Theclashers is a creator with a presence on YouTube (1,640,000 followers), Instagram (339,848 followers), based in BGR.
Total Followers +0.3%
2M
Across YouTube, Instagram
Primary Platform
YouTube
1.6M followers · 83% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $5.1K–$12K / IG post
24chasa.bg, one of Bulgaria's most-read newspapers, published a feature piece citing Slavi Panayotov's channel as a benchmark example of distinctive, personality-driven Bulgarian YouTube content.
Slavi's own-brand functional drink line ClashVit — which launched in 2025 with Focus, Active, and Relax SKUs — added a caramel-apple 'Aura' variant stocked on Bulgaria's largest e-commerce platform Ozone.bg.
The Clashers creator built ClashVit as a health-focused own-brand, inspired by wanting a sugar-free, vitamin-enriched drink for his daughters. The line spans three functional flavours and is distributed nationally.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +272 +0.1% | +0 +0.0% | +272 |
| Last 30 days | +0 +0.0% | +5K +1.5% | +0 +0.0% | +5K |
| Last 90 days | +10K +0.6% | +8K +2.3% | +0 +0.0% | +18K |
| Last 365 days | +10K +0.6% | +8K +2.3% | +0 +0.0% | +18K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ozone.bg Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| ClashVit Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
Theclashers is a creator with a presence on YouTube (1,640,000 followers), Instagram (339,848 followers), based in BGR. Their content sits in the entertainment space. Their YouTube bio reads: "Hello friends, I am Slavi Panayotov, aka Slavi Klashara and welcome to The Clashers channel. Here you will find various content starting from our hit top 10 charts, unboxing and reviews of many products, 50 amazing facts, and some interesti". The full audience and engagement breakdown is below.
Theclashers reaches an audience concentrated in BGR primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Ozone.bg and ClashVit. Engagement on YouTube runs around 3.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Theclashers's tier (Macro, 2M combined followers, BGR). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Theclashers' real name is Slavi Panayotov, and he also goes by the alias Slavi Klashara online. He introduces himself by both names directly in his YouTube channel bio, giving fans the full identity behind the Theclashers brand.
In 2018, Slavi officially pivoted The Clashers channel away from gaming toward broader entertainment content, including top-10 charts, facts series, vlogs, and reviews. Gaming was not abandoned entirely — he moved that content to a separate dedicated channel so fans looking specifically for gameplay could still find it.
Yes, Slavi explicitly mentions in his YouTube bio that viewers who came for gameplay should head to a separate channel. The main Theclashers channel now focuses on entertainment formats like his 50-facts series, Clash News segments, unboxing videos, and travel vlogs.
The 50 facts series is one of the channel's signature recurring formats, where each episode presents 50 curated facts about a specific country, region, or topic. Recent installments have covered places like Dagestan, making it a fan favorite for viewers who enjoy geography and culture deep-dives.
Clash News is a current-events commentary segment Slavi runs within the Theclashers channel. Post titles like "Париж НЕ беше готов за ТОВА! – Новини – Clash News" show it covers global news stories through his own editorial angle, blending news coverage with his broader entertainment style.
Yes, as of mid-2026 his Instagram bio is promoting a new board game he created, directing followers to check it out. It marks a move into physical products and represents a meaningful extension of the Theclashers brand beyond digital content.
ClashVit is a brand Slavi promoted through sponsored content on his YouTube channel in late 2025, with the name suggesting a vitamin or supplement product. The "Clash" prefix points to a close brand association with his own identity, and it appears alongside other partners such as the Bulgarian e-commerce platform Ozone.bg.
"Хижата на обречените" — translated as The Hut of the Doomed — is a recurring adventure or horror-themed series on the channel. A video titled "ЗАВРЪЩАНЕ В ХИЖАТА НА ОБРЕЧЕНИТЕ" (Return to the Hut of the Doomed) confirms it is a multi-part storyline the channel revisits, rather than a one-off video.
Despite producing much of his content in Bulgarian, a surprisingly large share of Theclashers' viewership comes from Vietnam and other Asian markets. His facts, compilation, and news formats tend to travel well through YouTube's recommendation algorithm even across language barriers, and some of his content is also produced in English.
With well over a million subscribers on YouTube and a steadily growing Instagram following, Theclashers ranks among the most-subscribed entertainment creators to emerge from Bulgaria. His engagement rate runs notably above the category median, suggesting an active and loyal audience rather than passive or inflated growth.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@theclashers · YouTube
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