United States
The Dodo is a U.S.-based digital media brand launched in 2014 and built around emotionally resonant animal content — rescue stories, interspecies friendships, wildlife encounters, and pet adoption narratives.
Total Followers -0.0%
38.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
18.8M followers · 49% of audience
Engagement
8.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $130K–$286K / IG post
Penske Media acquired The Dodo alongside The Verge, Eater, SB Nation, Popsugar, and Thrillist, folding them into the new PMX Global subsidiary under president Ryan Pauley. James Murdoch's Lupa Systems simultaneously took the remaining Vox assets.
The 250-member bargaining unit unanimously approved the deal, which includes salary increases, a minimum 12 weeks of severance, unlimited PTO, and expanded bereavement leave.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -5193 -0.0% | +0 +0.0% | -5193 |
| Last 30 days | +0 +0.0% | -15578 -0.1% | +0 +0.0% | -15578 |
| Last 90 days | +100K +0.5% | -27261 -0.2% | +0 +0.0% | +72K |
| Last 365 days | +100K +0.5% | -27261 -0.2% | +0 +0.0% | +72K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Toyota Trucks Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| The Iams Company Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| T-Mobile Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
The Dodo is a U.S.-based digital media brand launched in 2014 and built around emotionally resonant animal content — rescue stories, interspecies friendships, wildlife encounters, and pet adoption narratives. Originally incubated within Group Nine Media before being absorbed into Vox Media's portfolio, the brand grew rapidly on Facebook in its early years before establishing a commanding presence on YouTube, where it has amassed a following in the tens of millions. Publishing daily across platforms, The Dodo covers dogs, cats, exotic animals, and charity-adjacent rescue operations, earning an audience whose engagement rates run well above category norms — a signal of genuine emotional investment rather than passive consumption.
The Dodo's audience skews toward adults over 35, with a strong American core supplemented by English-speaking markets in the UK and Canada — a demographic profile that attracts mainstream consumer advertisers seeking brand-safe, high-reach placements. Partnerships with Toyota Trucks, T-Mobile, and Iams illustrate the brand's positioning as premium, family-friendly inventory with broad lifestyle appeal. On Instagram, The Dodo has extended its footprint through a dedicated pet-parenting sub-brand, @thepackbythedodo, signaling an intent to build a content ecosystem beyond a single channel. That vertical expansion, combined with consistently strong TikTok engagement, positions The Dodo as one of the more durable media properties operating in the pet and animal lifestyle space.
The Dodo operates at the intersection of pet care, animal welfare, and emotionally driven storytelling, making it a natural fit for pet food and supply brands, veterinary and pet health companies, family-oriented consumer goods, and lifestyle sponsors seeking high-affect placements. The audience is predominantly U.S.-based and English-speaking, with meaningful secondary reach in the UK and Canada — a clean anglophone profile that simplifies geo-targeting for North American and UK-focused campaigns. Content cadence is aggressive across YouTube, Instagram, and TikTok, with uploads occurring daily or near-daily, which supports always-on sponsorship structures rather than isolated activations. Engagement runs well above category median on every platform, with TikTok performing particularly strongly — a signal of genuine audience investment rather than passive consumption. The confirmed sponsor roster already demonstrates notable category range: Iams validates the core pet nutrition vertical, while Toyota Trucks and T-Mobile indicate that mainstream automotive and telecom brands view the channel's broad, emotionally engaged adult audience as an efficient reach vehicle. Adjacent opportunities in outdoor recreation, home and family goods, insurance, and subscription pet services represent logical next-tier partnerships.
Benchmark estimates for a creator at Thedodo's tier (Mega, 38.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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The Dodo is a digital media company, not a charity, though their content is deeply rooted in animal rescue and nonprofit storytelling. They describe themselves as "the home for animal people" and produce emotional, story-driven videos distributed across YouTube, Instagram, and TikTok.
The Dodo is owned by Vox Media, following the 2022 merger between Vox Media and Group Nine Media, which had been The Dodo's parent company since the brand launched in 2014. That backing helped turn it into one of the largest animal-focused media brands on the internet.
The Pack by The Dodo is a companion Instagram account run by The Dodo's editorial team, dedicated specifically to everyday pet parenting — covering tips, products, and relatable moments for pet owners. It extends the core Dodo brand beyond rescue-focused storytelling into the lifestyle side of living with animals.
Animal rescue is a signature part of their identity, but The Dodo covers a much wider range of content — including everyday dog and cat moments, exotic wildlife, and charity-linked causes. Their YouTube channel is built around the emotional bond between humans and animals, with rescue stories sitting alongside many other formats.
Exotic animals are a regular part of The Dodo's lineup, alongside their heavy coverage of dogs and cats. Their content has spanned farm animals, wildlife rescues, and unusual cross-species friendships, which broadens their appeal well beyond traditional pet owners.
Recent sponsors include Iams (pet nutrition), Toyota Trucks, and T-Mobile. The Iams partnership is a natural brand fit for an animal media channel, while Toyota and T-Mobile signal how mainstream and large-scale The Dodo's advertiser relationships have become.
The Dodo's YouTube engagement runs well above the category median for media and news channels — a reflection of how emotionally invested their audience is in animal rescue and heartwarming content. Animal stories are among the most shared and commented-on content formats online, and The Dodo's narrative-driven style amplifies that response.
Rescue and nonprofit activism are baked into The Dodo's editorial identity, with the channel routinely spotlighting shelter animals, rescue operations, and animal welfare causes. While The Dodo is itself a for-profit media company, many of its videos function as powerful awareness campaigns for shelters and rescue groups.
The Dodo has over 18 million subscribers on YouTube, making it one of the largest animal-focused channels on the platform. When combined with their Instagram and TikTok audiences, their total following across platforms exceeds 38 million.
The Dodo is active on YouTube, Instagram, and TikTok, maintaining a large and highly engaged presence on each. Their TikTok account drives especially strong engagement, and their Instagram following tops 12 million — with a separate editorial account, @thepackbythedodo, also on Instagram for pet parenting content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thedodo · YouTube
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