Germany
Thatpsychologypodcast is the Instagram home of 'The Psychology of Your 20s,' a twice-weekly podcast hosted by Jemma Sbeg that applies psychological frameworks to the lived experiences of young adulthood — navigating relationships, career anxiety, identity shifts, and mental health.
Total Followers +0.8%
336K
Across Instagram
Primary Platform
YouTube
336K followers · 100% of audience
Engagement
0.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5K–$12K / IG post
Video episodes of Jemma Sbeg's podcast became available to stream on Netflix in the US following the iHeartMedia–Netflix partnership, with global markets rolling out later.
The show was named as a 'category-defining' title in the landmark iHeartMedia–Netflix exclusive video partnership, with Netflix becoming the exclusive home for video episodes while audio rights remain with iHeart.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 335,890 | +3K | 0.4% | 4.7 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +3K +0.9% | +0 +0.0% | +0 +0.0% | +3K |
| Last 90 days | +24K +7.2% | +0 +0.0% | +0 +0.0% | +24K |
| Last 365 days | +24K +7.2% | +0 +0.0% | +0 +0.0% | +24K |
Daily follower snapshots from CreatorDB's longitudinal index.
Thatpsychologypodcast is the Instagram home of 'The Psychology of Your 20s,' a twice-weekly podcast hosted by Jemma Sbeg that applies psychological frameworks to the lived experiences of young adulthood — navigating relationships, career anxiety, identity shifts, and mental health. What began as an audio-first show has grown into a cross-platform presence, with video episodes securing a notable distribution deal with Netflix, a credibility marker that distinguishes it from the crowded wellness-podcast landscape. Based in Germany, Sbeg's show draws a genuinely international audience, with strong listenership across the United States, the UK, and South Asia, reflecting the universal relevance of its subject matter rather than a single regional fanbase.
The audience skews heavily female and clusters in the 25–34 bracket, making it a precise fit for brands targeting educated, psychologically curious millennial women. Engagement sits below category norms, which is typical for podcast-centric accounts where consumption happens off-platform and follower counts reflect broad awareness rather than daily interaction. Content occasionally extends into health-adjacent territory — episodes touching on hormonal conditions like PCOS signal a willingness to explore the overlap between physiology and psychological wellbeing. With Netflix visibility and a consistent publishing cadence, the channel is well-positioned to attract mental health, wellness, and self-development brand partners seeking a credible, editorially grounded environment rather than lifestyle-influencer adjacency.
Thatpsychologypodcast reaches an audience concentrated in Germany primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Streaming / Distribution, a clear signal of fit for brands in those categories. Demonstrated partners include Netflix. Engagement on YouTube runs around 0.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in Streaming / Distribution and related categories, Thatpsychologypodcast offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thatpsychologypodcast's tier (Mid, 336K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
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Yes, video episodes of That Psychology Podcast are available on Netflix, a deal the show highlights directly in its Instagram bio. This makes it one of the relatively few independent psychology podcasts to land placement on a major global streaming platform. Audio episodes continue to release on the regular Monday and Thursday schedule alongside the Netflix video format.
That Psychology Podcast is hosted by Jemma Sbeg, who also runs a companion personal Instagram account under the handle @jemmasbeg. She built the show around the idea that psychology underpins virtually every experience of adult life, with a particular focus on what people go through in their twenties. The show's tagline — 'Everything is psychology, including your 20s' — captures her core creative premise.
Jemma Sbeg is the creator and host behind That Psychology Podcast, and @jemmasbeg is her personal Instagram account, which the podcast's official page references directly in its bio. She is the public face and voice of the show across every episode and platform. Many listeners follow her personal account as a second touchpoint beyond the main podcast feed.
Host Jemma Sbeg built the show around the premise that your twenties are one of the most psychologically turbulent and formative decades of life, covering identity shifts, relationship patterns, career anxiety, and major transitions. The tagline 'Everything is psychology, including your 20s' signals that the content isn't limited to clinical advice but applies a psychological lens to why that specific life stage feels so overwhelming. The audience reflects this intent, with a large share of listeners falling in the 18–34 age bracket.
PCOS and related women's health topics do appear in the show's content, evidenced by recurring hashtags like #pcos and #pcosdiet used across posts. The podcast explores how psychological wellbeing and physical health intersect, which fits its broader mission of applying psychology to the full lived experience of being in your twenties. This women's health angle is one of the more distinctive threads that differentiates it from purely mental-health-focused shows.
New episodes drop every Monday and Thursday, giving listeners two releases per week on a consistent schedule. This applies to both the audio format and the video episodes available on Netflix. The regular cadence has helped the show build a loyal returning audience across YouTube and Instagram.
The show applies psychology research and frameworks to everyday situations, with a strong focus on navigating your twenties — relationships, self-worth, mental health, identity, and life transitions. Host Jemma Sbeg's core argument is that psychology explains virtually everything happening in your life, not just what happens in a therapist's office. Its audience skews heavily female and is concentrated among listeners aged 18 to 34.
The podcast's registered location is Germany, though its audience is genuinely global — with the United States and Germany nearly tied as the top listener countries, and significant audiences also in the United Kingdom, India, and Brazil. The show produces content in English and addresses themes that resonate widely across anglophone cultures. Its Netflix deal further underscores its reach well beyond any single national market.
The show's primary video home is YouTube, and it maintains a large Instagram presence where episodes are promoted and short-form clips are shared. Video episodes are also available on Netflix, which the podcast's bio explicitly highlights. Audio versions are distributed through standard podcast platforms alongside the video releases.
The show has built an audience well into the Mid-tier creator range on Instagram, with followers spread across the United States, Germany, the United Kingdom, and beyond. Its audience is predominantly female and concentrated in the 18–34 age group, closely matching the twenties-focused content it produces. Growth has remained steady, supported by the Netflix deal and a twice-weekly release schedule.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thatpsychologypodcast · YouTube
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