India
Kritika Khurana is a Delhi-based fashion and lifestyle creator who built her following under the handle That Boho Girl, a name that reflects the relaxed, eclectic aesthetic central to her personal style.
Total Followers -0.3%
2.7M
Across Instagram, YouTube
Primary Platform
1.8M followers · 68% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $22K–$51K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -3123 -0.2% | +1K +0.1% | +0 +0.0% | -2097 |
| Last 30 days | -7349 -0.4% | +0 +0.0% | +0 +0.0% | -7349 |
| Last 90 days | -31234 -1.7% | +0 +0.0% | +0 +0.0% | -31234 |
| Last 365 days | -31234 -1.7% | +0 +0.0% | +0 +0.0% | -31234 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kritika Khurana is a Delhi-based fashion and lifestyle creator who built her following under the handle That Boho Girl, a name that reflects the relaxed, eclectic aesthetic central to her personal style. A fashion design graduate, she began as a blogger before expanding across Instagram and YouTube, where she covers outfit styling, haircare tutorials, travel diaries, and everyday lifestyle content. Her recognition in the Times 40 Under 40 list marked a broader acknowledgment of her influence beyond follower counts, and she has since extended her presence into audio with the co-hosted podcast What Is Up Sister.
Her audience skews heavily female and is concentrated in the 18–34 age bracket, with the large majority based in India and a meaningful diaspora reach across the US and UK. Brand partnerships with Nykaa and its beauty verticals are a recurring thread, positioning her firmly within India's premium beauty retail ecosystem, while collaborations with L'Oréal and Tony Moly India reinforce her dual footing in fashion and skincare. Relatable content angles — like styling for pear-shaped bodies and nourishing wellness routines — suggest an audience-first approach that tends to drive engagement above category norms. As Indian creator commerce matures, her multi-platform footprint and podcast ambitions place her well for sustained brand relevance.
thatbohogirl reaches an audience concentrated in India primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in fashion and related categories, thatbohogirl offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @thatbohogirl's tier (Macro, 2.7M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The creator behind @thatbohogirl is Kritika Khurana. She uses her real name on her YouTube channel, where it appears as 'Kritika Khurana,' while her Instagram handle leans into the boho aesthetic she built her brand around.
@whatisupsister is a podcast that Kritika Khurana co-hosts, listed directly in her Instagram bio. It extends her content beyond fashion and beauty into conversational, lifestyle-oriented discussions — a common move for macro creators looking to deepen audience connection.
Yes — Kritika won the PinkVilla Mega Fashion Creator of the Year award, which she announced on her Instagram. PinkVilla is one of India's most prominent entertainment and lifestyle media platforms, making the recognition a significant industry milestone for her.
Yes, Kritika Khurana is featured on the Times 40 Under 40 list, which she highlights in her Instagram bio. The listing places her among India's most influential young achievers, reflecting the reach she has built in the fashion and lifestyle creator space.
Yes — Kritika completed a graduation in Fashion Designing, which she mentions in her YouTube channel description. This formal background informs the way she approaches outfit styling, DIY content, and trend commentary rather than coming to fashion purely as an enthusiast.
Kritika has partnered with several recognized beauty and skincare brands, including Nykaa (featuring in Nykaa Hot Pink Sale and Nykaa Beauty campaigns), L'Oréal (promoting the Absolut Repair Molecular Mask), and Tony Moly India. Her hashtag use and post captions confirm these as paid collaborations.
#thatbohogirltravels is Kritika's dedicated travel content series, identifiable as a recurring hashtag across her posts. Her trips to Turkey and Istanbul are among the destinations she has covered, blending travel vlogging with her signature fashion and lifestyle angle.
Yes — Kritika actively creates body-specific styling content, including posts focused on finding jeans for pear-shaped body types, where she offers direct product recommendations via DM. This kind of practical, body-inclusive styling content is a recurring part of her approach to fashion.
Kritika Khurana is based in Delhi, India, which she mentions in her Instagram bio. The vast majority of her audience is also India-based, making her one of the prominent Delhi-rooted fashion creators in the Indian macro-influencer tier.
Yes — Kritika runs an active YouTube channel under her real name, Kritika Khurana, alongside her Instagram presence. Her YouTube content includes outfit videos, hairstyle tutorials, DIYs, and travel vlogs, giving her audience a longer-form complement to her Instagram posts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thatbohogirl · Instagram
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