United States
Alanna Gold is a Los Angeles-based luxury real estate agent affiliated with The Oppenheim Group, the brokerage made famous by Netflix's reality series Selling Sunset, on which she has appeared.
Total Followers +0.0%
132K
Across Instagram
Primary Platform
YouTube
132K followers · 100% of audience
Engagement
6.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.6K–$6.6K / IG post
Season 9 premiered October 29, 2025, with Gold continuing her role as an Oppenheim Group agent alongside new cast member Sandra Vergara (Sofia Vergara's cousin).
After Season 8 aired, the Pioneertown Gazette issued a statement disputing Gold's claim to 'own' the town, noting she held a minority interest in just a few parcels. Gold subsequently apologized and clarified she owns only a small number of properties there.
The Canadian model-turned-luxury-realtor joined The Oppenheim Group on screen, quickly gaining fans for her style and candid reactions to cast drama.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 132,433 | +0 | 6.8% | — | 4 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -2662 -2.0% | +0 +0.0% | +0 +0.0% | -2662 |
| Last 365 days | -2662 -2.0% | +0 +0.0% | +0 +0.0% | -2662 |
Daily follower snapshots from CreatorDB's longitudinal index.
Alanna Gold is a Los Angeles-based luxury real estate agent affiliated with The Oppenheim Group, the brokerage made famous by Netflix's reality series Selling Sunset, on which she has appeared. Operating primarily in high-end markets including Malibu, her professional profile is anchored in aspirational Southern California property — but her social presence deliberately extends beyond listings. Her hashtag footprint reveals a distinct comedic streak, with recurring Labyrinth-themed skits riffing on the 1986 David Bowie and Jennifer Connelly cult film, giving her feed an unexpectedly playful texture against the backdrop of million-dollar homes. She is also connected to desert lifestyle ventures, referencing Joshua Tree-area properties and projects that suggest an interest in the broader California wellness and design aesthetic.
Her Instagram audience skews heavily female — around 85 percent — and concentrates in the millennial and younger Gen Z brackets, a demographic that follows Selling Sunset as entertainment rather than purely as a property resource. This explains an engagement rate well above category norms for an account of her size, signaling genuine community investment rather than passive celebrity-adjacent viewership. The English-speaking international spread — with meaningful reach into the UK, Spain, and Canada — reflects the global audience the Netflix show has built around The Oppenheim Group brand. With the Selling Sunset franchise continuing to expand and the luxury real estate space remaining competitive for brand partnerships in lifestyle, home, and travel categories, Gold is positioned as a niche but commercially attractive crossover figure between entertainment-driven real estate content and comedic personality branding.
Thealannagold reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Thealannagold offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thealannagold's tier (Mid, 132K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Alanna Gold appears on Selling Sunset, the Netflix reality series built around The Oppenheim Group's luxury Los Angeles real estate brokerage. Her Instagram bio explicitly references both the show and Netflix, and her content regularly crosses between real estate lifestyle posts and moments tied to the production. She is one of the agents at the center of the show's world.
Alanna Gold is an agent at The Oppenheim Group, the high-end Los Angeles brokerage made famous by Selling Sunset. The firm specializes in luxury residential properties across the greater Los Angeles market, and Alanna's content consistently reflects that upscale clientele and coastal California lifestyle.
Cosmic Ranch JT, listed as @cosmicranchjt in her Instagram bio, is a property or venture Alanna Gold is associated with in the Joshua Tree area — the 'JT' almost certainly standing for Joshua Tree, California. Joshua Tree has become a major destination for luxury desert real estate and vacation rentals, which fits naturally alongside her Oppenheim Group work and Southern California market presence.
Hi-Lo Desert, referenced as @hi_lodesert in Alanna Gold's bio, appears to be a desert lifestyle or property brand she is involved with. Given its placement alongside Cosmic Ranch JT in her bio, it likely relates to the Southern California desert real estate and hospitality space she operates in beyond her Selling Sunset work.
Alanna Gold creates comedy skits inspired by the 1986 cult film Labyrinth, starring David Bowie and Jennifer Connelly — a recurring creative thread visible across her hashtags including #labyrinth, #davidbowie, and #jenniferconnelly. It's a deliberate personality play that separates her feed from standard real estate content, blending humor and pop culture nostalgia with her luxury agent identity. The skits have become a signature part of how her audience engages with her.
Yes, Malibu is part of Alanna Gold's market as a luxury agent at The Oppenheim Group, and #malibu appears regularly in her content hashtags. The Malibu coastal corridor is one of the most prominent luxury residential markets in Los Angeles and a natural fit for The Oppenheim Group's listings and the lifestyle shown on Selling Sunset.
Alanna Gold's Instagram is a mix of luxury real estate, Selling Sunset updates, comedy skits, and pop culture references — she is far from a standard property account. Her Labyrinth-themed comedy content, #skit posts, and #womensupportingwomen community engagement are all deliberate parts of her brand alongside listing tours and Netflix content. That variety is a big driver of her engagement running well above the category norm.
Talent inquiries and brand partnership deals for Alanna Gold are managed through Ponte Firm, with their contact listed directly in her Instagram bio. Her audience skews heavily female and millennial, and her engagement rate runs dramatically above the category median for creators in her tier — making her a compelling option for luxury, lifestyle, and real estate-adjacent brands.
Alanna Gold is based in the United States and works the Los Angeles luxury real estate market through The Oppenheim Group. Her content regularly references Malibu and coastal Southern California, and she also has ties to the Joshua Tree desert market through Cosmic Ranch JT and Hi-Lo Desert.
Alanna Gold's primary social presence is on Instagram, where she has built a Mid-tier following with an audience concentrated in the United States, with notable reach into the UK and Spain as well. Her account covers luxury real estate, Selling Sunset content, and comedy skits, and YouTube is also listed among her active platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thealannagold · YouTube
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