Thatcherjoe is a creator with a presence on YouTube (7,200,000 followers), Instagram (6,525,939 followers), TikTok (1,200,000 followers), based in —.
Total Followers -0.1%
14.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
7.2M followers · 48% of audience
Engagement
9.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $78K–$183K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -10080 -0.1% | +0 +0.0% | +0 +0.0% | -10080 |
| Last 30 days | -10080 -0.1% | -5873 -0.1% | +0 +0.0% | -15953 |
| Last 90 days | -19440 -0.3% | -206220 -3.2% | +0 +0.0% | -225660 |
| Last 365 days | -19440 -0.3% | -206220 -3.2% | +0 +0.0% | -225660 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| MVE Management Talent management / business venture | Co-founder | 2020–present | — | |
| Final Straw Productions Production company / business venture | Founder / owned brand | Long-term | — | |
| Hodder Children's Books Publishing — Username graphic novel series | Sponsored content | YouTube | 2015–2017 | — |
Thatcherjoe is a creator with a presence on YouTube (7,200,000 followers), Instagram (6,525,939 followers), TikTok (1,200,000 followers), based in —. Their content sits in the comedy & vlogging space. Their YouTube bio reads: "Hello. welcome to my channel. I like to entertain, be that through impressions, pranks, art, collaborating with friends & testing out formats. I hope you enjoy the channel :) Brand enquiries - joesugg@mvetalent.com". The full audience and engagement breakdown is below.
Thatcherjoe reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Talent management / business venture, Production company / business venture, Publishing — Username graphic novel series, a clear signal of fit for brands in those categories. Demonstrated partners include MVE Management and Final Straw Productions. Engagement on YouTube runs around 9.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Talent management / business venture and related categories, Thatcherjoe offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Thatcherjoe's tier (Mega, 14.9M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Thatcherjoe's real name is Joe Sugg. He adopted the handle when he launched his YouTube channel and it stuck, though he uses his real name across his Instagram and business ventures. Today he is widely recognised under both names.
Yes, Joe Sugg is the younger brother of Zoe Sugg, better known online as Zoella. Zoella was one of the most influential British lifestyle and beauty YouTubers of the 2010s, and the two siblings frequently appeared in each other's videos during the peak of the British YouTube era.
Joe Sugg and Dianne Buswell met when they were paired as celebrity and professional dancer on BBC's Strictly Come Dancing in 2018. Although they didn't win the competition, their partnership turned into a real-life relationship and they have been together ever since.
Yes, Joe Sugg and Dianne Buswell have a son together. Joe's recent Instagram posts reference taking their little boy to a baby cinema screening and other family milestones, reflecting a clear shift in his content toward fatherhood and domestic life.
Joe Sugg passed out during his time on Celebrity Bake Off, which he later addressed directly in a YouTube video. The incident became a notable talking point among fans and briefly brought him wider attention outside his usual audience.
Final Straw Productions is a production company founded by Joe Sugg, which he lists in his Instagram bio. It signals his move beyond being purely a front-facing creator into developing and producing creative projects, giving him more control over longer-form or brand-led content.
Yes, Joe Sugg co-founded MVE Management, a talent management agency he references in his Instagram bio. All brand enquiries for Joe himself also route through the company, suggesting he is actively involved in running it alongside his own creator work.
As of mid-2026 Thatcherjoe's last YouTube upload was close to a year ago, a stark contrast to his earlier posting rhythm. He appears to have shifted his day-to-day presence to Instagram, where he posts regularly about family life, fatherhood, and personal updates, suggesting a deliberate step back from the platform rather than a permanent exit.
Joe Sugg built his following through pranks, impressions, challenges, DIY projects, and collaborations with fellow British creators. His self-deprecating humour and willingness to try absurd formats made him a central figure in the British YouTube scene that dominated the early-to-mid 2010s.
Joe Sugg is from England, with family roots in Lacock, Wiltshire. He is part of the generation of British creators who turned YouTube into a viable career during the 2010s, and well over half of his combined audience across platforms is still based in the United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@thatcherjoe · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.