United States
Thebeagleandthebun is the Instagram-first pet lifestyle account of Megan Cottone, a Pacific Northwest-based creator whose channel takes its name from her two animals — a beagle and a rabbit.
Total Followers +0.3%
612K
Across Instagram, TikTok
Primary Platform
YouTube
611K followers · 100% of audience
Engagement
6.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $9.2K–$21K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +550 +0.1% | +0 +0.0% | +0 +0.0% | +550 |
| Last 30 days | +2K +0.3% | +1 +1.1% | +0 +0.0% | +2K |
| Last 90 days | +33K +5.3% | +8 +9.0% | +0 +0.0% | +33K |
| Last 365 days | +33K +5.3% | +8 +9.0% | +0 +0.0% | +33K |
Daily follower snapshots from CreatorDB's longitudinal index.
Thebeagleandthebun is the Instagram-first pet lifestyle account of Megan Cottone, a Pacific Northwest-based creator whose channel takes its name from her two animals — a beagle and a rabbit. Operating primarily on Instagram, where she maintains a highly active posting cadence, Megan built her following around the particular charm of an unlikely interspecies duo set against the lush, forested backdrop of the Pacific Northwest. The aesthetic leans warm and domestic: natural light, home settings, and the kind of unhurried pet-ownership content that resonates with audiences who treat their animals as family members. Her TikTok presence was an early experiment that has since gone dormant, making Instagram the definitive home for the brand.
Her audience is notably concentrated — overwhelmingly female and clustered in the 25–44 age range, demographics that align closely with household pet-spending patterns. Engagement sits well above category norms, signaling a genuinely invested community rather than passive follower accumulation. A documented PetSmart partnership reflects her natural positioning within the pet retail and pet-care space, and her TikTok bio's emphasis on home favorites hints at a lifestyle adjacency that could support home goods or wellness brands alongside pet-specific sponsors. As pet content continues to fragment across platforms, her focused Instagram presence and above-average engagement give her durable leverage with brands targeting millennial pet owners.
Thebeagleandthebun reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Pet retail, a clear signal of fit for brands in those categories. Demonstrated partners include PetSmart. Engagement on YouTube runs around 6.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows pets content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Pet retail and related categories, Thebeagleandthebun offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thebeagleandthebun's tier (Mid, 612K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Megan Cottone. She keeps a separate personal Instagram account under @megancottone while her pet-focused lifestyle content lives on the @thebeagleandthebun account.
Yes, the 'bun' refers to a bunny — a rabbit. The account name reflects her two core pets, a beagle and a rabbit, who together anchor her entire content identity and give the channel its name.
She lives in the Pacific Northwest, which she calls out directly in her Instagram bio. The lush, forested PNW setting frequently appears as a backdrop in her pet lifestyle posts.
Yes, PetSmart is one of her named brand partners. She regularly tags sponsored content with #petsmartpartner and the campaign hashtag #anythingforpets, making it her most prominent recurring sponsorship.
Yes, she promotes a curated shop of home favorites linked directly in her TikTok bio. The shop appears focused on pet-friendly home and lifestyle products that complement the content she posts.
Her TikTok account exists but has been essentially inactive for roughly two years as of late 2026. Her active, growing presence is concentrated on Instagram, where her main community lives.
YouTube is listed as her primary platform, suggesting she creates longer-form video content in addition to her Instagram posts. Her substantial Instagram following has grown alongside that video presence rather than replacing it.
She posts everyday life with her beagle and rabbit set against the Pacific Northwest. Content typically covers pet care moments, home life, and lifestyle scenes built around her two animals, with occasional sponsored integrations from pet-focused brands.
Her engagement runs well above the category median for pet and lifestyle creators at her tier — a gap that typically signals a tight, loyal audience rather than passive followers. Pet owners who identify closely with her specific animals and regional lifestyle tend to comment and interact at higher rates.
She has built an Instagram audience of over 600,000 followers, placing her in the Mid tier of creators. For a niche pet lifestyle account rooted in a specific regional identity, that reach is notably strong.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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