Data refreshed Sep 26, 2026 · 2:54 AM UTC
Yoga & Wellness Indonesia

Thedailyvictorian

Full Creator Stats Live · Updated 2026-09-26

Thedailyvictorian is the creative platform of Aaron, a movement educator and writer who blends yoga flows, spoken poetry, and candid personal reflection.

NicheYoga & Wellness TierMacro Engagement—

Total Followers +0.0%

2M

Across Instagram, TikTok

Primary Platform

YouTube

747K followers · 37% of audience

Engagement

—

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $11K–$26K / IG post

Quick facts
  • Movement-meets-poetry content style blends yoga tutorials, spoken-word reflections, and candid life advice into a single feed.
  • TikTok drives disproportionate engagement, with splits yoga and yoga teacher training content pulling well above the category median.
  • Multi-platform ecosystem spans a published book, a proprietary app, and the Soulgum podcast beyond core social channels.
  • Spiritual Gangster partnership anchors brand positioning squarely in the premium yoga and conscious-lifestyle apparel market.
  • Portugal 2027 retreat signals a deliberate move from digital content creation into in-person community and experiential wellness.

Performance Across Platforms

Updated 2026-09-26
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 747,386 +673 — — 3 days ago
TikTok 1,300,000 +0 12.3% 0.7 3 days ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days -299 -0.0% +0 +0.0% +0 +0.0% -299
Last 30 days +673 +0.1% +0 +0.0% +0 +0.0% +673
Last 90 days +11K +1.4% +0 +0.0% +0 +0.0% +11K
Last 365 days +11K +1.4% +0 +0.0% +0 +0.0% +11K

Audience Demographics

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603K796K989K1.2M1.4M Sep 27Dec 26Mar 27Jun 26Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Thedailyvictorian

Thedailyvictorian is the creative platform of Aaron, a movement educator and writer who blends yoga flows, spoken poetry, and candid personal reflection. Based in Indonesia but drawing a predominantly US-based audience, Aaron built a macro-scale following across TikTok and Instagram by pairing physically expressive content — splits, flexibility training, yoga sequences — with an introspective literary voice that sets the channel apart from conventional fitness accounts. The handle evokes a disciplined daily practice inflected with a more considered, old-world sensibility rather than the high-energy aesthetic common in the wellness space.

Aaron has extended the brand into a compact ecosystem: a published book titled Make Believe, a podcast called Soul Gum, and a standalone app that deepens engagement beyond social video. Partnerships with Spiritual Gangster — a yoga-adjacent lifestyle apparel label — reflect genuine credibility within the wellness community rather than opportunistic sponsorship. The audience skews strongly female and millennial, concentrated in English-speaking markets despite Aaron's Indonesian base, which gives the channel real cross-market appeal for wellness, apparel, and mindfulness brands. A teased Portugal retreat for 2027 signals a move toward the live-event economy, a logical trajectory for a creator whose following is drawn as much to Aaron's philosophical perspective as to the movement content itself.

Brand fit

Why brands partner

Thedailyvictorian reaches an audience concentrated in Indonesia primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Activewear / Yoga, a clear signal of fit for brands in those categories. Demonstrated partners include Spiritual Gangster. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Indonesia-focused brands in Activewear / Yoga and related categories, Thedailyvictorian offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Thedailyvictorian's tier (Macro, 2M combined followers, Indonesia). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is thedailyvictorian's real name?

The creator behind @thedailyvictorian goes by Aaron, as listed in their public business email across both Instagram and TikTok profiles. The 'Victorian' in the name appears to reflect an aesthetic and philosophical identity rather than a surname, fitting their brand of poetry, movement, and reflective living.

What is the book Make Believe by thedailyvictorian?

thedailyvictorian released a book called Make Believe, which they actively promote across both their Instagram and TikTok channels. The title aligns with their broader creative identity centered on poetry, inner life, and imaginative thinking — themes that run throughout their content.

What is the Soulgum podcast?

@soulgumpodcast is a podcast hosted by thedailyvictorian, linked directly in their Instagram bio. It sits within the same creative universe as their social content — movement, poetry, and their signature brand of candid, self-described 'unsolicited advice.'

Does thedailyvictorian have their own app?

Yes, thedailyvictorian promotes a personal app on TikTok, offering a free trial to followers. Given their core content pillars of movement and yoga — evidenced by hashtags like #splitsyoga and #yogateachertraining — the app appears to be a wellness or movement-focused tool.

What is the thedailyvictorian Portugal 2027 event?

thedailyvictorian's bio references Portugal 2027, indicating a planned in-person event or retreat scheduled for that year. Based on their community focus and wellness content, it is widely read as an immersive experience for their audience rather than a relocation announcement.

Is thedailyvictorian a trained yoga teacher?

thedailyvictorian posts consistently under hashtags like #splitsyoga and #yogateachertraining, strongly suggesting a formal yoga background and teaching practice. Yoga sits at the heart of their 'movement' pillar — it is not occasional content but a defining part of their identity and brand.

What brand deals does thedailyvictorian have?

thedailyvictorian has a confirmed partnership with Spiritual Gangster, a wellness and activewear label, tagged in their sponsored content. Their audience — predominantly women aged 18–34 with strong reach in the US and UK — makes them a natural fit for wellness, yoga, and lifestyle brands.

What does thedailyvictorian mean by 'unsolicited advice'?

'Unsolicited advice' is the third pillar of thedailyvictorian's signature brand description — 'movement, poetry & unsolicited advice' — signaling candid, unfiltered personal perspectives shared without being asked. It gives the channel a deliberately self-aware, direct tone that has resonated strongly with a female-majority audience across TikTok and Instagram.

Where is thedailyvictorian from and where do they live?

thedailyvictorian is associated with Indonesia in their platform data, and Indonesia represents one of their top audience countries. However, their bio points toward Portugal by 2027, suggesting an international lifestyle — their largest audience segment is actually based in the United States.

What platforms is thedailyvictorian on and where are they biggest?

thedailyvictorian is active on YouTube, TikTok, and Instagram, with a combined following in the multi-million range across platforms. Their strongest day-to-day engagement and follower presence sits on TikTok, where their movement and yoga content regularly outperforms category benchmarks.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 26, 2026, 2:54 AM UTC · Slug: thedailyvictorian

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