Last updated just now · Aug 15, 2026, 4:18 AM
Personal Finance United States

Thebrokeblackgirl

Full Creator Stats Live · Updated 2026-08-15

Thebrokeblackgirl is the personal finance platform of Dasha Kennedy, a U.S.-based financial educator, author, and community builder whose origin story is central to her brand: in 2017, she…

NichePersonal Finance TierMid Engagement2.5%

Total Followers +0.1%

363K

Across Instagram, TikTok

Primary Platform

YouTube

363K followers · 100% of audience

Engagement

2.5%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $5.4K–$13K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-08-15
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 362,876 +399 2.5% 5.4 1 day ago
TikTok 187 +0 2 years ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days +36 +0.0% +0 +0.0% +0 +0.0% +36
Last 30 days +399 +0.1% +0 +0.0% +0 +0.0% +399
Last 90 days +218 +0.1% +7 +3.9% +0 +0.0% +225
Last 365 days +218 +0.1% +7 +3.9% +0 +0.0% +225

Audience Demographics

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-4362969K182K295K407K Aug 16Nov 14Feb 13May 14Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Thebrokeblackgirl

Thebrokeblackgirl is the personal finance platform of Dasha Kennedy, a U.S.-based financial educator, author, and community builder whose origin story is central to her brand: in 2017, she publicly disclosed her own financial hardship to a growing online audience, turning vulnerability into a foundation for trust. That transparency became her signature — her content reframes financial struggle not as failure but as a starting point, explored through practical frameworks around budgeting, lifestyle discipline, and building generational wealth. Her book 'Moving Beyond Broke' and her membership community, The Micro Money Club, extend the platform beyond social media into structured financial education. Hashtag use around financial activism, guaranteed income advocacy, and Illinois-specific policy initiatives signals that Kennedy operates at the intersection of personal finance and systemic economic equity — a positioning that differentiates her from strictly aspirational money creators.

Her audience skews toward adults in the 25–34 range, with strong female representation, concentrated primarily in the United States — a demographic actively navigating early wealth-building decisions and carrying real stakes in the financial literacy conversations Kennedy leads. Engagement on Instagram runs above the category baseline, and her daily posting cadence keeps her community consistently active. TikTok appears to have been deprioritized in favor of deeper platform concentration. For brands operating in fintech, banking, budgeting tools, or financial services aimed at underrepresented communities, Kennedy represents a credible, values-aligned partner whose audience genuinely engages with money content rather than passively consuming it. As financial wellness programming continues to expand beyond mainstream platforms and into advocacy and community infrastructure, her dual role as educator and author positions her for growth in both media and institutional partnership channels.

Brand fit

Why brands partner

Thebrokeblackgirl reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a finance creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in finance and related categories, Thebrokeblackgirl offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Thebrokeblackgirl's tier (Mid, 363K combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Did Thebrokeblackgirl write a book?

Yes, she is the author of Moving Beyond Broke, which reflects the core philosophy of her brand — that being broke is a starting point, not a permanent identity. The book extends her online content into a structured guide built around the financial systems she teaches her community.

What is The Micro Money Club that Thebrokeblackgirl runs?

The Micro Money Club, found at @themicromoneyclub, is her own community and membership brand where she takes followers deeper into the budgeting and money-building systems she covers on her main channels. She positions it as the natural next step for people ready to move beyond passive content consumption into applied personal finance work.

Why did Thebrokeblackgirl go online in 2017 and tell 70,000 people she was broke?

In 2017, she made the deliberate choice to publicly share her financial struggle with tens of thousands of followers — a moment she later framed as the origin of her entire platform. Rather than hiding financial hardship, she used radical transparency as the foundation for the no-shame, honest money conversation that still defines her brand today.

What does 'financial activism' mean on Thebrokeblackgirl's page?

She uses financial activism to frame personal finance not as isolated self-help advice but as a broader push for economic equity — especially for communities historically excluded from mainstream wealth-building. Her content connects everyday money decisions to systemic conversations about income inequality, access, and policy-level change.

What does Thebrokeblackgirl say about avoiding lifestyle creep?

She has spoken specifically about how she kept lifestyle creep in check even as her own income grew — anchoring her spending habits to earlier, leaner standards rather than scaling expenses alongside earnings. Her advice centers on using income increases to build wealth rather than inflate day-to-day comfort.

Does Thebrokeblackgirl talk about guaranteed income programs?

Yes, promoting guaranteed income initiatives and free financial events is a recurring part of her content — going beyond personal budgeting to alert her audience to policy-level support systems they may qualify for. This distinguishes her from creators who focus exclusively on individual behavior change as the path to financial stability.

What is the Illinois Future Fund that Thebrokeblackgirl promotes?

The Illinois Future Fund is a state-level guaranteed income initiative that she has highlighted in her content, encouraging eligible followers to learn about and register for the program. Covering programs like this is central to her financial activism angle — the idea that building wealth requires both personal discipline and awareness of available systemic resources.

What does Thebrokeblackgirl mean by making $1 feel like $100?

Her tagline — making $1 feel like $100 through real systems — captures the core of her teaching philosophy: that stretching limited dollars with intentional frameworks matters more than waiting until you earn more money. She focuses on practical techniques like budgeting systems, spending prioritization, and mindset shifts designed to make every dollar work harder regardless of income level.

What is Thebrokeblackgirl's take on building generational wealth?

She approaches generational wealth as something built through consistent everyday habits — avoiding lifestyle creep, using money systems, and shifting the financial patterns passed down through families — rather than a goal that requires starting with significant capital. Her content frames small, intentional decisions as the actual mechanism for breaking cycles of financial struggle across generations.

Is Thebrokeblackgirl mainly a YouTube or Instagram creator?

Her primary platform is YouTube, but she maintains a large and highly engaged audience on Instagram, where her engagement runs well above the category median for creators in her tier. She had an early TikTok presence that has been inactive for several years, making Instagram her most visible day-to-day channel alongside YouTube.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 15, 2026, 4:18 AM · Slug: thebrokeblackgirl

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