United States
Thebrokeblackgirl is a U.S.-based personal finance educator and author who built her following around a single act of radical transparency: in 2017, she publicly told tens of thousands of followers she was broke.
Total Followers +0.1%
363K
Across Instagram, TikTok
Primary Platform
YouTube
363K followers · 100% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.4K–$13K / IG post
NerdWallet featured @thebrokeblackgirl in a widely syndicated personal-finance piece, spotlighting her philosophy of building 'bougie' spending into a budget without sacrificing long-term goals.
Dasha Kennedy released her first book, 'Moving Beyond Broke: The Power of Perseverance in Personal Finance,' via Simon Element/Simon Acumen, addressing the unique financial challenges of Black women and others overlooked in traditional finance conversations.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +36 +0.0% | +0 +0.0% | +0 +0.0% | +36 |
| Last 30 days | +399 +0.1% | +0 +0.0% | +0 +0.0% | +399 |
| Last 90 days | +218 +0.1% | +7 +3.9% | +0 +0.0% | +225 |
| Last 365 days | +218 +0.1% | +7 +3.9% | +0 +0.0% | +225 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| The Micro Money Club Personal Finance / Community | Founder / owned brand | Long-term | — | |
| Moving Beyond Broke (book) Publishing / Education | Founder / owned brand | Long-term | — |
Thebrokeblackgirl is a U.S.-based personal finance educator and author who built her following around a single act of radical transparency: in 2017, she publicly told tens of thousands of followers she was broke. That vulnerability became the foundation of a brand centered on the tagline "broke is where we start, not where we stay." She has since published a book, Moving Beyond Broke, and launched @themicromoneyclub, a community platform that extends her reach beyond social content into structured financial education. Her handle is a deliberate reclamation — naming an identity that personal finance media has historically overlooked — and that specificity of voice is a core reason her Instagram audience engages at a rate meaningfully above the category median.
Her content blends practical money mechanics — budgeting frameworks, lifestyle-creep awareness, wealth-building concepts — with a broader financial-activism lens, touching on guaranteed income policy and generational wealth in a way that distinguishes her from strictly tip-driven finance accounts. Her core audience skews toward millennial and older Gen Z adults, a demographic actively making early wealth decisions, which makes her a natural fit for fintech, banking, and financial-education brand partnerships. With a dormant TikTok and her audience concentrated on Instagram, her near-term trajectory likely depends on either deepening that platform's community or expanding through her book and club ecosystem — both paths that point toward an increasingly media and educator identity rather than a purely social-first one.
Thebrokeblackgirl reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Personal Finance / Community, Publishing / Education, a clear signal of fit for brands in those categories. Demonstrated partners include The Micro Money Club and Moving Beyond Broke (book). Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Personal Finance / Community and related categories, Thebrokeblackgirl offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thebrokeblackgirl's tier (Mid, 363K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, she is the author of Moving Beyond Broke, which reflects the core philosophy of her brand — that being broke is a starting point, not a permanent identity. The book extends her online content into a structured guide built around the financial systems she teaches her community.
The Micro Money Club, found at @themicromoneyclub, is her own community and membership brand where she takes followers deeper into the budgeting and money-building systems she covers on her main channels. She positions it as the natural next step for people ready to move beyond passive content consumption into applied personal finance work.
In 2017, she made the deliberate choice to publicly share her financial struggle with tens of thousands of followers — a moment she later framed as the origin of her entire platform. Rather than hiding financial hardship, she used radical transparency as the foundation for the no-shame, honest money conversation that still defines her brand today.
She uses financial activism to frame personal finance not as isolated self-help advice but as a broader push for economic equity — especially for communities historically excluded from mainstream wealth-building. Her content connects everyday money decisions to systemic conversations about income inequality, access, and policy-level change.
She has spoken specifically about how she kept lifestyle creep in check even as her own income grew — anchoring her spending habits to earlier, leaner standards rather than scaling expenses alongside earnings. Her advice centers on using income increases to build wealth rather than inflate day-to-day comfort.
Yes, promoting guaranteed income initiatives and free financial events is a recurring part of her content — going beyond personal budgeting to alert her audience to policy-level support systems they may qualify for. This distinguishes her from creators who focus exclusively on individual behavior change as the path to financial stability.
The Illinois Future Fund is a state-level guaranteed income initiative that she has highlighted in her content, encouraging eligible followers to learn about and register for the program. Covering programs like this is central to her financial activism angle — the idea that building wealth requires both personal discipline and awareness of available systemic resources.
Her tagline — making $1 feel like $100 through real systems — captures the core of her teaching philosophy: that stretching limited dollars with intentional frameworks matters more than waiting until you earn more money. She focuses on practical techniques like budgeting systems, spending prioritization, and mindset shifts designed to make every dollar work harder regardless of income level.
She approaches generational wealth as something built through consistent everyday habits — avoiding lifestyle creep, using money systems, and shifting the financial patterns passed down through families — rather than a goal that requires starting with significant capital. Her content frames small, intentional decisions as the actual mechanism for breaking cycles of financial struggle across generations.
Her primary platform is YouTube, but she maintains a large and highly engaged audience on Instagram, where her engagement runs well above the category median for creators in her tier. She had an early TikTok presence that has been inactive for several years, making Instagram her most visible day-to-day channel alongside YouTube.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thebrokeblackgirl · YouTube
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