United States
Operating under the handle "The Cowboy of Real Estate," this Chicagoland-based broker and realtor with eXp Realty has built a mid-tier cross-platform following by packaging practical homebuying education into accessible short-form content.
Total Followers +0.7%
660K
Across Instagram, TikTok
Primary Platform
YouTube
228K followers · 35% of audience
Engagement
0.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.6K–$11K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +342 +0.1% | +389 +0.1% | +0 +0.0% | +731 |
| Last 30 days | +3K +1.4% | +2K +0.4% | +0 +0.0% | +5K |
| Last 90 days | +7K +3.2% | +4K +0.9% | +0 +0.0% | +11K |
| Last 365 days | +7K +3.2% | +4K +0.9% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
Operating under the handle "The Cowboy of Real Estate," this Chicagoland-based broker and realtor with eXp Realty has built a mid-tier cross-platform following by packaging practical homebuying education into accessible short-form content. The channel's identity leans on a distinctive personal brand — the cowboy persona cuts through a crowded real estate creator space — while the content itself stays grounded in actionable, market-specific guidance: navigating low down payment programs, sourcing off-market foreclosures, and analyzing multi-family acquisitions. Content regularly spotlights specific Chicago neighborhoods like Beverly, giving the channel a local-market texture that complements its broader educational appeal. The Bears-fan hashtags and Chicago-centric framing reinforce a genuine regional identity rather than a generic national real estate voice.
The audience skews notably young and predominantly female — a demographic profile that suggests the content resonates with first-time buyers and entry-level investors rather than seasoned property professionals. TikTok drives the stronger engagement of the two main social platforms, consistent with the short-form, tips-and-tactics format. The monetization model appears largely direct: 1:1 consultations, ebook downloads, and mortgage pre-approval pipelines rather than heavy sponsor reliance, which positions the creator as a practitioner-educator hybrid. Occasional travel and expat-adjacent content hints at a broadening lifestyle angle, suggesting potential to extend reach beyond purely transactional real estate into personal finance and geographic arbitrage conversations.
Thecowboyofrealestate reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Thecowboyofrealestate offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thecowboyofrealestate's tier (Mid, 660K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
He is both — the Cowboy of Real Estate is a licensed Broker/Realtor actively working in the Chicagoland market, not just someone who talks about real estate online. He operates under eXp Realty and conducts real showings, which he sometimes documents in his content.
The Cowboy of Real Estate is affiliated with eXp Realty, specifically its Chicagoland branch. eXp Realty is a cloud-based national brokerage known for its revenue-sharing model and large agent network across the United States.
His active real estate practice is focused on the Chicagoland area, including neighborhoods like Beverly on Chicago's South Side and suburbs like Bolingbrook, Illinois. His educational content about mortgages and investment strategies, however, applies to buyers across the country.
He is referring to the HUD $100 Down Payment program, a federal initiative that allows owner-occupant buyers to purchase certain government-owned (HUD) homes with as little as $100 as a down payment when using an FHA loan. It is a real program aimed at making homeownership more accessible, though it applies only to specific HUD-listed properties.
He covers owner-occupant financing strategies, often called house hacking, where you purchase a 2–4 unit property, live in one unit, and rent out the others. Certain conventional loan programs allow as little as 3% down for owner-occupied multi-family properties, making it one of the most leveraged entry points into real estate investing.
He has produced detailed walkthrough content on locating off-market foreclosure listings, which typically involves checking county courthouse records, HUD Home Store listings, and bank REO (real estate owned) portals. His approach is aimed at buyers who want to get ahead of publicly listed inventory and find discounted properties before they hit the MLS.
Yes — he openly offers paid 1:1 consultation calls through the link in his Instagram and TikTok bios. These sessions are designed for people who want personalized guidance on buying a home, getting pre-approved for a mortgage, or investing in Chicagoland real estate.
His downloadable ebook focuses on mortgage programs available to home buyers, particularly lesser-known options like low down payment and government-backed loans. It is available through the link in his bio alongside his pre-approval resources and booking tools.
He has posted content exploring the idea of expat life, asking his audience whether he should visit Thailand, the Philippines, or Vietnam. Whether that reflects serious relocation plans or travel curiosity, it signals that international living has entered his content alongside his core real estate focus.
His largest presence is on TikTok and Instagram, where he reaches a combined audience well into the hundreds of thousands, with YouTube also listed as a primary platform. His TikTok content tends to drive strong engagement, and both his Instagram and TikTok bios direct followers to his booking and pre-approval links.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thecowboyofrealestate · YouTube
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