Canada
Taylor Elizabeth — whose contact details suggest the surname Kingdon — is a Canada-based beauty creator who has built a cross-platform following across YouTube, TikTok, and Instagram around a…
Total Followers -0.2%
103K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
6K followers · 6% of audience
Engagement
6.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $802–$2.2K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -10 -0.2% | -141 -0.4% | -96 -0.1% | -247 |
| Last 90 days | -19 -0.3% | -654 -2.0% | +0 +0.0% | -673 |
| Last 365 days | -19 -0.3% | -654 -2.0% | +0 +0.0% | -673 |
Daily follower snapshots from CreatorDB's longitudinal index.
Taylor Elizabeth — whose contact details suggest the surname Kingdon — is a Canada-based beauty creator who has built a cross-platform following across YouTube, TikTok, and Instagram around a specific and consistent content formula: swatches, first-impression reviews, and affordable alternatives to prestige products. Her self-styled identity as a "Canadian beauty bestie" sets a warm, peer-to-peer tone rather than an aspirational one, and her content reflects that — brutally honest roundups of drugstore launches, lip balm collections, and makeup declutters sit alongside detailed eyeshadow swatch videos. References to brands like e.l.f. Cosmetics, Maybelline, Urban Decay, and Sephora in her top hashtags suggest she operates comfortably across both the mass-market and accessible prestige tiers, with a notable affiliation with Sephora's influencer program.
Her audience skews heavily female and concentrates in the 18-to-34 demographic — precisely the segment most responsive to value-driven beauty content — and despite a primarily Canadian identity, the majority of her viewership comes from the United States, giving her genuine cross-border appeal. Engagement rates running well above category norms indicate a tight, trusting community rather than a passive one, which is a meaningful signal for brands seeking authentic placement in the drugstore and mid-market beauty space. Activity across all platforms has been intermittent heading into mid-2026, which may represent a recalibration period; if she reactivates consistently, her niche credibility in affordable beauty and her demonstrated audience loyalty position her well for partnerships with mass-market cosmetics and personal care brands.
Taylorelizabethbeauty reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in beauty and related categories, Taylorelizabethbeauty offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Taylorelizabethbeauty's tier (Mid, 103K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Taylorelizabethbeauty's real name is Taylor Kingdon, which appears in her public collaboration and PR contact email listed across her social media bios. She goes by her first and middle name, Taylor Elizabeth, as her creator handle.
Swatching is actually a core part of her brand identity — she lists "Swatches" as one of the first things she offers in her Instagram bio alongside reviews and affordable alternatives. Her hashtag use around #eyeshadowswatches, #swatches, and #glittereyeshadow signals that viewers come to her specifically to see real skin-tone payoff before buying.
Yes — "affordable alternatives" is literally called out in her own bio description, making budget-friendly recommendations a signature part of what she does. She regularly covers drugstore launches and frames her reviews around helping viewers spend smarter rather than defaulting to expensive options.
She produces multi-product first-impression roundups — one recent example covered her "brutally honest thoughts on 15 new drugstore launches" in a single video, including products from brands like Cake Beauty. The format is fast, opinionated, and specifically built around new releases rather than evergreen favorites.
Maybelline features regularly in her content — she has posted dedicated first impressions of the Maybelline Cheek Heat blushes and the Soft Gloss Teddy Tint lip product. Her Maybelline coverage sits within her broader drugstore-focused approach rather than being sponsored content.
Both brands appear in her top hashtags (#elfcosmetics and #urbandecay), which suggests they come up frequently enough in her videos to drive search traffic. She tends to span both affordable drugstore brands like e.l.f. and mid-to-premium lines like Urban Decay within the same channel.
She uses the #sephorasquad hashtag across her posts and regularly covers brands stocked at Sephora, placing her within that influencer community's orbit. Her content bridges Sephora-carried products and pure drugstore finds, which makes her useful for viewers comparing both ends of the market.
Yes — large-scale makeup declutters are a recurring format on her channel, with videos like her HUGE Makeup Declutter covering entire categories like powders, blushes, bronzers, and highlighters in one go. These tend to perform well because they double as honest product assessments of what she kept versus cut.
She is based in Canada and leans into that identity explicitly — her bio on both Instagram and TikTok opens with "Your CANADIAN beauty bestie." Her Canadian perspective occasionally surfaces in content like winter lip care posts that reference the Canadian climate.
She is active across YouTube, Instagram, and TikTok, with YouTube listed as her primary platform. Her combined following across all three puts her in the Mid-tier creator range, and her engagement runs well above the category average for beauty creators.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@taylorelizabethbeauty · YouTube
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