United States
That Little Puff is a US-based pet entertainment channel built around Puff, a cat whose kitchen antics and apparent cooking participation became a lockdown-era viral phenomenon.
Total Followers +0.1%
73.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
38.6M followers · 53% of audience
Engagement
1.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $31K–$72K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -3359 -0.1% | +0 +0.0% | -3359 |
| Last 30 days | +100K +0.3% | -12919 -0.5% | +0 +0.0% | +87K |
| Last 90 days | +807K +2.1% | +19K +0.7% | +0 +0.0% | +826K |
| Last 365 days | +807K +2.1% | +19K +0.7% | +0 +0.0% | +826K |
Daily follower snapshots from CreatorDB's longitudinal index.
That Little Puff is a US-based pet entertainment channel built around Puff, a cat whose kitchen antics and apparent cooking participation became a lockdown-era viral phenomenon. When the 2020 pandemic shutdowns began, Puff's family started filming what quickly became a signature format: the cat seemingly involved in food preparation, recipe experiments, and household hacks. The channel's charm lies in the anthropomorphized framing — Puff is presented less as a passive subject and more as an active participant, giving the content a sketch-comedy quality that sits comfortably alongside cooking and life-hack categories. That blend proved unusually scalable, driving tens of millions of subscribers across YouTube and TikTok simultaneously.
The audience skews male and younger-adult, concentrated heavily in English-speaking markets, with particularly strong TikTok engagement relative to the channel's scale — a signal that short-form content continues to drive discovery for new viewers. Hashtag campaigns like #puffmademebuy and #tlpmembership suggest an active community layer and some commerce-adjacent momentum, while a recent Google Gemini integration indicates the channel is attracting major tech advertisers willing to invest at the high end of the rate spectrum. With food-hack and life-hack content remaining perennially searchable, and the pet-entertainment niche consistently outperforming on emotional retention, That Little Puff is well-positioned to attract CPG, food, and technology brand partnerships as the channel matures beyond its viral origins.
That Little Puff reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a pets creator they map naturally to brands targeting that space. Demonstrated partners include googlegemini. Engagement on YouTube runs around 1.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at That Little Puff's tier (Mega, 73.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Puff is a domestic cat — the furry star of the That Little Puff channel, where his family films his cooking adventures, life hacks, and seasonal specials. The channel's official bio refers to Puff with the pronoun 'his,' and the #catsofyoutube hashtag appears consistently across his posts.
That Little Puff rose to fame through cooking videos that Puff's family began filming during the 2020 COVID lockdown as a way to spend time together at home. Those early kitchen clips went viral and turned Puff into one of the most-followed pet creators in the world across YouTube, TikTok, and Instagram.
Cooking is Puff's signature format and the content that built his original fanbase during the 2020 lockdown. The channel has since expanded into life hacks, experiments, and seasonal specials like #halloweenwithtlp, but cooking remains a defining pillar of the That Little Puff brand.
The hashtag #savethatlittlepuff became a rallying point for Puff's community during a difficult period, with fans flooding social media to show their support. It stands as one of the most recognizable moments in the channel's history and reflects just how emotionally invested Puff's audience is in him.
#puffmademebuy is a fan-used hashtag for when viewers purchase a product after seeing it featured in a That Little Puff video — modeled on the viral #TikTokMadeMeBuyIt format. It signals how strong Puff's purchasing influence is with his audience, which is a key reason brands actively seek out sponsorships with the channel.
Yes — the hashtag #tlpmembership points to an official fan membership offering, most likely through YouTube's membership feature, giving subscribers access to exclusive perks and closer community access. It is one of the ways the That Little Puff channel stays connected to its most dedicated fans beyond the free public content.
That Little Puff is a family-run channel — Puff's family began filming his kitchen adventures during the 2020 lockdown and has managed the brand across YouTube, TikTok, and Instagram ever since. Business inquiries are handled through contact@thatlittlepuff.com, the official contact address listed on all of Puff's platforms.
That Little Puff partnered with Google Gemini for sponsored content in 2026, with posts featuring the AI tool being used to dream up Puff's next adventures. It is one of the most prominent brand partnerships in the channel's history and reflects the advertiser appeal that comes with a Mega-tier creator audience.
That Little Puff's content journey began during the 2020 COVID lockdown, when Puff's family started filming his kitchen adventures as a shared activity at home. What started as lighthearted family fun caught viral momentum quickly, eventually growing into one of the largest pet creator brands on the internet.
That Little Puff's combined following sits at over 70 million across YouTube, TikTok, and Instagram, placing the channel firmly in the Mega creator tier. YouTube is the largest single platform by audience size, with TikTok running close behind and Instagram serving a highly engaged supplementary fanbase.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thatlittlepuff · YouTube
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