-form shows stream twice a week across four monthly verticals — defence, geopolitics, economics, and tech — as part of the publisher's strategy to offset AI-driven traffic disintermediation.
The special edition featured a 'Mapping 2026' section and superforecasting predictions, and was bundled into the weekly print edition as well as sold as a standalone newsstand edition.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +15K +0.2% | +0 +0.0% | +15K |
| Last 30 days | +41K +1.0% | +95K +1.1% | +0 +0.0% | +136K |
| Last 90 days | +210K +5.0% | +276K +3.2% | +368K +21.7% | +854K |
| Last 365 days | +210K +5.0% | +276K +3.2% | +368K +21.7% | +854K |
Daily follower snapshots from CreatorDB's longitudinal index.
The Economist is a London-based weekly news and analysis publication founded in 1843, making it one of the oldest continuously operating English-language journals of record. Built on a tradition of anonymous authorship and rigorous editorial independence, the outlet covers international affairs, economics, business, science, and technology with a distinctly global and liberal-leaning analytical lens. Its transition to digital video — particularly on YouTube and Instagram — reflects a deliberate strategy to translate dense, long-form print journalism into accessible explainer content without sacrificing depth. Videos dissecting AI investment cycles, geopolitical flashpoints, and behavioral economics studies are characteristic of a house style that treats its audience as intellectually curious generalists rather than passive news consumers.
The Economist's digital audience skews heavily male and overwhelmingly concentrated in the English-speaking world, with the United States and United Kingdom together accounting for the majority of its social following. The 45-and-older cohort makes up a plurality of viewers, giving the channel unusual demographic weight among older professional audiences — a segment brands in financial services, management consulting, and premium technology actively seek. Engagement rates running well above category medians, particularly on TikTok, suggest its short-form content is finding younger audiences without diluting the brand's authoritative positioning, pointing toward continued relevance as a premium advertising environment across professional and policy-adjacent categories.
Theeconomist reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a news creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows news content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in news and related categories, Theeconomist offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Theeconomist's tier (Mega, 14.5M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Economist describes its editorial stance as classically liberal — it supports free markets, free trade, open immigration, and individual freedoms, which puts it at odds with the traditional left and right simultaneously. It tends to favor globalization and evidence-based policy while opposing heavy state intervention in the economy. Critics on the left call it too pro-market; critics on the right call it too socially progressive, which reflects how deliberately centrist its position is.
The Economist has published almost all of its journalism without bylines since its founding, rooted in the philosophy that the publication's collective voice matters more than any individual writer's reputation. The idea is that anonymity creates a unified editorial perspective and shields writers from personal pressure when covering sensitive governments or corporations. This practice remains one of the most distinctive editorial traditions in global journalism.
The Economist is owned by The Economist Group, a private company whose shareholders include the Agnelli family's investment vehicle Exor, independent trustees, and staff members — a structure deliberately designed so that no single shareholder holds majority control. This unusual ownership model is widely credited with protecting the publication's editorial independence over decades. It means no single billionaire or media conglomerate can dictate its coverage.
The Economist was founded in 1843, originally created to campaign for free trade and against Britain's protectionist Corn Laws. As of 2026 it has been publishing continuously for over 180 years, making it one of the longest-running news and analysis outlets in the world. It still calls itself a newspaper, not a magazine — a distinction it has maintained since its very first issue.
The Economist insists on calling itself a newspaper, not a magazine, a label it has used since 1843 even though it is printed weekly and resembles a magazine in format. The distinction reflects its editorial self-image as a publication of record that reports and opines on current events rather than publishing general-interest features. Today it publishes continuously online, on YouTube, on TikTok, and via its own app in addition to the weekly print edition.
Yes, The Economist published a full-length interview with Yuval Noah Harari — the Israeli historian and author of Sapiens — on its YouTube channel. Harari is a recurring subject of their coverage given his influence on global debates about artificial intelligence, the future of humanity, and the nature of power. The interview reflects The Economist's broader push to turn its long-form analytical journalism into in-depth video content.
The Economist has examined whether Nvidia's central role in supplying AI chips is fueling a speculative investment boom that could eventually trigger a financial crash, much as previous technology cycles did. Their coverage takes a characteristically skeptical analytical angle — acknowledging genuine technological transformation while stress-testing the economic assumptions behind sky-high valuations. It's consistent with their long-standing editorial approach of taking big trends seriously while refusing to accept the hype uncritically.
Yes, all videos on The Economist's YouTube channel are free to watch with no subscription required — the channel operates separately from the paywalled written journalism on their website. It publishes in-depth explainers, global news analysis, and full-length interviews that anyone can access. Their app offers additional content, but the YouTube videos themselves are open to all viewers.
Yes, The Economist maintains an active TikTok presence, publishing short-form video explainers adapted from their reporting on politics, economics, and global affairs. Their TikTok bio directs viewers to download their app for longer content. Their TikTok engagement rate runs well above the typical average for news publishers on the platform, which is notable for a 180-year-old institution.
Despite being a British publication headquartered in London, the majority of The Economist's social media audience is based in the United States, with the United Kingdom as the second-largest country. Canada, India, and Australia also appear among its top audience countries, reflecting the publication's genuinely global editorial reach. The audience skews heavily male and toward readers aged 35 and above.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@theeconomist · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.