United States
Techbyruchi is the content brand of Ruchi, a San Francisco-based data scientist and Technical Product Marketing professional at Amazon Web Services who built her following by translating real technical credibility into accessible career and AI guidance.
Total Followers -0.1%
187K
Across Instagram
Primary Platform
YouTube
187K followers · 100% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.7K–$9.3K / IG post
Ruchi joined a 12-week LinkedIn cohort focused on helping next-gen creators build their voice on the platform, where she plans to share insights on AI careers, products, and tools.
Ruchi joined NVIDIA's David Austin and Chris Deotte for a fireside chat at Google Cloud Next in Las Vegas, sharing competition strategies and her path as the youngest triple Kaggle Grandmaster.
Drawing on her role as a Product Marketing Manager at AWS, Ruchi launched a Substack to help students and early-career professionals cut through AI hype with actionable career insights.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 186,557 | -205 | 2.3% | 2.1 | 8 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -261 -0.1% | +0 +0.0% | +0 +0.0% | -261 |
| Last 30 days | -205 -0.1% | +0 +0.0% | +0 +0.0% | -205 |
| Last 90 days | -504 -0.3% | +0 +0.0% | +0 +0.0% | -504 |
| Last 365 days | -504 -0.3% | +0 +0.0% | +0 +0.0% | -504 |
Daily follower snapshots from CreatorDB's longitudinal index.
Techbyruchi is the content brand of Ruchi, a San Francisco-based data scientist and Technical Product Marketing professional at Amazon Web Services who built her following by translating real technical credibility into accessible career and AI guidance. Her most distinctive credential — achieving Kaggle Grandmaster status across three separate competition categories, reportedly making her the youngest person to do so — gives her content an authenticity that distinguishes her from more generalist tech commentators. Operating primarily on Instagram with a mid-tier but above-average-engagement following, she covers topics ranging from breaking into the tech industry to navigating AI tools and data science careers, framing professional development through the lens of someone actively working inside a major cloud platform company rather than looking in from the outside.
Techbyruchi reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Developer Tools / AI, a clear signal of fit for brands in those categories. Demonstrated partners include Replit. Engagement on YouTube runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Developer Tools / AI and related categories, Techbyruchi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Techbyruchi's tier (Mid, 187K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Kaggle is the world's largest competitive data science and machine learning platform, and Grandmaster is its highest achievable rank — earned by only a small fraction of its global user base. Reaching Grandmaster status in even one competition category is considered elite; techbyruchi has done it three times over. She is recognized as the youngest person to hold this triple distinction, which sets her apart from almost every other tech creator online.
Yes — her bio lists her current role as Technical Product Marketing at Amazon Web Services (AWS). She works in the tech industry full-time while simultaneously running her creator channel, which gives her career and AI advice a working-professional perspective that most purely online tech educators don't have.
Her handle 'techbyruchi' makes her first name clear — she goes by Ruchi. She keeps her personal branding tightly tied to the 'techbyruchi' identity across all her platforms rather than leading with a full legal name.
Techbyruchi is based in San Francisco, California, which she regularly references through the #sanfrancisco hashtag. Being embedded in the Bay Area places her directly inside the tech ecosystem she covers, giving her natural proximity to the industry events, companies, and culture she talks about.
Techbyruchi is a listed Replit partner — Replit is a browser-based coding and AI development platform widely used by students, beginners, and developers who want to build projects without complex setup. The partnership fits her broader mission of making tech careers accessible, since Replit is a common starting point for people learning to code or experiment with AI tools.
Her content blends both, but the career-guidance angle is central — her bio explicitly frames her work as 'guiding your next big move in tech,' and her top hashtags consistently include #career, #ai, and #motivation alongside pure tech tags. This positions her less as a how-to coding channel and more as a professional development resource for people trying to enter or advance in the AI and tech space.
Roughly seven in ten of her followers are women, which is strikingly high for a tech-focused creator in a field where most large channels draw male-majority audiences. Her positioning as a young woman who has achieved elite data science credentials while working at AWS appears to resonate strongly with women who are underrepresented in tech and looking for relatable role models, not just generic tutorials.
Her credentials are unusually verifiable — being a 3x Kaggle Grandmaster means she has competed and ranked at the top of real, judged data science challenges against a global field, not just studied from courses. On top of that, her day job in technical product marketing at AWS means her industry knowledge is current and practical rather than purely academic.
YouTube is her listed primary platform, but her largest measurable and engaged audience is currently concentrated on Instagram, where she has built a following approaching 200K. She posts short-form content there regularly, mixing career tips, AI commentary, and glimpses of her life as a working tech professional in San Francisco.
She sits in the Mid-tier range with a combined following approaching 200K across platforms. Her engagement rate runs meaningfully above the category median for tech creators, which is a stronger signal of genuine audience connection than follower count alone — especially in a competitive, high-expertise niche like AI and tech careers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@techbyruchi · YouTube
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