United States
Thebrokeblackgirl is the personal finance platform of Dasha Kennedy, a U.S.-based financial educator, author, and community builder whose origin story is central to her brand: in 2017, she…
Total Followers +0.1%
363K
Across Instagram, TikTok
Primary Platform
YouTube
363K followers · 100% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.4K–$13K / IG post
Published under Simon Element/Simon Acumen, the personal finance guide targets Black women and others historically excluded from mainstream financial conversations.
The hour-plus episode covers systemic barriers to financial stability and practical first steps out of debt — timed to promote her new book.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +36 +0.0% | +0 +0.0% | +0 +0.0% | +36 |
| Last 30 days | +399 +0.1% | +0 +0.0% | +0 +0.0% | +399 |
| Last 90 days | +218 +0.1% | +7 +3.9% | +0 +0.0% | +225 |
| Last 365 days | +218 +0.1% | +7 +3.9% | +0 +0.0% | +225 |
Daily follower snapshots from CreatorDB's longitudinal index.
Thebrokeblackgirl is the personal finance platform of Dasha Kennedy, a U.S.-based financial educator, author, and community builder whose origin story is central to her brand: in 2017, she publicly disclosed her own financial hardship to a growing online audience, turning vulnerability into a foundation for trust. That transparency became her signature — her content reframes financial struggle not as failure but as a starting point, explored through practical frameworks around budgeting, lifestyle discipline, and building generational wealth. Her book 'Moving Beyond Broke' and her membership community, The Micro Money Club, extend the platform beyond social media into structured financial education. Hashtag use around financial activism, guaranteed income advocacy, and Illinois-specific policy initiatives signals that Kennedy operates at the intersection of personal finance and systemic economic equity — a positioning that differentiates her from strictly aspirational money creators.
Her audience skews toward adults in the 25–34 range, with strong female representation, concentrated primarily in the United States — a demographic actively navigating early wealth-building decisions and carrying real stakes in the financial literacy conversations Kennedy leads. Engagement on Instagram runs above the category baseline, and her daily posting cadence keeps her community consistently active. TikTok appears to have been deprioritized in favor of deeper platform concentration. For brands operating in fintech, banking, budgeting tools, or financial services aimed at underrepresented communities, Kennedy represents a credible, values-aligned partner whose audience genuinely engages with money content rather than passively consuming it. As financial wellness programming continues to expand beyond mainstream platforms and into advocacy and community infrastructure, her dual role as educator and author positions her for growth in both media and institutional partnership channels.
Thebrokeblackgirl reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a finance creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in finance and related categories, Thebrokeblackgirl offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thebrokeblackgirl's tier (Mid, 363K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, she is the author of Moving Beyond Broke, which reflects the core philosophy of her brand — that being broke is a starting point, not a permanent identity. The book extends her online content into a structured guide built around the financial systems she teaches her community.
The Micro Money Club, found at @themicromoneyclub, is her own community and membership brand where she takes followers deeper into the budgeting and money-building systems she covers on her main channels. She positions it as the natural next step for people ready to move beyond passive content consumption into applied personal finance work.
In 2017, she made the deliberate choice to publicly share her financial struggle with tens of thousands of followers — a moment she later framed as the origin of her entire platform. Rather than hiding financial hardship, she used radical transparency as the foundation for the no-shame, honest money conversation that still defines her brand today.
She uses financial activism to frame personal finance not as isolated self-help advice but as a broader push for economic equity — especially for communities historically excluded from mainstream wealth-building. Her content connects everyday money decisions to systemic conversations about income inequality, access, and policy-level change.
She has spoken specifically about how she kept lifestyle creep in check even as her own income grew — anchoring her spending habits to earlier, leaner standards rather than scaling expenses alongside earnings. Her advice centers on using income increases to build wealth rather than inflate day-to-day comfort.
Yes, promoting guaranteed income initiatives and free financial events is a recurring part of her content — going beyond personal budgeting to alert her audience to policy-level support systems they may qualify for. This distinguishes her from creators who focus exclusively on individual behavior change as the path to financial stability.
The Illinois Future Fund is a state-level guaranteed income initiative that she has highlighted in her content, encouraging eligible followers to learn about and register for the program. Covering programs like this is central to her financial activism angle — the idea that building wealth requires both personal discipline and awareness of available systemic resources.
Her tagline — making $1 feel like $100 through real systems — captures the core of her teaching philosophy: that stretching limited dollars with intentional frameworks matters more than waiting until you earn more money. She focuses on practical techniques like budgeting systems, spending prioritization, and mindset shifts designed to make every dollar work harder regardless of income level.
She approaches generational wealth as something built through consistent everyday habits — avoiding lifestyle creep, using money systems, and shifting the financial patterns passed down through families — rather than a goal that requires starting with significant capital. Her content frames small, intentional decisions as the actual mechanism for breaking cycles of financial struggle across generations.
Her primary platform is YouTube, but she maintains a large and highly engaged audience on Instagram, where her engagement runs well above the category median for creators in her tier. She had an early TikTok presence that has been inactive for several years, making Instagram her most visible day-to-day channel alongside YouTube.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thebrokeblackgirl · YouTube
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