Last updated just now · Aug 31, 2026, 9:41 PM
Psychology & Podcasting Germany

Thatpsychologypodcast

Full Creator Stats Live · Updated 2026-08-31

Thatpsychologypodcast is the Instagram home of 'The Psychology of Your 20s,' a twice-weekly podcast hosted by Jemma Sbeg that applies psychological frameworks to the lived experiences of young adulthood — navigating relationships, career anxiety, identity shifts, and mental health.

NichePsychology & Podcasting TierMid Engagement0.4%

Total Followers +0.8%

336K

Across Instagram

Primary Platform

YouTube

336K followers · 100% of audience

Engagement

0.4%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $5K–$12K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-08-31
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 335,890 +3K 0.4% 4.7 today

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +3K +0.9% +0 +0.0% +0 +0.0% +3K
Last 90 days +24K +7.2% +0 +0.0% +0 +0.0% +24K
Last 365 days +24K +7.2% +0 +0.0% +0 +0.0% +24K

Audience Demographics

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224K255K286K317K348K Sep 6Dec 5Mar 5Jun 3Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Thatpsychologypodcast

Thatpsychologypodcast is the Instagram home of 'The Psychology of Your 20s,' a twice-weekly podcast hosted by Jemma Sbeg that applies psychological frameworks to the lived experiences of young adulthood — navigating relationships, career anxiety, identity shifts, and mental health. What began as an audio-first show has grown into a cross-platform presence, with video episodes securing a notable distribution deal with Netflix, a credibility marker that distinguishes it from the crowded wellness-podcast landscape. Based in Germany, Sbeg's show draws a genuinely international audience, with strong listenership across the United States, the UK, and South Asia, reflecting the universal relevance of its subject matter rather than a single regional fanbase.

The audience skews heavily female and clusters in the 25–34 bracket, making it a precise fit for brands targeting educated, psychologically curious millennial women. Engagement sits below category norms, which is typical for podcast-centric accounts where consumption happens off-platform and follower counts reflect broad awareness rather than daily interaction. Content occasionally extends into health-adjacent territory — episodes touching on hormonal conditions like PCOS signal a willingness to explore the overlap between physiology and psychological wellbeing. With Netflix visibility and a consistent publishing cadence, the channel is well-positioned to attract mental health, wellness, and self-development brand partners seeking a credible, editorially grounded environment rather than lifestyle-influencer adjacency.

Brand fit

Why brands partner

Thatpsychologypodcast reaches an audience concentrated in Germany primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Streaming / Distribution, a clear signal of fit for brands in those categories. Demonstrated partners include Netflix. Engagement on YouTube runs around 0.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in Streaming / Distribution and related categories, Thatpsychologypodcast offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Thatpsychologypodcast's tier (Mid, 336K combined followers, Germany). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is That Psychology Podcast on Netflix?

Yes, video episodes of That Psychology Podcast are available on Netflix, a deal the show highlights directly in its Instagram bio. This makes it one of the relatively few independent psychology podcasts to land placement on a major global streaming platform. Audio episodes continue to release on the regular Monday and Thursday schedule alongside the Netflix video format.

Who hosts That Psychology Podcast?

That Psychology Podcast is hosted by Jemma Sbeg, who also runs a companion personal Instagram account under the handle @jemmasbeg. She built the show around the idea that psychology underpins virtually every experience of adult life, with a particular focus on what people go through in their twenties. The show's tagline — 'Everything is psychology, including your 20s' — captures her core creative premise.

Who is @jemmasbeg on Instagram?

Jemma Sbeg is the creator and host behind That Psychology Podcast, and @jemmasbeg is her personal Instagram account, which the podcast's official page references directly in its bio. She is the public face and voice of the show across every episode and platform. Many listeners follow her personal account as a second touchpoint beyond the main podcast feed.

Why does That Psychology Podcast focus specifically on your 20s?

Host Jemma Sbeg built the show around the premise that your twenties are one of the most psychologically turbulent and formative decades of life, covering identity shifts, relationship patterns, career anxiety, and major transitions. The tagline 'Everything is psychology, including your 20s' signals that the content isn't limited to clinical advice but applies a psychological lens to why that specific life stage feels so overwhelming. The audience reflects this intent, with a large share of listeners falling in the 18–34 age bracket.

Does That Psychology Podcast cover PCOS?

PCOS and related women's health topics do appear in the show's content, evidenced by recurring hashtags like #pcos and #pcosdiet used across posts. The podcast explores how psychological wellbeing and physical health intersect, which fits its broader mission of applying psychology to the full lived experience of being in your twenties. This women's health angle is one of the more distinctive threads that differentiates it from purely mental-health-focused shows.

How often does That Psychology Podcast release new episodes?

New episodes drop every Monday and Thursday, giving listeners two releases per week on a consistent schedule. This applies to both the audio format and the video episodes available on Netflix. The regular cadence has helped the show build a loyal returning audience across YouTube and Instagram.

What is That Psychology Podcast actually about?

The show applies psychology research and frameworks to everyday situations, with a strong focus on navigating your twenties — relationships, self-worth, mental health, identity, and life transitions. Host Jemma Sbeg's core argument is that psychology explains virtually everything happening in your life, not just what happens in a therapist's office. Its audience skews heavily female and is concentrated among listeners aged 18 to 34.

Is That Psychology Podcast based in Germany?

The podcast's registered location is Germany, though its audience is genuinely global — with the United States and Germany nearly tied as the top listener countries, and significant audiences also in the United Kingdom, India, and Brazil. The show produces content in English and addresses themes that resonate widely across anglophone cultures. Its Netflix deal further underscores its reach well beyond any single national market.

What platforms is That Psychology Podcast on?

The show's primary video home is YouTube, and it maintains a large Instagram presence where episodes are promoted and short-form clips are shared. Video episodes are also available on Netflix, which the podcast's bio explicitly highlights. Audio versions are distributed through standard podcast platforms alongside the video releases.

How big is That Psychology Podcast's following on Instagram?

The show has built an audience well into the Mid-tier creator range on Instagram, with followers spread across the United States, Germany, the United Kingdom, and beyond. Its audience is predominantly female and concentrated in the 18–34 age group, closely matching the twenties-focused content it produces. Growth has remained steady, supported by the Netflix deal and a twice-weekly release schedule.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 31, 2026, 9:41 PM · Slug: thatpsychologypodcast

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