United States
Sonny Hurrell, who operates under the handle Thatdudecancook, built his multi-platform following on a clear premise: rather than walking viewers through individual recipes, he teaches transferable technique developed over two decades of professional kitchen experience.
Total Followers +0.1%
7.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.5M followers · 34% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $7.3K–$17K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -146 -0.0% | +0 +0.0% | -146 |
| Last 30 days | +10K +0.4% | +0 +0.0% | +0 +0.0% | +10K |
| Last 90 days | +20K +0.8% | -680 -0.1% | +0 +0.0% | +19K |
| Last 365 days | +20K +0.8% | -680 -0.1% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| LMNT Ventures Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Trade Coffee Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Made In Cookware Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Zocdoc Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Wildgrain Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
Sonny Hurrell, who operates under the handle Thatdudecancook, built his multi-platform following on a clear premise: rather than walking viewers through individual recipes, he teaches transferable technique developed over two decades of professional kitchen experience. That pedagogical angle — backed by genuine culinary credentials rather than home-cook enthusiasm — gives him a distinct position in a crowded food content space. His delivery blends rigorous instruction with dry, competitive humor, evident in posts that directly challenge rival creators' restaurants or methodically break down fundamentals like garlic preparation. The community he calls "the Sous Chefs" reflects the aspirational framing he has constructed around the channel.
His audience skews heavily male and young-adult — a demographic that food and lifestyle brands find difficult to reach authentically. That specificity shapes his sponsor mix in telling ways: Made In Cookware signals premium kitchen gear, LMNT and Wildgrain point to the health-conscious home cook, and Trade Coffee fits his broader culinary lifestyle positioning. His TikTok base is his largest platform and drives engagement well above category norms, suggesting short-form content continues to accelerate discovery for the channel. With a consistent upload cadence and an audience that treats cooking as a skill worth developing rather than a casual hobby, Hurrell is a natural long-term partner for brands targeting millennial and Gen Z men in the culinary and food-adjacent space.
Thatdudecancook reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. Demonstrated partners include LMNT Ventures and Trade Coffee. Engagement on YouTube runs around 5.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Thatdudecancook offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thatdudecancook's tier (Mega, 7.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Thatdudecancook's real name is Sonny Hurrell. He uses the handle @thatdudecancook across YouTube, TikTok, and Instagram but introduces himself as Sonny in his channel bio and throughout his videos.
Thatdudecancook posted a video where he visited Joshua Weissman's restaurant and then went home to recreate and improve on the dishes himself. It's a strong example of his willingness to put his professional credentials on the line — he has over 20 years of worldwide chef experience and regularly tests that against other food creators' work.
Sonny's philosophy is that most cooking channels just walk you through steps without explaining the 'why' behind each technique. Drawing on his two decades in professional kitchens, he focuses on transferable principles — heat management, seasoning logic, knife skills — so viewers can apply them to any dish, not only the one on screen.
Made In Cookware is one of Thatdudecancook's named YouTube sponsors. Made In is a direct-to-consumer brand known for restaurant-grade pots, pans, and knives, which pairs naturally with Sonny's professional chef background and his audience of serious home cooks.
"Sous Chefs" is the name Sonny Hurrell uses for his subscriber and follower community — a nod to the professional kitchen role that works just below the head chef. He uses it across his TikTok and Instagram bios to invite people in, giving the fanbase a culinary identity that fits the whole brand.
Sonny Hurrell describes himself as having over 20 years of worldwide professional cooking experience. That backstory sets him apart from most self-taught food creators — he cooked professionally across multiple countries before building his YouTube and TikTok presence.
LMNT is an electrolyte drink mix formulated to replace sodium, potassium, and magnesium without added sugar. Thatdudecancook features it as a YouTube sponsor, which fits his audience — predominantly young men in the 18–34 range who care about both performance nutrition and what goes into their food.
Yes — Trade Coffee is one of his YouTube sponsors. Trade is a subscription service that sources beans from independent roasters across the US and matches customers to roasts based on taste preferences. It lines up well with a cooking-focused audience that already cares about quality ingredients.
Wildgrain is a subscription box specializing in slow-fermented breads, pastas, and pastries — shipped frozen and ready to bake at home. The partnership makes sense for Thatdudecancook's channel because his content regularly covers pasta and technique-driven cooking, attracting the kind of viewers willing to invest in premium pantry staples.
By follower count, TikTok is Thatdudecancook's largest single platform, sitting above 4 million followers, while his YouTube channel has crossed 2.5 million subscribers. YouTube carries his longer technique-focused videos, while TikTok is home to his short-form clips — and his TikTok engagement consistently runs above the category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@thatdudecancook · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.