United States
Flo, the Atlanta-based creator behind Theblendedbeauty, built her platform around the intersection of beauty, women's health, and intentional living.
Total Followers +0.5%
17K
Across Instagram, TikTok
Primary Platform
YouTube
14K followers · 82% of audience
Engagement
9.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $354–$991 / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +3 +0.0% | +25 +0.8% | +0 +0.0% | +28 |
| Last 30 days | -21 -0.1% | +105 +3.3% | +0 +0.0% | +84 |
| Last 90 days | -16 -0.1% | +1K +39.5% | +0 +0.0% | +1K |
| Last 365 days | -16 -0.1% | +1K +39.5% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Flo, the Atlanta-based creator behind Theblendedbeauty, built her platform around the intersection of beauty, women's health, and intentional living. Of Barbadian and Filipino heritage, she brings a multicultural perspective to content that spans menstrual wellness, curly hair care, acne-prone skin routines, and conscious product consumption — with periodic forays into Caribbean culture and heritage. Her tone sits between candid personal sharing and practical guidance, evident in content like period underwear reviews, cycle health discussions, and makeup project pan updates that treat her audience as informed, deliberate consumers rather than passive scrollers.
Beyond her wellness and beauty pillars, Flo operates as a creator-business educator, posting regularly on brand pitching and building a sustainable content career — a dual identity that attracts both her core audience of millennial and Gen Z women and aspiring creators navigating the industry. Her engagement rate runs well above category norms for a micro-tier account, a strong indicator of a tight-knit, participatory community rather than passive followership. A membership offering further deepens that loyalty layer. This combination of niche femcare content, curly hair and skin care specificity, and creator-coaching positioning makes her a coherent fit for brands in period care, clean beauty, and wellness categories looking for an audience that actively acts on recommendations.
Theblendedbeauty reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 9.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Theblendedbeauty offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Theblendedbeauty's tier (Micro, 17K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her name is Flo, as she introduces herself in her TikTok bio. She runs her brand under the handle @theblendedbeauty across YouTube, Instagram, and TikTok.
The name reflects Flo's mixed heritage — she is Bajan (Barbadian) and Filipino. The word 'blended' nods to her multicultural background, which she weaves into her content, including celebrating Caribbean Heritage Month and sharing Bajan culture with her audience.
She is of Bajan and Filipino descent, meaning she has roots in both Barbados and the Philippines. She is based in Atlanta, Georgia, and frequently references her Caribbean heritage in her content.
Yes — creator business coaching is a core part of what Flo shares, covering influencer strategy, content creator tips, and specifically how to pitch brands. She uses hashtags like #businesspitching, #pitchingbrands, and #influencercoach, signaling this is an ongoing content pillar alongside her beauty and wellness videos.
Yes, Flo offers a membership community, which she promotes directly in her Instagram bio. It appears to sit alongside her creator-business content and is aimed at followers who want deeper access beyond her free social posts.
Flo covers a wide range of menstrual health and period care topics — including period underwear reviews (she's called out products she considers the worst), PCOS, period cramps, and cycle wellness. It's one of her most prominent content areas and drives significant engagement from her mostly female audience.
Project pan is a makeup challenge where creators commit to fully using up products before buying new ones, emphasizing intentional consumption over haul culture. Flo shares project pan progress updates, which aligns with her identity as a 'conscious consumer' who reviews only what she considers genuinely worth it.
Yes — curly hair care and acne-prone skin are both listed in her TikTok bio as content focuses. She approaches these topics through the lens of a conscious consumer, sharing products and routines she personally vets rather than promoting everything she receives.
Flo describes herself as a conscious consumer, meaning she is selective and intentional about the beauty and wellness products she recommends rather than endorsing everything available. This filters into her project pan content, period care reviews, and her broader philosophy of 'building a beautiful life, intentionally,' as stated in her Instagram bio.
Flo's primary platform is YouTube, with additional active presences on Instagram and TikTok. She also uses Shopmy to link recommended products, and her business contact for collaborations is listed publicly in her bios.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@theblendedbeauty · YouTube
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