United States
The Bige Family is a US-based African American family entertainment group built around a household of eight, anchored by a patriarch known as Big E — whose Instagram handle hints at a background in real estate — alongside his partner and a roster of children ranging from a toddler to teenagers.
Total Followers +1.0%
6.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.6M followers · 58% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $4.3K–$11K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +20K +0.6% | +639 +0.3% | +0 +0.0% | +21K |
| Last 30 days | +61K +1.7% | +597 +0.3% | +0 +0.0% | +62K |
| Last 90 days | +146K +4.0% | +2K +1.0% | +0 +0.0% | +148K |
| Last 365 days | +146K +4.0% | +2K +1.0% | +0 +0.0% | +148K |
Daily follower snapshots from CreatorDB's longitudinal index.
The Bige Family is a US-based African American family entertainment group built around a household of eight, anchored by a patriarch known as Big E — whose Instagram handle hints at a background in real estate — alongside his partner and a roster of children ranging from a toddler to teenagers. Operating primarily on YouTube, where they have built a multi-million subscriber following, the family produces a steady mix of pranks, skits, reaction videos, and day-in-the-life vlogs that draw clear comparisons to the broader Black family entertainment wave on the platform. Their content extends into music, with original videos featuring family members Buyslow, Paris, and Kayla, and their YouTube bio's aspirational 'Next Nickelodeon Stars' framing signals deliberate positioning toward mainstream entertainment rather than a purely social-media-native identity.
Their cross-platform presence — YouTube as the primary engine, TikTok as a high-reach amplifier, and Instagram for tighter community engagement — reflects a competent multi-channel strategy, with TikTok carrying a strong engagement rate that suggests the short-form content resonates well beyond the core subscriber base. The audience skews heavily female and concentrates in the 18-to-34 age band, a demographic that aligns naturally with family lifestyle and parenting-adjacent content. Collaborations with creators like FunnyMike place them within a recognized peer network of Black family entertainment channels, lending cultural credibility within that niche. With music video production already underway and a clear aspiration toward scripted or televised formats, the family appears to be methodically building the infrastructure to transition from social-first creators into a broader entertainment brand.
Thebigefamily reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a vlog creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in vlog and related categories, Thebigefamily offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thebigefamily's tier (Mega, 6.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Big E Family is a family of 8, which they highlight right in their Instagram bio. The group spans multiple generations — from the parents down to a baby referred to as Lil Erica — giving their channel a broad range of family dynamics to pull content from.
Yes, the dad and lead figure of the channel operates as a realtor under the handle @bigerictherealtor. He manages his real estate career alongside running one of the larger family entertainment brands on YouTube and TikTok, which is a pretty unusual combination for a creator at his level.
Buyslow, who goes by @yaboybuyslow, is one of the family members who appears regularly in vlogs and skits alongside Big E. He has his own social media handle, which fits the family's broader strategy of building individual followings for each member on top of the main shared channel.
Yes, the Big E Family jumped on the viral McDonald's Grimace Shake trend, tagging their content with #grimaceshake, #tryingthegrimaceshake, and #drinkingthegrimaceshake. The horror-comedy challenge — where creators dramatically collapse after sipping the purple birthday shake — was one of the biggest family-channel trends of 2023 and fit perfectly with their prank-and-skit style.
The Big E Family call themselves the "Next Nickelodeon Stars" directly in their YouTube channel description, but it reads as a brand aspiration rather than a confirmed deal. It signals how they position themselves: as family-friendly entertainers with enough crossover appeal to move into traditional kids' TV if the opportunity came up.
The "creepy football teammate" is a serialized skit running across their YouTube Shorts, following a suspicious character connected to one of the kids' football world — including an episode where the family tracks down where he lives. Cliffhanger-style storylines like this are a signature tactic the Big E Family uses to pull viewers back for follow-up episodes rather than treating every video as standalone.
Yes, the family includes a baby referred to as Lil Erica, whose account handle is @lilericababy. Lil Erica shows up in their content and adds to the family-of-8 dynamic that runs through their vlogs and skits across YouTube, TikTok, and Instagram.
The Big E Family consistently tags #filmora and #wondershare across their posts, which strongly points to Wondershare Filmora as their go-to editing tool. Whether it's an ongoing brand partnership or simply the software they prefer, they've publicly associated the product with their content on multiple platforms.
Paris Robinson, who posts under @itsparisrobinson, is one of the Big E Family members with their own individual social presence. The family has built a structure where each of the eight members holds a separate handle, helping grow personal followings alongside the main @thebigefamily brand.
The Big E Family specializes in pranks, skits, vlogs, and serialized short-form storylines featuring all eight family members. Their content leans into relatable family humor, football moments, and ongoing characters — with a heavy focus on YouTube Shorts and TikTok clips designed to hook viewers into multi-part episodes.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thebigefamily · YouTube
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