Mexico
Thebehappyproject is a Mexico-based wellness creator and writer who has built a near-million-person Instagram following around mental health, neuroscience, and everyday resilience.
Total Followers +0.1%
972K
Across Instagram
Primary Platform
972K followers · 100% of audience
Engagement
0.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $15K–$34K / IG post
Dana-Maxx Pomerantz, founder of The Be Happy Project, is publishing her first book — 'The Happiness High: The Myths About Joy That Keep You Stuck (And What Actually Works)' — with John Wiley & Sons. Endorsers include NYT bestselling author Dr. Edith Eger and Dr. Nicole LePera.
Pomerantz launched a Substack newsletter to host deeper conversations on healing, emotional regulation, and mindfulness — citing a desire for a space beyond what Instagram allows.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 971,764 | +972 | 0.8% | 3.3 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -389 -0.0% | +0 +0.0% | +0 +0.0% | -389 |
| Last 30 days | +972 +0.1% | +0 +0.0% | +0 +0.0% | +972 |
| Last 90 days | +23K +2.3% | +0 +0.0% | +0 +0.0% | +23K |
| Last 365 days | +23K +2.3% | +0 +0.0% | +0 +0.0% | +23K |
Daily follower snapshots from CreatorDB's longitudinal index.
Thebehappyproject is a Mexico-based wellness creator and writer who has built a near-million-person Instagram following around mental health, neuroscience, and everyday resilience. Operating primarily in English, the account reaches an audience that skews heavily female and concentrates in the 25–44 age range, with a plurality of followers based in the United States. The creator holds certifications in neuroscience and mindfulness — credentials that lend a structured underpinning to what is stylistically warm, second-person content. Posts speak directly to the reader's emotional state with phrases like "I see you" and "I believe in you," blending clinical grounding with accessible, community-forward delivery.
A forthcoming book, The Happiness High, slated for 2027, signals a platform being deliberately extended toward mainstream publishing and thought-leadership beyond Instagram. The free 14-day Happiness Reset program functions as a community-deepening and lead-generation tool, moving followers from passive scrolling into structured engagement. Engagement sits below category norms for this follower band, which is common in the motivational and mental health niche where content spreads primarily through saves and shares rather than comments. For brands in mental health apps, self-development publishing, therapy platforms, or wellness supplements, this account offers a high-trust, predominantly female audience at meaningful scale with strong cross-market reach across the US, UK, and Latin America.
Thebehappyproject reaches an audience concentrated in Mexico primarily through Instagram, and is best activated via Instagram Reels and Stories. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 0.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Mexico-focused brands in wellness and related categories, Thebehappyproject offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thebehappyproject's tier (Mid, 972K combined followers, Mexico). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Happiness High is a forthcoming book by thebehappyproject, scheduled for release in 2027. The title reflects the creator's core mission of exploring real, neuroscience-backed happiness rather than surface-level positivity, drawing on their background as a Certified Neuroscience & Mindfulness Coach. As of 2026, it is already central to their public identity and featured prominently in their bio.
The Happiness Club is a community or membership space that thebehappyproject actively promotes, linking to it directly from their Instagram bio. It appears to serve as a dedicated hub for followers who want to go deeper into mindset, mental wellbeing, and self-growth beyond what's shared in regular social media posts.
Yes — thebehappyproject holds a certification as a Neuroscience & Mindfulness Coach, which they state directly in their bio. This credential distinguishes them from typical wellness or positivity accounts, grounding their content in brain science rather than general motivational messaging.
The Happiness High is scheduled for a 2027 release, making it an anticipated debut for thebehappyproject as a published author. The book's listing in their bio suggests it represents a major milestone alongside their existing coaching and social media work.
Neuroscience is a genuine content pillar for thebehappyproject — they consistently use #neuroscience alongside #mindfulness and #mentalwellbeing across their posts. Their coaching certification gives their content a more science-informed angle than most self-help or positivity creators, covering topics like mindset, human connection, and inclusion through a research-aware lens.
The phrase signals that thebehappyproject deliberately distances itself from toxic positivity or unrealistic feel-good content. Their approach combines neuroscience and mindfulness with themes like kindness, human connection, and mental wellbeing to offer practical frameworks for everyday challenges rather than aspirational lifestyle content.
Thebehappyproject holds both identities simultaneously — their Instagram bio describes them as a writer and as a Certified Neuroscience & Mindfulness Coach. These two roles converge in the upcoming book The Happiness High and in their ongoing community, The Happiness Club, creating a broader platform beyond social media posts.
Thebehappyproject is based in Mexico, though their content reaches a heavily international audience. The United States accounts for the largest share of their following, with significant audiences also in Mexico, the United Kingdom, and India — reflecting the broad, English-language appeal of their mental wellbeing content.
Thebehappyproject has built a following of nearly one million on Instagram, placing them firmly in the Mid-tier creator range. They post regularly, covering neuroscience, mindfulness, and mental wellbeing topics, with their audience concentrated primarily among women in the 25–44 age bracket.
The audience for thebehappyproject skews strongly female — roughly three in four followers are women — and is concentrated in the 25–44 age range. The United States is the top country by audience share, followed by Mexico and the United Kingdom, with additional reach into India and Pakistan.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thebehappyproject · Instagram
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