United States
Matt Granite, known online as The Deal Guy, built his platform on a background in broadcast journalism, having worked as a consumer reporter before pivoting to YouTube full-time.
Total Followers +0.2%
3M
Across YouTube, Instagram
Primary Platform
YouTube
3M followers · 98% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $1.3K–$3.3K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +1K +2.3% | +0 +0.0% | +1K |
| Last 30 days | +0 +0.0% | +7K +10.2% | +0 +0.0% | +7K |
| Last 90 days | +10K +0.3% | +40K +60.2% | +0 +0.0% | +50K |
| Last 365 days | +10K +0.3% | +40K +60.2% | +0 +0.0% | +50K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Chime Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Fanttik Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Surfshark Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Rocket Money Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Mint Mobile Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
Matt Granite, known online as The Deal Guy, built his platform on a background in broadcast journalism, having worked as a consumer reporter before pivoting to YouTube full-time. He pitched himself early as YouTube's first dedicated around-the-clock deal finder, a positioning that has held up as his channel grew to nearly three million subscribers. His content formula is deliberately simple and repeatable: timed roundups of clearance finds, seasonal buying guides, and retailer-specific hauls — with Costco, Aldi, and Amazon dominating his recent output. That rhythm, combined with an engagement rate well above the category median, suggests an audience that returns not for entertainment but for genuine purchasing utility.
His viewership skews notably older than most YouTube creators, with a large share of viewers in the 45-and-up bracket — a demographic with real spending power and an appetite for practical savings content. The sponsor mix reinforces this profile: Chime, Rocket Money, and Mint Mobile are all personal-finance products that map cleanly onto an audience motivated by budgeting and value. A growing Instagram presence focused on Costco finds and dupes points toward cross-platform expansion. As retail-focused content grows increasingly competitive, Granite's established brand trust and financially-oriented sponsorship pipeline position him well within the personal-finance-adjacent consumer content space.
Thedealguy reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a shopping creator they map naturally to brands targeting that space. Demonstrated partners include Chime and Fanttik. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows shopping content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in shopping and related categories, Thedealguy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thedealguy's tier (Macro, 3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Deal Guy's real name is Matt Granite. He introduces himself by his full name in his YouTube channel description, where he also calls himself "YouTube's first ever 24/7 deal finder."
Matt Granite has a journalism background — his Instagram profile officially lists his category as Journalist, and his on-camera delivery style reflects traditional broadcast reporting roots. He channeled that background into full-time deal-finding content on YouTube, where his audience has grown to close to 3 million subscribers.
Matt Granite makes this claim himself in his official YouTube bio, branding himself "YouTube's first ever 24/7 deal finder." Whether or not it carries an official title, the format he built — constantly surfacing live deals, clearance events, and limited-time offers — is the defining signature of his channel and what separates him from general shopping commentary creators.
Based on publicly disclosed sponsorships, The Deal Guy's brand partners have included financial and tech companies like Chime, Rocket Money, Mint Mobile, Surfshark, and Fanttik — not Costco directly. His heavy Costco coverage appears to be editorially driven, which is a common format for deal creators who curate finds from major retailers without a formal retail partnership.
Yes — Aldi is one of Matt Granite's biggest recurring content themes, reflected in his most-used hashtags including #aldi, #aldistore, and #aldideals. He covers Aldi FINDS-style hauls, clearance events, and in-store shopping secrets regularly alongside his Costco content.
Amazon Prime Day is one of the major shopping events Matt Granite covers every year, with dedicated videos and hashtags like #amazonprimeday and #primedaydeals appearing prominently across his content. He frames these as time-sensitive roundups, which fits directly into his 24/7 deal-hunting brand identity.
Yes — beauty dupes appear regularly in Matt Granite's content and are a recurring hashtag on his Instagram, where his bio specifically highlights "dupes" alongside Costco finds and shopping secrets. This likely contributes to his unusually even male-female audience split, which is rare for a deal and savings channel.
The Deal Guy's disclosed YouTube sponsors have included Chime, Rocket Money, Mint Mobile, Surfshark, and Fanttik. The lineup leans heavily into personal finance apps and budgeting tools, which aligns naturally with an audience that comes to the channel specifically to save money.
Yes — beyond Costco and Aldi grocery and household finds, Matt Granite covers home technology, tech tips, and DIY-related products, which are among his officially classified YouTube content categories. His sponsorship with Fanttik, a portable power and EV charger brand, is a direct reflection of this tech-deal angle in his content.
The Deal Guy's YouTube channel has grown to close to 3 million subscribers, placing him firmly in the Macro creator tier. His engagement runs well above the category average, which suggests his audience actively acts on deal recommendations rather than passively watching — an important signal for a channel built around driving purchasing decisions.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@thedealguy · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.