United States
The Big Silence is a U.S.-based mental health and self-development podcast founded by Karena Dawn, who is also co-founder of the widely recognized fitness and lifestyle brand Tone It Up.
Total Followers -0.1%
17K
Across Instagram, TikTok
Primary Platform
16K followers · 96% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $407–$1.1K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -16 -0.1% | +0 +0.0% | +0 +0.0% | -16 |
| Last 90 days | -2 -0.0% | +0 +0.0% | +0 +0.0% | -2 |
| Last 365 days | -2 -0.0% | +0 +0.0% | +0 +0.0% | -2 |
Daily follower snapshots from CreatorDB's longitudinal index.
The Big Silence is a U.S.-based mental health and self-development podcast founded by Karena Dawn, who is also co-founder of the widely recognized fitness and lifestyle brand Tone It Up. The project draws directly on Dawn's personal relationship with mental health, and its guiding premise — that a single honest conversation can change a life — is embedded in both its name and its content approach. Operating across Instagram and YouTube, the channel combines long- and short-form interview-driven material aimed at reducing stigma, with recurring themes of community, vulnerability, and resilience surfacing through hashtags like #breakthesilence and #youarenotalone.
The.Big.Silence reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Fitness / Wellness, a clear signal of fit for brands in those categories. Demonstrated partners include Tone It Up. Engagement on YouTube runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fitness / Wellness and related categories, The.Big.Silence offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at The.Big.Silence's tier (Micro, 17K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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The Big Silence is hosted by Karena Dawn, a wellness entrepreneur and mental health advocate. She is also the co-founder of Tone It Up, the popular women's fitness and lifestyle brand, and she brought that same community-first philosophy into the mental health space with this podcast.
Yes — Karena Dawn, co-founder of Tone It Up, created The Big Silence as a dedicated mental health and self-development podcast. The show represents a meaningful expansion of her public work beyond fitness and into emotional wellness, drawing on her own personal experiences to help reduce the stigma around mental health conversations.
The Big Silence is built around the belief that one conversation can change a life. It covers mental health awareness and personal development through candid, stigma-breaking discussions, with a strong emphasis on community and the recurring message that you are not alone in your struggles.
The name speaks directly to the cultural and personal silence that surrounds mental health — the conversations people feel ashamed or afraid to start. The show's entire mission is to break that silence, which is reflected in its core hashtags #breakthesilence and #breakthestigma used consistently across its content.
The Big Silence has been connected to Audible, with the brand using #audible and #audiobook as regular content tags, suggesting podcast episodes or related material are available on the platform. Checking their Instagram and YouTube channels is the best way to find the most current links to wherever new content is distributed.
Yes — The Big Silence has promoted its mental health message through billboard advertising, which the brand spotlighted in its own content using the #billboard hashtag. Taking a mental health podcast into out-of-home advertising is a notable move that signals ambitions well beyond a typical social media creator presence.
Yes, The Big Silence is based in New York City. The NYC connection appears consistently in the brand's content identity and hashtag usage, and the show has been involved in mental health awareness activity within the city.
The Big Silence covers a broad range of mental health and self-development subjects, always anchored in breaking stigma and encouraging honest conversation. Recurring themes include seeking help, building resilience, and community connection — all tied together by the show's signature message, "you are not alone."
The Big Silence is active on both, though YouTube is actually the podcast's primary platform for long-form content and full episodes. Instagram functions as the community hub and promotional channel, where the brand engages its audience between uploads and amplifies the mental health awareness mission.
The Big Silence draws a predominantly female audience, with the core of its community falling in the 25–34 age range. The majority of its listeners are based in the United States, though the show also reaches audiences in the United Kingdom, Canada, and beyond.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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