United States
Team Jesser is the collaborative YouTube channel of Jesse Riedel, a Los Angeles-based creator best known as a founding member of the 2HYPE content collective — a group of creators who built their followings through shared living arrangements and high-energy challenge videos.
Total Followers +21.9%
6.1M
Across YouTube, Instagram
Primary Platform
YouTube
5.8M followers · 96% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $3.9K–$9.1K / IG post
Jesse Riedel formally structured his business empire under a new parent company, JesserCo., with Zach Miller named holdco President and Eric Wise — former Global Basketball GM at Adidas — brought in to lead Bucketsquad's commercial operations.
Kentucky's TBT team La Familia announced Jesser as a team partner, citing his massive basketball audience to bring national attention to the tournament.
Variety reported the deal, noting Bucketsquad Apparel was on track to generate eight-figure direct-to-consumer revenue in 2025 and that Jesser planned to host a creator basketball event at VidCon in June 2025.
Continuing his role as a marquee NBA creator partner, Jesser appeared at the judge's table for the 2025 NBA Slam Dunk Contest, one of the league's marquee All-Star events.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +112K +1.9% | +0 +0.0% | +0 +0.0% | +112K |
| Last 30 days | +1.3M +22.9% | -104 -0.0% | +0 +0.0% | +1.3M |
| Last 90 days | +1.4M +23.7% | +678 +0.3% | +0 +0.0% | +1.4M |
| Last 365 days | +1.4M +23.7% | +678 +0.3% | +0 +0.0% | +1.4M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Dick's Sporting Goods Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| DraftKings Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Olipop Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Mint Mobile Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Cash App Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Bucketsquad Apparel / Merchandise | Founder / owned brand | YouTube | Long-term | — |
| NBA Infinite Mobile Gaming | Sponsored content | YouTube | 2024–2025 | — |
| Dunk City Dynasty Mobile Gaming | Sponsored content | YouTube | 2024–2025 | — |
Team Jesser is the collaborative YouTube channel of Jesse Riedel, a Los Angeles-based creator best known as a founding member of the 2HYPE content collective — a group of creators who built their followings through shared living arrangements and high-energy challenge videos. Jesse's individual presence grew out of NBA 2K gaming content before he pivoted toward sports-entertainment hybrids, and Team Jesser functions as the ensemble hub for that evolution. The channel's Bucketsquad brand — spanning apparel and a dedicated Instagram community — acts as the identity layer that ties the content together, giving the audience something to belong to beyond passive viewership.
The content mix leans heavily on spectacle-driven challenge formats — impossible shots, physics experiments, and object-versus-object tests — packaged in a short-to-mid-length style optimized for broad YouTube reach. The audience skews young and male-dominant, concentrated in the 18–34 bracket, with a strong domestic U.S. base and meaningful secondary reach in the UK, Canada, and the Philippines. Sponsorships from Dick's Sporting Goods, DraftKings, and Cash App reflect a brand profile that sits at the intersection of sports culture and young-adult lifestyle, while a deal with Olipop signals crossover appeal into the wellness-adjacent consumer space. With the channel posting consistently and registering notable subscriber growth, Team Jesser is well-positioned as a sports-entertainment property that bridges gaming nostalgia and real-court basketball culture for a generation-Z and elder-millennial audience.
Teamjesser reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Apparel / Merchandise, Mobile Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Dick's Sporting Goods and DraftKings. Engagement on YouTube runs around 1.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Teamjesser's tier (Mega, 6.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jesser's real name is James McFarland. He built his YouTube career under the alias Jesser and later launched the Teamjesser channel as a dedicated hub for group-format challenge content and his Bucketsquad brand.
Yes — Teamjesser is a separate YouTube channel from Jesser's main solo account. Jesser's own bio for the channel describes it as his new Team Jesser space, positioning it as a distinct home for Bucketsquad content and multi-person challenge videos rather than solo uploads.
Bucketsquad is Jesser's owned apparel and merchandise brand, sold at bucketsquad.com and promoted under the hashtag #BKTSQD. Rooted in basketball culture, it represents a major extension of his creator business beyond ad revenue, with its own dedicated Instagram account.
Yes — Bucketsquad has released ice cream-flavored basketballs as a novelty product line. Jesser's Instagram bio actively promoted new ice cream basketball flavors dropping, making it one of the more distinctive merchandise concepts in the basketball creator space.
Yes, Jesser is a member of 2HYPE, the basketball-focused content creator group that helped define the NBA challenge video genre on YouTube. His roots in 2HYPE established the basketball audience that now follows both his solo channel and Teamjesser.
Yes — Kris London, whose real name is Kristopher McFarland, is Jesser's brother. Both are basketball content creators who have collaborated extensively, and Kris is connected to the broader Bucketsquad universe alongside James.
Teamjesser is best known for sports experiment and stunt-style videos like IMPOSSIBLE BASKETBALL SHOT, IMPOSSIBLE FRISBEE THROW, and Which Ball Bounces The Highest?! These combine athletic challenges with curiosity-driven experiments, targeting young sports fans who follow viral challenge content.
Yes — alongside basketball challenge content, Teamjesser covers gaming including Fortnite, battle royale, and sandbox titles. Gaming topics appear regularly in the channel's content mix, showing that Teamjesser operates across both the sports and gaming audiences.
DraftKings, a leading sports betting and daily fantasy sports platform, sponsored content on Teamjesser's YouTube channel. The basketball-first audience skewing heavily toward 18-to-34-year-old male sports fans makes it a direct demographic fit for a brand targeting active sports bettors.
Yes — Dick's Sporting Goods ran sponsored content on Teamjesser's YouTube channel. Given the channel's deep focus on basketball challenges, sports experiments, and athletic gear, a partnership with the country's largest sporting goods retailer is a natural brand alignment.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@teamjesser · YouTube
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