United States
Telemundo is the Spanish-language broadcast television network owned by NBCUniversal, headquartered in Hialeah, Florida, and one of the two dominant forces in U.S.
Total Followers +0.3%
40.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
16.9M followers · 42% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $148K–$326K / IG post
The network unveiled its next-season slate headlined by the return of Kate del Castillo as Teresa Mendoza and a tenth season of its flagship narco-drama. It also announced 'La Vida Ideal,' marking Telemundo's first foray into original film production.
As part of its 2026–27 upfront announcements, NBCUniversal Telemundo Enterprises renewed its multimedia rights agreement to remain the exclusive Spanish-language home of the U.S. Men's and Women's National Teams through the next two World Cup cycles.
Gray Media, Telemundo's largest affiliate group, extended its partnership and added stations in Dayton, Chattanooga, and Lafayette, bringing its reach to over 1.6 million Hispanic TV households nationwide.
The Comcast NBCUniversal-backed campaign traveled to eight U.S. cities offering youth sports programming and mentorship, tied to Telemundo's long-running 'El Poder En Ti' community outreach platform.
Forbes profiled Telemundo Studios' year-end strategy: Javier Pons was promoted to Chief Content Officer, a co-production agreement with Brazil's Globo was signed for international premium scripted content, and the studio began testing vertical micro-dramas of roughly one minute per episode to capture younger audiences.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +6K +0.0% | +88K +1.1% | +94K |
| Last 30 days | +0 +0.0% | +24K +0.2% | +95K +1.1% | +119K |
| Last 90 days | +101K +0.6% | +119K +0.8% | +420K +5.0% | +640K |
| Last 365 days | +101K +0.6% | +119K +0.8% | +420K +5.0% | +640K |
Daily follower snapshots from CreatorDB's longitudinal index.
Telemundo is the Spanish-language broadcast television network owned by NBCUniversal, headquartered in Hialeah, Florida, and one of the two dominant forces in U.S. Hispanic media alongside Univision. Its YouTube channel functions as a content hub for the network's scripted dramas, reality competition series, and clip-driven programming, with flagship titles like the narco-drama El Señor de los Cielos and the cooking competition Top Chef VIP driving the bulk of social engagement. The channel's audience skews notably male and concentrates in the 18–34 bracket, with Mexico accounting for the largest share of viewers — a signal that Telemundo's content travels well beyond the U.S. Hispanic market and commands genuine pan-Latin American reach.
Telemundo's cross-platform social presence is managed with a self-aware, fan-native voice — the Instagram and TikTok bios openly joke about watching El Señor de los Cielos rather than writing a formal description, which reflects a deliberate shift toward community-style engagement rather than broadcast-era broadcasting. TikTok shows the strongest momentum in audience growth, suggesting the network is successfully converting younger, mobile-first viewers. With premium rate-card positioning across Instagram Reels and story placements, Telemundo's digital channels are increasingly attractive to brands seeking reach into bilingual and Spanish-dominant U.S. consumers, a demographic whose purchasing power and media consumption continue to draw category-wide advertiser attention.
Telemundo reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Telemundo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Telemundo's tier (Mega, 40.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
El Señor de los Cielos is Telemundo's landmark narco-drama following Aurelio Casillas, a fictional drug lord loosely inspired by real Mexican cartel history, with Rafael Amaya in the lead role. The series became one of the most-watched Spanish-language shows in US television history and is so central to Telemundo's identity that it appears word-for-word in the network's own Instagram and TikTok bios.
ESDLCX is the shorthand hashtag Telemundo uses across all its social platforms for El Señor de los Cielos, their flagship narco-drama series. It appears on clips, dramatic scene recaps, and fan-reaction content whenever a new episode drops or a major plot moment goes viral.
Top Chef VIP is Telemundo's celebrity cooking competition, adapted from the internationally recognized Top Chef format but featuring famous Latino personalities as contestants. The show has grown into one of the network's most consistent reality franchises, running multiple seasons with new episodes airing Monday through Friday evenings and Sundays.
Based on Telemundo's own social media activity, Top Chef VIP has run for at least five seasons, with content tagged under both earlier and later season hashtags appearing on their channels. The show's multi-season run makes it one of Telemundo's most durable unscripted hits alongside reality competition series like Los 50.
Los 50 is a Telemundo reality competition series that regularly trends on social media under the hashtag #los50, featuring a large pool of contestants eliminated over the course of the season. It has become one of the network's major unscripted franchises, sitting alongside Top Chef VIP as a cornerstone of their reality programming slate.
Secretos de Sangre is a Telemundo drama series that has built a dedicated following on social media under the hashtag #secretosdesangre. It fits the network's signature style of high-stakes, emotionally driven storytelling — think family betrayal, hidden identities, and telenovela-level tension aimed at Spanish-speaking audiences.
Yes — Telemundo's official YouTube channel uploads complete episodes of its most popular series and reality shows, along with behind-the-scenes content, trailers, and super recaps. With well over 16 million subscribers, it is one of the largest Spanish-language broadcast channels on the entire platform.
Telemundo is owned by NBCUniversal, itself a subsidiary of Comcast, one of the largest media companies in the world. NBCUniversal acquired the network in 2002, and Telemundo has since grown into the second-largest Spanish-language broadcast network in the United States, competing directly with Univision.
While Telemundo is a US-based Spanish-language broadcast network, its largest digital audience segment actually comes from Mexico, with the United States close behind, followed by audiences in Argentina, Colombia, and Spain. This cross-border reach is driven largely by their YouTube channel, where full episodes are freely available to anyone worldwide.
Telemundo uploads full episodes of their original dramas and telenovelas, reality competition content from shows like Top Chef VIP and Los 50, exclusive behind-the-scenes footage, cast interviews, and short-form clips built around dramatic moments from series like El Señor de los Cielos. Their YouTube strategy essentially makes the channel a free on-demand hub for their entire Spanish-language programming library.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@telemundo · YouTube
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