United States
PJ and Thomas McKay are a married same-sex couple based in rural Tennessee who document their life across home renovation, farm living, family travel, and…
Total Followers +0.1%
1.4M
Across Instagram, YouTube, TikTok
Primary Platform
789K followers · 55% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$28K / IG post
The couple shared a 'Meet the Newest Baby in Our Family!' post on their official blog, signaling a new family milestone for the Tennessee-based creators.
The LGBTQ+ publication featured the couple's story — from a MySpace message in 2010 to building a family and media brand in Tennessee — as a milestone love story.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +158 +0.0% | +0 +0.0% | +0 +0.0% | +158 |
| Last 30 days | +2K +0.2% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +3K +0.3% | +1K +0.6% | +0 +0.0% | +4K |
| Last 365 days | +3K +0.3% | +1K +0.6% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Shark Sponsorship | Sponsored content | Jun 2026 | — | |
| BMW Deutschland Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Helix Sleep Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Paradisus by Meliá Travel / Hospitality | Sponsored content | 2025–2026 | — |
PJ and Thomas McKay are a married same-sex couple based in rural Tennessee who document their life across home renovation, farm living, family travel, and everyday domesticity under the shared handle @pjandthomas. Operating their Ocoee Farm property alongside raising three children, the duo built a cross-platform following by blending practical home-improvement content with candid glimpses of life as a gay family in the American South — a combination that carries genuine cultural weight. Their Pride Month content and personal captions about growing up in small towns and never imagining the life they now have give the channel an autobiographical texture that distinguishes it from pure DIY or lifestyle accounts. With a Substack in addition to their Instagram, TikTok, and YouTube presence, they have also moved toward direct audience relationships beyond social platforms.
Their engagement rate on Instagram runs well above the category median, which speaks to an audience that follows the couple rather than just the content format. The demographic skews younger and predominantly male — an atypical profile for home renovation creators, likely shaped by their visibility within LGBTQ+ communities. Sponsors such as Shark (home appliances), Helix Sleep, and BMW Deutschland reflect a positioning that straddles the home-lifestyle and aspirational-family categories, attracting brands that want to reach progressive, household-forming consumers. As mainstream brands increasingly seek authentic representation of diverse family structures, PJ and Thomas occupy a relatively uncrowded lane: LGBTQ+ homeowners with a grounded, rural-Southern identity and a content library that spans renovation walkthroughs, travel vlogs, and personal milestones — making them a durable fit for brands targeting modern family life.
The Property Lovers (@pjandthomas) — a married gay couple and fathers in Tennessee — sit at the intersection of home renovation, farm living, and family lifestyle, making them a natural fit for home goods, appliances, bedding, travel, and family-oriented brands seeking authentic LGBTQ+-inclusive storytelling. Their audience is predominantly US-based and English-speaking, skewing toward younger adults, with engagement running well above category norms across Instagram, TikTok, and YouTube simultaneously. Consistent multi-platform posting cadence gives sponsors meaningful reach and frequency within a single partnership. Confirmed deals with Shark (home appliances), Helix Sleep (mattresses), and BMW validate their comfort in premium lifestyle categories, while sponsored resort travel content signals additional crossover appeal to hospitality and tourism advertisers.
Benchmark estimates for a creator at The Property Lovers's tier (Macro, 1.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The couple behind The Property Lovers are PJ McKay and Thomas McKay — PJ posts individually as @pj_mckay while Thomas uses the handle @thomasgarrettt on social media. Together they create content under the shared handle @pjandthomas across Instagram, TikTok, and YouTube.
Yes, PJ and Thomas McKay are husbands — they use that word in every social bio and it is central to how they present their brand. They are also dads, making their family dynamic a core part of the content alongside home renovation and farm life.
PJ and Thomas are dads to three children, a fact they reference directly in their YouTube bio as 'Dads to 3.' Family adventures, parenting moments, and daily life with their kids show up regularly alongside their home renovation and farm content.
Ocoee Farm is PJ and Thomas McKay's farm in Tennessee, which has its own dedicated Instagram presence under @ocoeefarm. Farm life is one of their three main content pillars — alongside home renovation and family lifestyle — and it sets them apart from typical home-renovation influencers.
Shark — the home appliance brand known for vacuums, air purifiers, and beauty tools — is an active sponsor of their Instagram content as of 2026, with PJ and Thomas tagging branded posts #sharkpartner and #sharkluxe. The partnership is a natural fit given their home renovation and household lifestyle focus.
Yes — in their own words, 'growing up in a small town, neither of us ever imagined' the life they now share as openly gay husbands and dads in Tennessee. That backstory surfaces most clearly in their Pride Month content and resonates strongly with LGBTQ+ followers who came from similar environments.
Yes, PJ and Thomas had a hosted stay at Paradisus by Meliá in Cancun, which they documented across their platforms using the hashtags #paradisusbymelia and #paradisuscancun. Travel and family adventure content is a recurring third category in their output alongside home renovation and farm life.
PJ and Thomas document renovation projects at their Tennessee property, which also includes Ocoee Farm, making their reno content uniquely tied to rural and farm-property upgrades. Their YouTube channel in particular pulls notably strong audience engagement on renovation and lifestyle how-to content.
Yes — PJ and Thomas maintain a Substack newsletter at PjandThomas.substack.com and a main hub at PJandTHOMAS.com, both listed prominently in their YouTube bio. These owned-media channels let them reach their audience directly outside of any single social platform.
Named brand partnerships include Shark on Instagram, BMW Deutschland on YouTube, and Helix Sleep on YouTube — spanning home appliances, automotive, and sleep wellness. The range of categories reflects how their audience crosses home improvement enthusiasts, lifestyle followers, and the LGBTQ+ community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@pjandthomas · Instagram
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