United States
Tee Higgins is a wide receiver for the Cincinnati Bengals who has built a social presence around an authentic off-season window into NFL life — vlogs, lifestyle moments, music, and faith-grounded personal messaging.
Total Followers +0.9%
1.2M
Across Instagram, TikTok
Primary Platform
YouTube
726K followers · 58% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $11K–$25K / IG post
Higgins caught 11 passes for 157 yards before leaving late in Cincinnati's 22-17 loss to Jacksonville. Coach Zac Taylor said he is day-to-day and not ruled out for Week 5.
The fine was recorded by the league following Cincinnati's Week 2 matchup against the Texans.
Higgins was named to the 2026 Pro Bowl Games after catching 59 passes for 846 yards and a career-high 11 TDs in 15 games during the 2025 season.
Higgins passed on a fully-guaranteed $26.16M franchise tag to lock in a long-term deal, ending months of contract uncertainty.
Peers ranked him 77th entering the 2025 season, reflecting one of his strongest statistical campaigns with Cincinnati.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +412 +0.1% | +0 +0.0% | +412 |
| Last 30 days | +8K +1.1% | +3K +0.5% | +0 +0.0% | +11K |
| Last 90 days | +15K +2.0% | +8K +1.5% | +0 +0.0% | +22K |
| Last 365 days | +15K +2.0% | +8K +1.5% | +0 +0.0% | +22K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Bounty Consumer goods / household | Sponsored content | TikTok | 2024–2025 | — |
| Express Fashion / apparel | Brand ambassador | TikTok | 2024–2025 | — |
| Bvlgari Luxury / jewelry | Sponsored content | TikTok | 2024–2025 | — |
| Degree Personal care / grooming | Sponsored content | TikTok | 2024–2025 | — |
Tee Higgins is a wide receiver for the Cincinnati Bengals who has built a social presence around an authentic off-season window into NFL life — vlogs, lifestyle moments, music, and faith-grounded personal messaging. Drafted out of Clemson in 2020, he established himself as one of Cincinnati's primary offensive weapons alongside Ja'Marr Chase, and that on-field profile translates directly into his content's appeal. His vlog-forward approach gives fans a personality-driven look behind the jersey rather than a highlight reel, which helps explain engagement rates that run well above the category median on both Instagram and TikTok.
His audience skews heavily female and centers on the 25–34 demographic — a commercially attractive cohort that has drawn brands well outside the traditional sports-sponsor playbook. Partnerships with Express, Bvlgari, and Bounty reflect a positioning that bridges athletic credibility with fashion and lifestyle aspiration, a mix more typically associated with crossover entertainers than NFL players. With a macro following spread across Instagram and TikTok and consistently strong engagement on each, Higgins is well-placed to deepen his commercial footprint as a lifestyle figure whose appeal extends meaningfully beyond the football calendar.
Teehiggins reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Consumer goods / household, Fashion / apparel, Luxury / jewelry, a clear signal of fit for brands in those categories. Demonstrated partners include Bounty and Express. Engagement on YouTube runs around 5.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Consumer goods / household and related categories, Teehiggins offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Teehiggins's tier (Macro, 1.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
His social channels continued posting Bengals content through the most recent data compiled here, suggesting he remains with the franchise. The Bengals placed the franchise tag on him in 2024, which triggered a prolonged contract standoff, but he ultimately stayed in Cincinnati.
Tee Higgins played college football at Clemson University, where he developed into one of the premier wide receiver prospects in the country. The Cincinnati Bengals then selected him in the second round of the 2020 NFL Draft, and he quickly became a cornerstone of their offense.
Yes, he has a confirmed partnership with Bulgari — the Italian luxury jewelry and accessories house — tagging his promotional posts with #bvlgaripartner. The deal places him among a very small group of NFL players with major European luxury brand affiliations.
Tee Higgins is a named partner of Express, the American fashion retailer, promoting their collections with the hashtags #dresstoexpress and #expresspartner. The collaboration fits his off-field image as one of the more style-conscious players in the NFL.
Yes, Pro Bowl content appears across his social platforms, confirming he has earned the honor during his NFL career. He is regularly cited as one of the top wide receivers in the AFC based on his production with the Bengals.
Yes, he holds an active brand partnership with Shake Shack, promoted under the hashtag #shakeshackpartner on his posts. It rounds out a diverse sponsorship portfolio that also includes luxury names like Bulgari and fashion brand Express.
Around 72 percent of his combined social media audience is female — an unusually high ratio for a professional football player. His lifestyle content, fashion collaborations, and personal vlogs appear to pull in a much broader audience than his on-field highlights alone.
Yes, he actively uploads vlogs to YouTube, with his TikTok and Instagram captions regularly telling fans that a new video just dropped and to go check it out. The vlogs offer a more personal, behind-the-scenes look at his life both during the NFL season and in the offseason.
The Cincinnati Bengals applied the franchise tag to Tee Higgins in 2024, blocking him from hitting free agency and sparking months of trade rumors. It was one of the most-discussed contract situations in that entire NFL offseason cycle.
Yes, Tee Higgins was on the Cincinnati Bengals roster for Super Bowl LVI in February 2022, when the team made a surprise run to the championship game. The Bengals fell to the Los Angeles Rams in a close contest, but that postseason put Higgins on the national radar in a major way.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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