Last updated just now · Aug 18, 2026, 4:29 AM
Automotive & Car Builds Australia

The-Skid-Factory

Full Creator Stats Live · Updated 2026-08-18

The Skid Factory is an Australian automotive YouTube channel built around hands-on car building in the workshop of its central personality, known as Woody (Woodrigos).

NicheAutomotive & Car Builds TierMid Engagement4.8%

Total Followers +0.0%

353K

Across YouTube, Instagram

Primary Platform

YouTube

291K followers · 83% of audience

Engagement

4.8%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $1.2K–$3.1K / IG post

Quick facts
  • 353K combined followers across 2 platforms.
  • Mid creator tier — Australia.
  • 4.8% headline engagement.
  • Active since .
  • Niche: Autos Vehicles, All.
  • Posts in English.

Performance Across Platforms

Updated 2026-08-18
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 291,000 +0 4.8% 0.2 28 days ago
Instagram 61,583 +31 3.0% 3 today

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% -6 -0.0% +0 +0.0% -6
Last 30 days +0 +0.0% +31 +0.1% +0 +0.0% +31
Last 90 days +989 +0.3% +135 +0.2% +0 +0.0% +1K
Last 365 days +989 +0.3% +135 +0.2% +0 +0.0% +1K

Audience Demographics

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34K105K176K247K319K Aug 19Nov 18Feb 17May 19Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About The-Skid-Factory

The Skid Factory is an Australian automotive YouTube channel built around hands-on car building in the workshop of its central personality, known as Woody (Woodrigos). True to its name — "skid" being Australian slang for a burnout — the channel leans hard into modified car culture: engine swaps, chassis builds, and grassroots motorsport events like RockyNats and Drag Challenge. The content mix spans JDM staples like the Nissan S13, diesel-powered 4WDs running TD42 and Barra conversions, classic Australian wagons, and whatever else rolls through the shed that week. The tone is casual and personality-driven, with build-series arcs keeping viewers invested across multiple episodes, while event coverage broadens the appeal beyond the workshop itself.

Despite being rooted firmly in Australian car culture, the channel pulls the majority of its viewership from the United States and United Kingdom — a common pattern for English-language automotive content that translates well across markets wherever modified-car enthusiasm runs deep. The audience skews almost entirely male and clusters in the 25–44 age band, typical of the DIY mechanic and modified-car hobbyist demographic. A sponsorship from Haltech, a respected Australian engine management brand, signals credible positioning at the performance-build end of the market rather than the mainstream consumer tier. With strong relative engagement and a loyal subscriber base, The Skid Factory is well placed to grow partnerships with parts suppliers, tool brands, and specialist automotive aftermarket companies seeking access to a technically minded, purchase-ready audience.

Brand fit

Why brands partner

The-Skid-Factory reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an automotive creator they map naturally to brands targeting that space. Demonstrated partners include Haltech. Engagement on YouTube runs around 4.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in automotive and related categories, The-Skid-Factory offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at The-Skid-Factory's tier (Mid, 353K combined followers, Australia). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Who is Woody from The Skid Factory?

Woody (known online as @woodrigos) is the central figure behind The Skid Factory, with the channel's projects largely taking place in his personal workshop — regularly called "Woody's shed" in the content. The show follows him and a group of mates tackling builds together, which gives it the feel of a DIY garage show rather than a polished production.

What did The Skid Factory do to the clean S13?

The Skid Factory posted a video titled "Did we just RUIN This Clean S13?" — the kind of dramatic framing they use when a build takes an unexpected or controversial turn. It fits their signature style of making bold decisions on cars mid-project and letting the audience react in real time.

What is the Barra engine and why does The Skid Factory use it?

The Barra is Ford Australia's legendary inline-six engine, famous in the local performance scene for exceptional strength and serious power potential without a huge outlay. The Skid Factory references Barra builds because it's one of the most talked-about swap options in Australian car culture, which lines up perfectly with their audience's interests.

What is Rockynats and did The Skid Factory take the VN Vacationer there?

Rockynats — the Rockhampton Nationals — is one of Australia's biggest grassroots automotive events, best known for its burnout competitions and car show atmosphere. The Skid Factory specifically prepped their VN Vacationer Holden Commodore wagon for a Rockynats trip, making it a named build target rather than just a casual project.

Does The Skid Factory compete in Drag Challenge?

Drag Challenge is a Street Machine–organised Australian event where heavily modified cars drive public roads between drag strips and race for elapsed times across multiple days. The Skid Factory's consistent use of #dragchallenge across their content strongly suggests they've built or entered cars for this event, and it's a recurring theme alongside their other Australian motorsport coverage.

Did The Skid Factory sell the Pajero?

A caption reading "i swear i don't miss my pajero" — with the tongue-in-cheek tone that implies they definitely do — suggests the short-wheelbase Mitsubishi Pajero from their content has moved on. Whether it was sold or simply completed as a project, the cheeky phrasing made it a memorable send-off for that build.

What is the TD42 rebuild that The Skid Factory does?

The TD42 is a Nissan inline-six diesel engine most commonly found in older Nissan Patrols, respected in the Australian four-wheel-drive community for its toughness and tunability. The Skid Factory's #td42 content focuses on the rebuild and performance side of this engine, which appeals to the off-road and patrol crowd within their broader automotive audience.

Why does Haltech sponsor The Skid Factory?

Haltech is an Australian-founded company that makes standalone engine management systems — essentially the brain behind a custom-tuned performance engine. Sponsoring The Skid Factory puts their ECUs in front of an audience actively watching engine swaps, rebuilds, and turbo builds, making it a natural fit rather than a generic brand deal.

What is The Skid Factory's LandCruiser build about?

The LandCruiser build is a multi-part series — at least three episodes — capturing Woody building "the LandCruiser I always wanted" from the ground up. The series format is typical of their channel: following a single car through its full transformation rather than jumping between unrelated projects.

Where is The Skid Factory from and what country is the content made in?

The Skid Factory is an Australian channel, with builds filmed in Woody's workshop in Australia and event coverage shot at Australian motorsport events like Rockynats. Despite the Australian roots, their audience has spread well beyond the country, with a large portion of viewers tuning in from the US, UK, and Canada.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 18, 2026, 4:29 AM · Slug: the-skid-factory

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