India
Thatglamgirl is an India-based beauty and lifestyle creator whose YouTube channel — built to several million subscribers — anchors a how-to content universe spanning makeup tutorials, skincare routines, hair styling, and fashion hauls.
Total Followers -0.1%
5.8M
Across YouTube, Instagram
Primary Platform
YouTube
5.2M followers · 90% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $9.1K–$21K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -790 -0.1% | +0 +0.0% | -790 |
| Last 30 days | +0 +0.0% | -3037 -0.5% | +0 +0.0% | -3037 |
| Last 90 days | -19760 -0.4% | -9234 -1.5% | +0 +0.0% | -28994 |
| Last 365 days | -19760 -0.4% | -9234 -1.5% | +0 +0.0% | -28994 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| WOW Skin Science India Ltd. Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Maybelline India Beauty / Cosmetics | Sponsored content | YouTube | Long-term | — |
| L'Oréal Paris Beauty / Cosmetics | Sponsored content | YouTube | Long-term | — |
Thatglamgirl is an India-based beauty and lifestyle creator whose YouTube channel — built to several million subscribers — anchors a how-to content universe spanning makeup tutorials, skincare routines, hair styling, and fashion hauls. Her production sits firmly in the aspirational-but-accessible lane that resonates strongly with South Asian women seeking beauty guidance in their own cultural and climatic context. What makes her channel notably eclectic is the secondary content strand visible in her hashtag vocabulary: relationship psychology, couple dynamics, and marriage advice appear alongside foundation tutorials and product reviews. This dual positioning — glamour and emotional wellness — likely broadens her appeal beyond a pure beauty audience and extends her average watch time across content types.
Her audience skews heavily female and concentrates in the 18-to-34 age band, with India accounting for the majority of viewership and a meaningful diaspora slice in the United States and United Kingdom. Brand partnerships with Maybelline India, L'Oréal Paris, and WOW Skin Science confirm her positioning within the accessible-to-mid-market beauty tier — brands that target precisely the young Indian woman she reaches. Instagram engagement runs well above platform norms, suggesting a core follower base that is genuinely invested rather than passively subscribed. With YouTube growth currently plateauing, her trajectory likely depends on whether she consolidates around one content identity or leans into the beauty-meets-wellness hybrid as a defensible niche in an increasingly crowded Indian creator landscape.
Thatglamgirl__ reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include WOW Skin Science India Ltd. and Maybelline India. Engagement on YouTube runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Beauty / Cosmetics and related categories, Thatglamgirl__ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thatglamgirl__'s tier (Mega, 5.8M combined followers, India). Pulled from CreatorDB's category benchmarks.
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The creator behind Thatglamgirl__ is widely understood to be Himanshi Tekwani, a name visible through the public contact email she lists for brand promotions across both her YouTube and Instagram channels. She built her audience under the stylized handle @thatglamgirl rather than her given name, which is common among Indian lifestyle and beauty creators.
Thatglamgirl__'s channel covers a notably wide range — her core content is rooted in makeup, skincare, hair care, and fashion how-tos, but she also posts regularly about relationship psychology, healthy relationships, marriage tips, and couple goals. This dual focus on beauty and relationships is an unusual combination that sets her apart from most Indian beauty creators and broadens her appeal across her predominantly female audience.
Yes, Thatglamgirl__ partnered with Maybelline India and featured the brand's "All Day Flawless Base in 30 Seconds" campaign in her content. The collaboration fits naturally with her quick, accessible makeup tutorial style, and Maybelline India is one of the high-profile beauty brands in her sponsorship portfolio.
Yes, Thatglamgirl__ has a confirmed partnership with WOW Skin Science India Ltd., with sponsored content appearing on her YouTube channel. WOW Skin Science is a well-known Indian clean beauty and personal care brand, making it a natural fit for a creator whose content spans skincare routines, hair care, and beauty how-tos.
L'Oréal Paris has featured alongside Maybelline India and WOW Skin Science in Thatglamgirl__'s content and hashtag activity, reflecting the caliber of global beauty brands she attracts. At her scale — over 5 million YouTube subscribers — she sits in the tier that major international beauty labels actively seek out for Indian market campaigns.
Thatglamgirl__'s Instagram engagement runs well above the category average for creators at her follower count, signaling a highly active and loyal community on that platform. This kind of outperformance on a creator's secondary platform typically means that audience is especially niche and devoted, which makes her Instagram placements valuable to brands well beyond what her raw follower number alone would suggest.
Thatglamgirl__'s beauty content covers the full lifestyle spectrum — makeup tutorials, skincare routines, hair care how-tos, fashion, and shopping guides — delivered in an accessible step-by-step style that performs well for searchable topics on YouTube. She also weaves in relationship psychology and lifestyle content, making her channel a broader destination rather than a single-topic beauty channel.
Thatglamgirl__ appears to have intentionally built a lifestyle brand rather than a pure beauty channel, using relationship psychology, couple goals, and marriage advice content to keep her predominantly female, 18-to-34 audience engaged beyond makeup tutorials. This strategy widens her content calendar and gives her multiple content pillars that can attract different brand verticals beyond cosmetics.
Thatglamgirl__ has grown to over 5 million subscribers on YouTube, placing her firmly in the Mega creator tier in Indian beauty and lifestyle. YouTube is her primary platform by a significant margin, and creators at this scale are considered major figures in the Indian beauty content space.
Thatglamgirl__'s audience is overwhelmingly female and skews toward the 18-to-34 age range, which aligns closely with her mix of beauty, fashion, skincare, and relationship content. The majority of her viewers are based in India, with additional clusters in the United States, United Kingdom, and Canada — a typical pattern for large Indian lifestyle creators who also reach the global Indian diaspora.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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