United States
Taylor Lewan is a former NFL offensive tackle who spent his professional playing career with the Tennessee Titans after being selected in the first round of the 2014 draft out of the University of Michigan, where he was widely regarded as one of the premier offensive linemen in college football.
Total Followers +0.5%
391K
Across Instagram
Primary Platform
YouTube
391K followers · 100% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.9K–$14K / IG post
ESPN is launching a new weekly college football show pairing Bussin' With The Boys co-hosts Taylor Lewan and Will Compton with Josh Pate, continuing the duo's expanding presence on the network.
NASCAR and Bussin' With The Boys announced a 14-episode weekly summer series produced by Peyton Manning's Omaha Productions, dropping Thursdays on the Bussin' YouTube channel starting May 28.
Taylor Lewan and Will Compton began appearing on ESPN's morning show alongside Mike Greenberg, as well as SportsCenter and other studio programming throughout football season.
Lewan and Compton departed Barstool Sports and struck a reported $30 million deal with FanDuel to go independent, citing greater creative and financial freedom.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 390,575 | +2K | 3.7% | 9.6 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +312 +0.1% | +0 +0.0% | +0 +0.0% | +312 |
| Last 30 days | +2K +0.4% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +4K +1.0% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +1.0% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Bussin' With The Boys Media / Podcast | Founder / owned brand | YouTube | 2020–Long-term | — |
| Ripping With The Boys Trading Cards / Collectibles | Founder / owned brand | 2022–Long-term | — |
Taylor Lewan is a former NFL offensive tackle who spent his professional playing career with the Tennessee Titans after being selected in the first round of the 2014 draft out of the University of Michigan, where he was widely regarded as one of the premier offensive linemen in college football. A multiple-time Pro Bowl selection during his peak years, Lewan built a public profile that extended well beyond the field through an outspoken personality and candid media presence. After injuries curtailed his playing career, he channeled that energy into content creation, co-founding the 'Bussin' With the Boys' media brand alongside former NFL linebacker Will Compton — a podcast and content operation that positioned itself as an unfiltered, player-perspective window into professional football culture.
On Instagram, Lewan maintains a mid-tier but notably engaged following, with an engagement rate roughly double the category median — a signal of genuine audience investment rather than passive follower accumulation. His content pillars now span sports media commentary through Bussin' WTB and sports card pack-opening content under the Rippin' WTB banner, with the hashtag activity around release-day card rips pointing to a collector-culture audience. Despite his background as a professional athlete, his audience skews heavily female and is concentrated in the core 25–34 millennial demographic, reflecting the lifestyle and personality-driven nature of his brand more than a purely sports-stats crowd. That combination of NFL credibility, entertainment-forward delivery, and card-collecting content gives him a distinctive niche that brands bridging sports, lifestyle, and hobby categories are well positioned to tap.
Taylorlewan reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Media / Podcast, Trading Cards / Collectibles, a clear signal of fit for brands in those categories. Demonstrated partners include Bussin' With The Boys and Ripping With The Boys. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Media / Podcast and related categories, Taylorlewan offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Taylorlewan's tier (Mid, 391K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Bussin' With the Boys is a podcast and media brand that Taylor Lewan co-created, built around football culture, lifestyle, and candid conversation with guests from sports and entertainment. It has grown into one of the more popular NFL player-led podcast ventures and operates its own social channels under @bussinwtb.
Rippinwtb is a smokeless tobacco and dip brand that Taylor Lewan co-founded, and he lists it directly in his Instagram bio as one of his creator ventures. The brand regularly drops new products, which Taylor documents on his Instagram using the hashtag #releasedayrips.
Release day rips marks a new product drop from Taylor Lewan's Rippinwtb brand, when a fresh flavor or batch of smokeless tobacco goes on sale. It's one of his most-used hashtags and doubles as a built-in content series that drives consistent audience engagement around the brand.
Taylor Lewan played his entire NFL career as an offensive tackle for the Tennessee Titans, joining the team after being selected in the first round of the 2014 NFL Draft. He earned multiple Pro Bowl selections during his time in Nashville before injuries derailed his playing career.
Taylor Lewan's career was significantly shortened by serious knee injuries, including a torn ACL, that repeatedly kept him off the field in his later seasons with the Titans. After being released by Tennessee, he shifted his focus entirely to his media brands and business ventures.
Yes, Taylor Lewan was suspended by the NFL for violating the league's performance-enhancing drug policy, which cost him several games during his time with the Tennessee Titans. He addressed the situation publicly and continued to play before his ongoing injury problems eventually ended his career.
Taylin Lewan is Taylor Lewan's wife, who has her own independent social media following under @taylinlewan. Taylor spotlights her prominently in his Instagram bio and the two have built much of their public family brand together, raising three daughters.
Taylor Lewan has three daughters with his wife Taylin Lewan. He's candid about fatherhood in his social content, even joking in his Instagram bio that all three girls look just like their mom rather than him.
Taylor Lewan played college football at the University of Michigan, where he became one of the most highly regarded offensive line prospects in the country before being drafted in the first round. His standout Wolverines career was a major factor in his high draft placement.
Although Taylor Lewan built his name as an NFL offensive tackle, the bulk of his Instagram audience is female, which points to the draw of his lifestyle, family, and personality-driven content beyond football. His wife Taylin's own following and their shared family presence likely bring in fans who connect with the couple rather than the sport alone.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@taylorlewan · YouTube
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