United States
TechCrunch is a foundational name in technology journalism, founded by Michael Arrington in 2005 and acquired by AOL in 2010 before moving through Verizon Media into the Yahoo portfolio.
Total Followers +0.0%
2.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
675K followers · 27% of audience
Engagement
1.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $21K–$49K / IG post
The flagship annual conference is scheduled for October 13–15, 2026 in San Francisco, featuring major AI and startup speakers across six industry stages.
Sifted reported TechCrunch had shuttered its European operations following the Yahoo sale; TechCrunch Chairman and Publisher Michael Reinstein publicly denied the claim.
After years under Yahoo/Verizon/Apollo ownership, TechCrunch was sold to Regent LP, marking a significant change in ownership for the storied tech media brand.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +696 +0.0% | +0 +0.0% | +696 |
| Last 90 days | +4K +0.6% | +1K +0.1% | +98 +0.2% | +5K |
| Last 365 days | +4K +0.6% | +1K +0.1% | +98 +0.2% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Apple Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Blueland Sponsorship | Sponsored content | YouTube | Sep 2024 | — |
TechCrunch is a foundational name in technology journalism, founded by Michael Arrington in 2005 and acquired by AOL in 2010 before moving through Verizon Media into the Yahoo portfolio. Originally a Silicon Valley startup blog, it grew into a full editorial operation and event franchise anchored by its annual Disrupt conference, which functions as both a startup competition platform and a focal moment for the venture capital community. On social platforms, TechCrunch translates its editorial DNA into product reviews, hardware spotlights, AI developments, and founder interviews — content areas reflected in its YouTube classifications spanning smartphones, cameras, and emerging technology.
The audience skews heavily male and concentrates in the 25–44 professional bracket, reflecting an entrepreneurial and technically engaged readership rather than a casual consumer base. Alongside a dominant US following, meaningful portions from India and the UK underscore the brand's global reach within the English-language tech ecosystem. Sponsor appearances from Apple point to strong premium hardware alignment, while the occasional sustainability brand suggests audience breadth beyond core tech verticals. As AI and startup coverage intensifies across the media landscape, TechCrunch's editorially grounded positioning around founders and emerging products keeps it well-suited for technology and B2B brands targeting early adopters and professional decision-makers.
Techcrunch reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include Apple and Blueland. Engagement on YouTube runs around 1.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in tech and related categories, Techcrunch offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Techcrunch's tier (Macro, 2.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
TechCrunch was founded by Michael Arrington in June 2005 as a blog covering Silicon Valley startups. It grew rapidly into one of the most influential tech media outlets in the world, known for breaking startup funding news and publishing early profiles of companies that later became household names.
TechCrunch is currently owned by Yahoo, after Verizon Media sold its media portfolio to Apollo Global Management in 2021 and the group relaunched under the Yahoo brand. Before that, TechCrunch was acquired by AOL back in 2010, making it one of the longer-running acquisitions in tech media history.
TechCrunch Disrupt is TechCrunch's flagship annual conference, centered on startup innovation and its signature Startup Battlefield competition where early-stage founders pitch live to panels of judges. Past Battlefield participants have gone on to become major names in tech, making it one of the most watched startup competitions in the industry.
TechCrunch+ — formerly called Extra Crunch — is TechCrunch's paid subscription tier offering deeper reporting, founder interviews, market analysis, and industry deep dives not included in free content. It's built for founders, investors, and operators who want more than just headlines.
Crunchbase began as TechCrunch's internal database for tracking startup funding and company data, but it was spun off as an independent company in 2015 and now operates entirely separately. The two share an audience interested in startup ecosystems, but Crunchbase is no longer owned by TechCrunch or Yahoo.
Yes — Apple partnered with TechCrunch for sponsored content on YouTube as recently as mid-2025, reflecting TechCrunch's standing as a premium placement for major consumer tech brands. The outlet has also worked with brands like Blueland, showing its audience reach extends beyond just enterprise and startup coverage.
TechCrunch actively encourages tips from founders, employees, and insiders — their TikTok bio explicitly calls out the tip submission email. The newsroom has broken major startup and venture capital stories sourced directly from community tips, making reader and insider submissions a real part of how they operate.
AI is one of TechCrunch's heaviest and fastest-growing coverage areas, spanning early-stage funding rounds, founder profiles, and product launches across the full AI stack. The #ai tag ranks among the most-used labels in their published content, and their YouTube channel is classified under science and technology with a specific focus on AI topics.
Yes — TechCrunch produces live on-the-ground coverage at major global conferences including MWC (Mobile World Congress) and SXSW, publishing hands-on hardware reviews, founder interviews, and video content from the floor. Both events appear consistently as recurring hashtags across their social content.
TryTech is a recurring content format TechCrunch uses across its social platforms to show hands-on testing and live demonstrations of new gadgets and tech products. It's designed as a quick, accessible review format for viewers who want real-world impressions rather than spec-sheet summaries.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@techcrunch · YouTube
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