Taylor Paul — who posts as @taylorjoypaul — is a Turkey-based fashion and lifestyle creator building a following primarily across Instagram and TikTok, with English-language content that skews toward a Western audience despite her geography.
Total Followers -0.8%
469K
Across Instagram, TikTok
Primary Platform
316K followers · 67% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.7K–$11K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -883 -0.3% | -107 -0.1% | +0 +0.0% | -990 |
| Last 30 days | -3124 -1.0% | -781 -0.5% | +0 +0.0% | -3905 |
| Last 90 days | +3K +1.0% | +1K +0.7% | +0 +0.0% | +4K |
| Last 365 days | +3K +1.0% | +1K +0.7% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
Taylor Paul — who posts as @taylorjoypaul — is a Turkey-based fashion and lifestyle creator building a following primarily across Instagram and TikTok, with English-language content that skews toward a Western audience despite her geography. Her self-described identity as "that girl who throws fits" frames her output squarely in the outfit-styling lane: cool-girl aesthetics, confident styling choices, and a tone that blends editorial sensibility with accessible fashion commentary. Notably, both her platform bios foreground @layersthelabel, suggesting she has moved beyond pure content creation into a brand-ownership or co-founder role — a signal of a creator actively converting audience trust into a commercial property of her own. She is represented through Range MP, indicating professional management and a structured approach to partnerships.
Taylorjoypaul reaches an audience concentrated in TUR primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Apparel, Skincare / Beauty, Live Commerce / Marketplace, a clear signal of fit for brands in those categories. Demonstrated partners include Layers the Label and Typology Paris. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For TUR-focused brands in Fashion / Apparel and related categories, Taylorjoypaul offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Taylorjoypaul's tier (Mid, 469K combined followers, TUR). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Layers the Label is taylorjoypaul's own fashion brand, promoted under the handles @layersthelabel and @layersthelabeltoday. She places it at the top of both her Instagram and TikTok bios, signaling it is a core part of her creative and business identity rather than just a one-off sponsored partnership.
'Fits' is short for outfits, so taylorjoypaul is describing herself as a dedicated outfit-poster who regularly shares her looks and styling choices. It is her signature self-description and gives you an immediate read on her content: fashion-forward, confident, and centered on how she puts clothes together.
Yes, taylorjoypaul tags her content with #revolvepartner, confirming an official partnership with the online fashion retailer Revolve. Revolve is well known for collaborating with style-focused creators to showcase curated looks and seasonal collections.
Taylorjoypaul regularly tags content with #skin1004 and #koreanskincare, pointing to the Korean brand SKIN1004 as a line she actively features. She weaves skincare into her broader beauty and fashion content, making K-beauty a visible and recurring part of her personal routine.
Yes, taylorjoypaul uses the hashtag #typologyparispartner, indicating a brand deal with Typology Paris, the French minimalist skincare and beauty label. This sits alongside her Korean skincare content, showing she covers multiple corners of the beauty space rather than sticking to a single region or routine.
Taylorjoypaul documented a blonde transition across her content, using #blonde and #blondetransition to bring her audience along for the process. Hair transformations tend to be high-engagement moments for fashion creators, and the series became a notable talking point within her community.
Taylorjoypaul uses the #whatnotpartner hashtag, confirming she is an official partner on Whatnot, the live-shopping and auction app popular in fashion and collectibles. This fits her overall brand as a creator who engages her audience directly around clothing, styling, and personal taste in real time.
Taylorjoypaul's business inquiries are handled through Range MP, a talent management company, via the contact email taylorpaul@rangemp.com. Brand partnerships and collaboration pitches are typically routed through that channel rather than direct messaging.
Taylorjoypaul is currently based in Turkey, though the largest portion of her audience is in the United States and the UK. Her content is produced in English, which explains why her American and British following significantly outpaces her local viewership despite her Turkish location.
Taylorjoypaul's audience skews notably male, which stands out given that fashion content typically draws a majority-female following. This is likely a mix of her coolgirl aesthetic, the broad appeal of her confident styling approach, and strong reach in countries like Pakistan and India where social platform audiences tend to skew more male overall.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@taylorjoypaul · Instagram
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