United States
The Cheatham Family is an Arizona-based family lifestyle creator centered on the daily rhythms of raising seven children.
Total Followers -0.3%
730K
Across Instagram
Primary Platform
YouTube
730K followers · 100% of audience
Engagement
0.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $11K–$26K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 730,340 | -2K | 0.5% | 0.7 | 16 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -438 -0.1% | +0 +0.0% | +0 +0.0% | -438 |
| Last 30 days | -1899 -0.3% | +0 +0.0% | +0 +0.0% | -1899 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Nintendo Gaming / Tech | Channel sponsor | Long-term | — | |
| Where Do Lost Balloons Go (children's book) Publishing / Media | Founder / owned brand | Long-term | — |
The Cheatham Family is an Arizona-based family lifestyle creator centered on the daily rhythms of raising seven children. Their content blends relatable parenting humor, family milestone moments, and dance videos into a warm, high-energy feed that has built a following of hundreds of thousands on Instagram. A recurring signature is the family lineup — gathering all seven kids to document how much they've grown — alongside spontaneous dance content that draws on influences ranging from classic Michael Jackson to contemporary trends. Beyond social media, the family's matriarch has extended the brand into publishing with a children's picture book, *Where Do Lost Balloons Go*, positioning the account as more than a standard family vlog and giving it a tangible creative credential.
The audience skews heavily female and young, with the bulk falling in the 18-to-34 range — a demographic that gravitates toward aspirational yet relatable parenting content. Engagement runs below the category median, which is common for family accounts that attract broad passive viewership rather than a tightly niched community. Brand partnerships reflect the account's family-friendly positioning; a Nintendo affiliation speaks to the household's gaming culture and opens doors to entertainment and toy categories. The children's book credential, combined with a clearly defined aesthetic around a large Black family in the American Southwest, gives the channel a distinct identity that could attract publisher partnerships, family entertainment brands, and parenting platforms looking for authentic multi-generational reach.
Thecheathamfamily reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Gaming / Tech, Publishing / Media, a clear signal of fit for brands in those categories. Demonstrated partners include Nintendo and Where Do Lost Balloons Go (children's book). Engagement on YouTube runs around 0.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows family content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Gaming / Tech and related categories, Thecheathamfamily offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thecheathamfamily's tier (Mid, 730K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Cheatham family's mom authored a children's book called Where Do Lost Balloons Go, which she actively promotes through their social media and describes as a central part of her personal brand. The title taps into the kind of imaginative, wonder-driven storytelling that pairs naturally with their family-focused content.
The Cheatham family has seven children, which the mom highlights consistently with the hashtag #momof7. Their large family is the engine behind most of their content, from group dance videos to lineup comparisons showing how each kid has changed over time.
The Cheatham family's lineup videos are posts where all seven kids stand side by side so followers can compare how much each child has grown and changed since the last one. These before-and-after style comparisons are among their most talked-about formats because fans enjoy tracking the kids' growth across months and years.
Yes, the Cheatham family is a Nintendo partner, which they tag as #nintendopartner across their content. This places them among the family and lifestyle creators Nintendo works with to put its brand in front of households with children.
Michael Jackson appears among the Cheatham family's top content hashtags, and family dance videos are one of their signature recurring formats. The blend of parenting humor and choreography has become a recognizable part of their content identity.
The Cheatham family has partnered with TI (Texas Instruments), as seen in a post tagging their brand account. Given the family's seven kids and an audience of primarily young parents, an education-adjacent brand like TI fits naturally within their household-focused creator profile.
Where Do Lost Balloons Go is a children's book written by the mom of the Cheatham family, built around the whimsical question of what actually happens to a balloon once it floats away. She promotes it as a core pillar of her personal brand, calling herself 'Instagram's Favorite Family Children's Book Author' in her bio.
Yes, the mom of the Cheatham family is a published children's book author, with Where Do Lost Balloons Go as her featured title. She leans into this identity explicitly on Instagram, positioning the book alongside — not separate from — the family's lifestyle and parenting content.
The Cheatham family is based in Arizona, which they tag regularly across their posts. Their location comes up naturally in day-in-the-life moments and parenting content throughout their feed.
The Cheatham family has built a following of over 700,000 on Instagram, placing them in the Mid tier among family lifestyle creators. Their audience skews heavily female and concentrates in the 18–34 age range, suggesting a strong core of young parents and caregivers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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