Thaismartan

Thaismartan's bio describes her as a MIT AI for Business Specialist, meaning she completed a certified program from MIT focused on applying artificial intelligence in business contexts. This credential is central to her positioning as a trusted educator for entrepreneurs rather than a general tech commentator.

Thaismartan consistently uses the hashtag #chatgptpartner across her content, which signals an official creator partnership with OpenAI's ChatGPT. This makes her one of the prominent Portuguese-language voices endorsed to teach ChatGPT tools specifically to business owners.

Her content is aimed squarely at business owners and entrepreneurs who want to implement AI tools inside their companies — not at general audiences or hobbyist tech learners. This narrow focus, backed by her MIT credential, is what sets her apart from broader AI influencers in the Portuguese-speaking space.

According to her own bio, Thaismartan offers courses, lectures, corporate training sessions, and one-on-one mentoring for business owners looking to adopt AI. Her Instagram content acts as a top-of-funnel entry point, with paid programs available for those who want deeper guidance.

Thaismartan is linked to the Hotmart ecosystem — Brazil's leading digital education marketplace — as evidenced by her repeated use of the #hotmartfire hashtag. Hotmart is the primary platform through which many Portuguese-speaking creators distribute paid courses and digital products to their audiences.

#protejagolpes translates from Portuguese as 'protect against scams,' and its appearance in Thaismartan's content suggests she produces posts warning her audience about digital and AI-related fraud. This is especially relevant for her target audience of business owners, who are frequent targets of tech scams impersonating legitimate AI tools.

Thaismartan regularly tags #metaai alongside her other AI content, indicating she covers Meta's AI tools and likely participates in Meta's creator or partner programs. Her approach spans multiple AI platforms rather than locking into a single ecosystem, which broadens her practical value for business audiences.

All of Thaismartan's content is produced in Portuguese, targeting an audience concentrated in Brazil and Portugal, which together account for more than 80% of her followers. This makes her one of the most-followed educators in the Portuguese-language AI-for-business niche.

Thaismartan has grown to over half a million followers on Instagram, placing her in the Mid-tier creator category. Notably, her engagement rate runs at nearly three times the typical benchmark for her content category, signaling an unusually active and invested community.

The largest share of Thaismartan's audience falls in the 18–34 age bracket, with her reach split almost evenly between women and men — which is rare in the AI and tech content space. Her following is concentrated in Brazil and Portugal, reflecting a Portuguese-language creator serving a business-minded, digitally engaged demographic.