United States
The Cheatham Family is an Arizona-based family content account built around the daily life of a mother raising seven children.
Total Followers -0.1%
730K
Across Instagram
Primary Platform
730K followers · 100% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $11K–$26K / IG post
The Cheatham Family creator made a local school visit in Arizona to read their independently published children's picture book to students, reinforcing their author brand.
The family's independently published rhyme-based picture book — now listed on Amazon, Barnes & Noble, and Bookshop.org — has become a core part of their brand identity and is prominently featured in their social bios.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 729,936 | -1K | 4.1% | 2.8 | 11 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -146 -0.0% | +0 +0.0% | +0 +0.0% | -146 |
| Last 30 days | -1022 -0.1% | +0 +0.0% | +0 +0.0% | -1022 |
| Last 90 days | -4891 -0.7% | +0 +0.0% | +0 +0.0% | -4891 |
| Last 365 days | -4891 -0.7% | +0 +0.0% | +0 +0.0% | -4891 |
Daily follower snapshots from CreatorDB's longitudinal index.
The Cheatham Family is an Arizona-based family content account built around the daily life of a mother raising seven children. Their Instagram presence — which forms the core of their social footprint — leans into a blend of parenting humor, family dance videos, and relatable commentary on the organized chaos of large-family life. Recurring content pillars include lineup comparisons showing how the kids have grown, spontaneous dance moments (with a visible nod to Michael Jackson), and candid humor around finances and domestic life. The creator behind the account has extended the brand beyond social media into children's publishing, authoring the picture book *Where Do Lost Balloons Go*, which positions the family as more than a content channel and adds a tangible consumer product to their ecosystem.
Thecheathamfamily reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Gaming / Tech, Publishing / Creator IP, a clear signal of fit for brands in those categories. Demonstrated partners include Nintendo and Where Do Lost Balloons Go (children's book). Engagement on YouTube runs around 0.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows family content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Gaming / Tech and related categories, Thecheathamfamily offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thecheathamfamily's tier (Mid, 730K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Cheatham family's mom authored a children's book called Where Do Lost Balloons Go, which she actively promotes through their social media and describes as a central part of her personal brand. The title taps into the kind of imaginative, wonder-driven storytelling that pairs naturally with their family-focused content.
The Cheatham family has seven children, which the mom highlights consistently with the hashtag #momof7. Their large family is the engine behind most of their content, from group dance videos to lineup comparisons showing how each kid has changed over time.
The Cheatham family's lineup videos are posts where all seven kids stand side by side so followers can compare how much each child has grown and changed since the last one. These before-and-after style comparisons are among their most talked-about formats because fans enjoy tracking the kids' growth across months and years.
Yes, the Cheatham family is a Nintendo partner, which they tag as #nintendopartner across their content. This places them among the family and lifestyle creators Nintendo works with to put its brand in front of households with children.
Michael Jackson appears among the Cheatham family's top content hashtags, and family dance videos are one of their signature recurring formats. The blend of parenting humor and choreography has become a recognizable part of their content identity.
The Cheatham family has partnered with TI (Texas Instruments), as seen in a post tagging their brand account. Given the family's seven kids and an audience of primarily young parents, an education-adjacent brand like TI fits naturally within their household-focused creator profile.
Where Do Lost Balloons Go is a children's book written by the mom of the Cheatham family, built around the whimsical question of what actually happens to a balloon once it floats away. She promotes it as a core pillar of her personal brand, calling herself 'Instagram's Favorite Family Children's Book Author' in her bio.
Yes, the mom of the Cheatham family is a published children's book author, with Where Do Lost Balloons Go as her featured title. She leans into this identity explicitly on Instagram, positioning the book alongside — not separate from — the family's lifestyle and parenting content.
The Cheatham family is based in Arizona, which they tag regularly across their posts. Their location comes up naturally in day-in-the-life moments and parenting content throughout their feed.
The Cheatham family has built a following of over 700,000 on Instagram, placing them in the Mid tier among family lifestyle creators. Their audience skews heavily female and concentrates in the 18–34 age range, suggesting a strong core of young parents and caregivers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thecheathamfamily · Instagram
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