The Rahal Instagram Analytics & Audience Data

Q: What brand deal does The Rahal have with La Roche-Posay?

The Rahal partnered with La Roche-Posay Arabia to promote their Antelios UVair sunscreen in a sponsored reel, integrating the product naturally into their content format. La Roche-Posay is one of the confirmed named sponsors to have run a paid collaboration with the duo.

Total Followers +1.2%

3.6M

Across Instagram, YouTube, TikTok

Primary Platform

Instagram

1.4M followers · 38% of audience

Engagement

1.0%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $16K–$38K / IG post

View on Instagram 482K likes →

View on Instagram 245K likes →

View on Instagram 210K likes →

View on Instagram 91K likes →

Platform	Followers	30d Growth	Engagement	Posts / wk	Last upload
Instagram	1,351,820	+16K	1.0%	4	today
YouTube	730,000	+28K	3.9%	0.2	14 days ago
TikTok	1,500,000	+0	5.0%	0.7	29 days ago

Growth Trend

Last 365 days

Window	Instagram	YouTube	TikTok	Combined
Last 7 days	+6K +0.4%	+5K +0.8%	+0 +0.0%	+11K
Last 30 days	+16K +1.2%	+28K +3.8%	+0 +0.0%	+44K
Last 90 days	+51K +3.8%	+84K +11.5%	+107K +7.1%	+242K
Last 365 days	+51K +3.8%	+84K +11.5%	+107K +7.1%	+242K

Audience Demographics

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Daily follower snapshots from CreatorDB's longitudinal index.

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Background

About The Rahal

The Rahal is the shared content brand of Miled and Melissa Mouzannar, a Dubai-based couple of Lebanese background who built a cross-platform Arabic comedy and lifestyle presence across Instagram, YouTube, and TikTok. Operating bilingually in Arabic and English, they produce comedy skits, couple-dynamic humor, and episodic parody content — most notably their recurring series "فواير رحال," in which they spoof popular Arabic TV dramas alongside fellow Gulf-region influencers. Their placement alongside names like Mona Kattan, Kris Fade, and Zeina El Khoury in collaborative content marks them as established fixtures within the Dubai-centric Arabic creator ecosystem.

Despite being UAE-based, the bulk of their audience sits outside the Gulf — with strong reach into Arabic-speaking diaspora communities in the United States and United Kingdom, as well as a sizable South Asian segment, suggesting their short-form comedy translates across cultural lines. Their viewership skews heavily female and peaks in the 25–34 bracket, a demographic that attracts FMCG and beauty brands; a documented partnership with La Roche-Posay Arabia is consistent with that profile. With YouTube still growing and TikTok engagement outperforming their Instagram baseline, their strongest brand-fit opportunity lies in beauty, lifestyle, and entertainment categories targeting Arabic-speaking millennial women globally.

Brand fit

Why brands partner

The Rahal reaches an audience concentrated in ARE primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Skincare / Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include La Roche-Posay Arabia. Engagement on Instagram runs around 1.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ARE-focused brands in Skincare / Beauty and related categories, The Rahal offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at The Rahal's tier (Macro, 3.6M combined followers, ARE). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Who are the real people behind The Rahal?

The Rahal is a couple content duo made up of Miled and Melissa, who create comedy and lifestyle videos together from Dubai. Melissa's surname is Mouzannar — she also runs her own Instagram at @melissamouzannar — and both share the joint handle @miledandmelissa across Snapchat and TikTok.

What is Fawayer Rahal (فواير رحال)?

Fawayer Rahal is a sketch comedy series produced by Miled and Melissa in which they parody popular Arabic TV shows and drama series (مسلسلات). The format blends physical comedy with references familiar to Arabic-speaking audiences, and episodes sometimes feature guest appearances from other creators.

Are Miled and Melissa from The Rahal actually a couple in real life?

Yes — their Instagram bio explicitly describes them as 'a couple in Dubai,' and their entire brand is built around their real relationship. Their joint handles across TikTok and Snapchat (@miledandmelissa) reinforce that this is a genuine couple rather than a scripted on-screen pairing.

Who is Melissa Mouzannar from The Rahal?

Melissa Mouzannar is one half of the couple content duo The Rahal, appearing alongside Miled in their comedy reels, sketches, and lifestyle videos. She maintains her own Instagram presence at @melissamouzannar in addition to the shared @the.rahal account.

What brand deal does The Rahal have with La Roche-Posay?

The Rahal partnered with La Roche-Posay Arabia to promote their Antelios UVair sunscreen in a sponsored reel, integrating the product naturally into their content format. La Roche-Posay is one of the confirmed named sponsors to have run a paid collaboration with the duo.

Who is Ghaith Marwan and why did he appear on The Rahal?

Ghaith Marwan (غيث مروان) is an Arab content creator who appeared as a guest in an episode of the Fawayer Rahal sketch series, joining Miled and Melissa in their TV-parody format. His involvement reflects The Rahal's pattern of bringing in other recognizable Arabic-speaking creators to expand their comedy sketches.

Does The Rahal post content in Arabic or English?

The Rahal posts primarily in Arabic, targeting Arabic-speaking audiences across the Gulf and wider MENA region. Their YouTube channel uses both Arabic and English in its descriptions to broaden accessibility, but the spoken content and on-screen captions are overwhelmingly in Arabic.

What does 'Rahal' mean in Arabic?

In Arabic, رحّال (Rahal) commonly means 'great traveler' or 'one who journeys often,' rooted in the verb رحل meaning to travel or depart. This fits the adventure-and-lifestyle angle Miled and Melissa bring to their content, though Rahal may also function as their family surname.

Where does The Rahal couple live?

Miled and Melissa are based in Dubai, UAE, which serves as both their home and the primary backdrop for their content. Dubai also places them at the center of the Gulf's Arabic-language creator community, where much of their brand-partnership and cross-creator activity takes place.

What platforms is The Rahal on besides Instagram?

Beyond Instagram, The Rahal is active on YouTube, TikTok, and Snapchat — the latter two under the shared handle @miledandmelissa. Their YouTube channel focuses on comedic shorts and life snippets, while Instagram remains their largest single platform by follower count.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 27, 2026, 11:56 AM · Slug: the-rahal

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The Rahal

Performance Across Platforms

Growth Trend