Thedealguy

The Deal Guy's real name is Matt Granite. He introduces himself by his full name in his YouTube channel description, where he also calls himself "YouTube's first ever 24/7 deal finder."

Matt Granite has a journalism background — his Instagram profile officially lists his category as Journalist, and his on-camera delivery style reflects traditional broadcast reporting roots. He channeled that background into full-time deal-finding content on YouTube, where his audience has grown to close to 3 million subscribers.

Matt Granite makes this claim himself in his official YouTube bio, branding himself "YouTube's first ever 24/7 deal finder." Whether or not it carries an official title, the format he built — constantly surfacing live deals, clearance events, and limited-time offers — is the defining signature of his channel and what separates him from general shopping commentary creators.

Based on publicly disclosed sponsorships, The Deal Guy's brand partners have included financial and tech companies like Chime, Rocket Money, Mint Mobile, Surfshark, and Fanttik — not Costco directly. His heavy Costco coverage appears to be editorially driven, which is a common format for deal creators who curate finds from major retailers without a formal retail partnership.

Yes — Aldi is one of Matt Granite's biggest recurring content themes, reflected in his most-used hashtags including #aldi, #aldistore, and #aldideals. He covers Aldi FINDS-style hauls, clearance events, and in-store shopping secrets regularly alongside his Costco content.

Amazon Prime Day is one of the major shopping events Matt Granite covers every year, with dedicated videos and hashtags like #amazonprimeday and #primedaydeals appearing prominently across his content. He frames these as time-sensitive roundups, which fits directly into his 24/7 deal-hunting brand identity.

Yes — beauty dupes appear regularly in Matt Granite's content and are a recurring hashtag on his Instagram, where his bio specifically highlights "dupes" alongside Costco finds and shopping secrets. This likely contributes to his unusually even male-female audience split, which is rare for a deal and savings channel.

The Deal Guy's disclosed YouTube sponsors have included Chime, Rocket Money, Mint Mobile, Surfshark, and Fanttik. The lineup leans heavily into personal finance apps and budgeting tools, which aligns naturally with an audience that comes to the channel specifically to save money.

Yes — beyond Costco and Aldi grocery and household finds, Matt Granite covers home technology, tech tips, and DIY-related products, which are among his officially classified YouTube content categories. His sponsorship with Fanttik, a portable power and EV charger brand, is a direct reflection of this tech-deal angle in his content.

The Deal Guy's YouTube channel has grown to close to 3 million subscribers, placing him firmly in the Macro creator tier. His engagement runs well above the category average, which suggests his audience actively acts on deal recommendations rather than passively watching — an important signal for a channel built around driving purchasing decisions.