United States
That Racing Channel launched in 2011 as a grassroots project — a small group of friends pointing cameras at their weekend racing outings with no particular commercial ambition.
Total Followers -0.0%
2.4M
Across YouTube, Instagram
Primary Platform
YouTube
1.7M followers · 70% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $11K–$25K / IG post
TRC used a C8 ZR1X vs. modded C8 ZR1 track day video at Orlando Speed World to showcase Trofii Racing, their new app offering precision GPS timing, DA calculators, and a worldwide callout/challenge mode for drag racers.
The channel hosted TRC Night Meet at Orlando Speed World (September 27, 2025), featuring drag racing, roll racing, drifting, a car show, live DJ, and a fireworks show — part of an ongoing event series TRC runs for its fanbase.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -144 -0.0% | +0 +0.0% | -144 |
| Last 30 days | +0 +0.0% | -287 -0.0% | +0 +0.0% | -287 |
| Last 90 days | +10K +0.6% | -790 -0.1% | +0 +0.0% | +9K |
| Last 365 days | +10K +0.6% | -790 -0.1% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
That Racing Channel launched in 2011 as a grassroots project — a small group of friends pointing cameras at their weekend racing outings with no particular commercial ambition. Over the following decade that informal documentation evolved into a full-time production operation and one of the more recognizable independent automotive brands on YouTube. The channel's identity is built on genuine car-culture immersion rather than studio production: drag strips, roll racing events, drift days, and custom-build showcases form the core content diet, supplemented by international excursions such as ride-alongs with legendary Japanese tuning houses. That range — from domestic no-prep drag events under the #trcnoprep banner to overseas collaborations with shops like FEED Fujita Engineering — distinguishes TRC from channels that stay narrowly within a single motorsport discipline.
The audience skews almost entirely male and leans older than many automotive channels, with a substantial share of viewers in the 35-and-up brackets — a demographic that typically has real purchasing power around performance vehicles and aftermarket parts. Engagement sits well above category norms on both YouTube and Instagram, suggesting an active community rather than a passive viewership, a dynamic the team has monetized in part through live events including the recurring TRC Night Meet series in Florida. The channel has also moved toward proprietary products, including a dedicated racing app, signaling an interest in diversifying beyond ad and sponsorship revenue. For brands in performance automotive, motorsport apparel, or action-camera hardware — Insta360 product integration appears prominently in the channel's content — TRC offers a concentrated, high-trust audience that is difficult to reach through mainstream lifestyle channels.
Thatracingchannel reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an automotive creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in automotive and related categories, Thatracingchannel offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thatracingchannel's tier (Macro, 2.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
That Racing Channel launched in 2011 as a small group of friends filming their weekend racing trips purely for fun, with no expectation it would become a career. Over the years the production quality, scope, and audience grew to the point where it became a full-time operation, making it one of the longer-running automotive channels on YouTube.
The TRC Night Meet is a live car-culture event organized by That Racing Channel, held in Orlando, Florida. It brings together drag racing, roll racing, drifting, and a car show in a single night, giving fans a chance to experience the motorsports world the channel documents on video.
Yes, no-prep drag racing is a dedicated part of their content, consistently tagged with #trcnoprep across their platforms. No-prep events run on an untreated track surface with no traction compound applied, which sharply increases the difficulty and unpredictability compared to standard prepared-track drag racing.
Yes, That Racing Channel has traveled to Japan to shoot content, including an on-camera ridealong in a rotary-powered RX-7 built by FEED Fujita Engineering, one of Japan's most respected tuning houses. International shoots like this are how the channel exposes its audience to car culture well beyond the American racing scene.
Trofii Racing is an app launched by That Racing Channel, debuted alongside their C8 ZR1X versus modified C8 ZR1 comparison video. It functions as a dedicated platform for the channel's motorsports community, extending the experience beyond YouTube and Instagram.
That Racing Channel regularly shoots with Insta360 cameras, including the Insta360 X3, which feature prominently in their hashtags and content. The 360-degree format lets them capture immersive in-car perspectives and dynamic track angles that conventional cameras struggle to replicate.
Driver Mod is a concept featured in That Racing Channel's content where the driver's own skill is treated as the performance variable — essentially testing what a talented driver can extract from a stock or lightly modified car. It's a format that resonates with motorsports fans who debate how much of a race result comes from the machine versus the person at the wheel.
That Racing Channel has run giveaway campaigns for their community, promoted under the #trcgiveaway tag across social media. Giveaways are a recurring way the channel rewards audience engagement and drives interaction on both YouTube and Instagram.
That Racing Channel is based in the United States, with their live TRC Night Meet events held in Orlando, Florida. The vast majority of their audience is also American, though they draw meaningful viewership from the UK, Canada, and Australia as well.
Head-to-head comparisons between factory and modified versions of the same car are a signature format for That Racing Channel. A recent example pits the C8 ZR1X directly against a modified C8 ZR1 to answer whether the factory variant justifies its premium over a purpose-built build.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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