Australia
The Skid Factory is an Australian automotive YouTube channel built around hands-on car building in the workshop of its central personality, known as Woody (Woodrigos).
Total Followers +0.0%
353K
Across YouTube, Instagram
Primary Platform
YouTube
291K followers · 83% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.2K–$3.1K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -6 -0.0% | +0 +0.0% | -6 |
| Last 30 days | +0 +0.0% | +31 +0.1% | +0 +0.0% | +31 |
| Last 90 days | +989 +0.3% | +135 +0.2% | +0 +0.0% | +1K |
| Last 365 days | +989 +0.3% | +135 +0.2% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
The Skid Factory is an Australian automotive YouTube channel built around hands-on car building in the workshop of its central personality, known as Woody (Woodrigos). True to its name — "skid" being Australian slang for a burnout — the channel leans hard into modified car culture: engine swaps, chassis builds, and grassroots motorsport events like RockyNats and Drag Challenge. The content mix spans JDM staples like the Nissan S13, diesel-powered 4WDs running TD42 and Barra conversions, classic Australian wagons, and whatever else rolls through the shed that week. The tone is casual and personality-driven, with build-series arcs keeping viewers invested across multiple episodes, while event coverage broadens the appeal beyond the workshop itself.
Despite being rooted firmly in Australian car culture, the channel pulls the majority of its viewership from the United States and United Kingdom — a common pattern for English-language automotive content that translates well across markets wherever modified-car enthusiasm runs deep. The audience skews almost entirely male and clusters in the 25–44 age band, typical of the DIY mechanic and modified-car hobbyist demographic. A sponsorship from Haltech, a respected Australian engine management brand, signals credible positioning at the performance-build end of the market rather than the mainstream consumer tier. With strong relative engagement and a loyal subscriber base, The Skid Factory is well placed to grow partnerships with parts suppliers, tool brands, and specialist automotive aftermarket companies seeking access to a technically minded, purchase-ready audience.
The-Skid-Factory reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an automotive creator they map naturally to brands targeting that space. Demonstrated partners include Haltech. Engagement on YouTube runs around 4.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in automotive and related categories, The-Skid-Factory offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at The-Skid-Factory's tier (Mid, 353K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Woody (known online as @woodrigos) is the central figure behind The Skid Factory, with the channel's projects largely taking place in his personal workshop — regularly called "Woody's shed" in the content. The show follows him and a group of mates tackling builds together, which gives it the feel of a DIY garage show rather than a polished production.
The Skid Factory posted a video titled "Did we just RUIN This Clean S13?" — the kind of dramatic framing they use when a build takes an unexpected or controversial turn. It fits their signature style of making bold decisions on cars mid-project and letting the audience react in real time.
The Barra is Ford Australia's legendary inline-six engine, famous in the local performance scene for exceptional strength and serious power potential without a huge outlay. The Skid Factory references Barra builds because it's one of the most talked-about swap options in Australian car culture, which lines up perfectly with their audience's interests.
Rockynats — the Rockhampton Nationals — is one of Australia's biggest grassroots automotive events, best known for its burnout competitions and car show atmosphere. The Skid Factory specifically prepped their VN Vacationer Holden Commodore wagon for a Rockynats trip, making it a named build target rather than just a casual project.
Drag Challenge is a Street Machine–organised Australian event where heavily modified cars drive public roads between drag strips and race for elapsed times across multiple days. The Skid Factory's consistent use of #dragchallenge across their content strongly suggests they've built or entered cars for this event, and it's a recurring theme alongside their other Australian motorsport coverage.
A caption reading "i swear i don't miss my pajero" — with the tongue-in-cheek tone that implies they definitely do — suggests the short-wheelbase Mitsubishi Pajero from their content has moved on. Whether it was sold or simply completed as a project, the cheeky phrasing made it a memorable send-off for that build.
The TD42 is a Nissan inline-six diesel engine most commonly found in older Nissan Patrols, respected in the Australian four-wheel-drive community for its toughness and tunability. The Skid Factory's #td42 content focuses on the rebuild and performance side of this engine, which appeals to the off-road and patrol crowd within their broader automotive audience.
Haltech is an Australian-founded company that makes standalone engine management systems — essentially the brain behind a custom-tuned performance engine. Sponsoring The Skid Factory puts their ECUs in front of an audience actively watching engine swaps, rebuilds, and turbo builds, making it a natural fit rather than a generic brand deal.
The LandCruiser build is a multi-part series — at least three episodes — capturing Woody building "the LandCruiser I always wanted" from the ground up. The series format is typical of their channel: following a single car through its full transformation rather than jumping between unrelated projects.
The Skid Factory is an Australian channel, with builds filmed in Woody's workshop in Australia and event coverage shot at Australian motorsport events like Rockynats. Despite the Australian roots, their audience has spread well beyond the country, with a large portion of viewers tuning in from the US, UK, and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@the-skid-factory · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.