United States
Techradar is a creator with a presence on YouTube (462,000 followers), Instagram (143,155 followers), TikTok (314,100 followers), based in United States.
Total Followers +2.3%
919K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
462K followers · 50% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.9K–$7.2K / IG post
For the first time, TechRadar opened its annual tech awards to 100% reader voting across nearly 100 categories — from phones to drones. Winners are set to be announced during TechRadar Awards Week starting October 19, 2026.
TechRadar deployed multiple editors to Las Vegas for CES 2026, running a live blog and video coverage spanning smartphones, AI, humanoid robots, and more — cross-publishing across its YouTube, TikTok, and WhatsApp channels.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +157 +0.1% | +11K +3.4% | +11K |
| Last 30 days | +5K +1.1% | +859 +0.6% | +15K +4.9% | +21K |
| Last 90 days | +7K +1.5% | +1K +1.0% | +31K +9.8% | +39K |
| Last 365 days | +7K +1.5% | +1K +1.0% | +31K +9.8% | +39K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| T-Mobile Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
Techradar is a creator with a presence on YouTube (462,000 followers), Instagram (143,155 followers), TikTok (314,100 followers), based in United States. Their content sits in the tech reviews space. Their YouTube bio reads: "The latest technology news and reviews, covering phones, computing, home entertainment systems, gadgets, cameras, video games and more.". The full audience and engagement breakdown is below.
Techradar reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include T-Mobile and NordVPN. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in tech and related categories, Techradar offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Techradar's tier (Mid, 919K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The iPhone Duo is an Apple product that TechRadar covered as a significant milestone for the iPhone lineup. TechRadar published a feature examining what Apple plans to build next following the Duo, framing it around the arrival of new CEO John Ternus and the company's broader product roadmap.
TechRadar reported on John Ternus stepping into the Apple CEO role, including an inside look at his first week leading the company. Their coverage focused on Ternus's vision for Apple's direction in the era after the iPhone Duo, making it one of their most high-profile Apple news features.
TechRadar covered a major announcement from Mark Zuckerberg in which he personally described a new technology as a breakthrough, including news of its next-generation follow-up. The story was part of TechRadar's ongoing AI and emerging tech news coverage, where they regularly track big announcements from Meta.
TechRadar describes their TikTok content as 'chaotic unboxing videos,' making it a faster-paced and more personality-driven counterpart to their in-depth YouTube reviews. TikTok has become one of TechRadar's fastest-growing platforms, with their unboxing and quick-reaction format connecting well with a younger tech audience.
NordVPN has partnered with TechRadar for sponsored content on their YouTube channel. It's a natural fit for a tech media outlet, given that TechRadar's audience skews heavily toward privacy-conscious, tech-savvy viewers interested in tools like VPNs.
Google Pixel phones — including the Pixel 6 and Pixel 6a — rank among TechRadar's most-covered smartphone lines, appearing prominently in their top hashtags across social platforms. Their Pixel coverage typically includes hands-on reviews, camera comparisons, and software breakdowns.
Samsung's Galaxy Z Flip line is a recurring topic for TechRadar, with the Galaxy Z Flip 5 featured prominently across their social content. They cover foldable phones as part of their broader smartphone and cutting-edge hardware beat, spanning YouTube reviews and short-form social content.
T-Mobile has collaborated with TechRaddar on sponsored content for their YouTube channel. As a major US carrier, T-Mobile is a natural sponsor match for a tech outlet whose audience is heavily US-based and focused on smartphones and mobile technology.
TechRadar's YouTube channel has grown to approaching half a million subscribers, placing them in the mid-tier range for dedicated tech media channels. Their catalog spans smartphone reviews, camera tests, laptop comparisons, AI news, and drone coverage.
AI is one of TechRadar's active YouTube coverage categories, and they regularly report on major announcements from companies like Meta, Apple, and Google. Their recent feature on Zuckerberg's AI breakthrough is a clear example of how they connect big-picture tech news to consumer-relevant products and implications.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@techradar · YouTube
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