Last updated just now · Sep 3, 2026, 12:24 PM
Investing & Finance Singapore

Taychikeng

Full Creator Stats Live · Updated 2026-09-03

Taychikeng is a Singapore-based personal finance creator who built his YouTube channel around a simple premise: sharing the real-money investing lessons he has accumulated since starting his own portfolio in 2016.

NicheInvesting & Finance TierMicro Engagement2.5%

Total Followers -0.0%

27K

Across YouTube, Instagram

Primary Platform

YouTube

26K followers · 96% of audience

Engagement

2.5%

vs. 1.5% category median

Sponsorship Tier

Micro

Est. $29–$81 / IG post

Quick facts
  • Self-styled '90s GenZ Uncle' persona positions him as a relatable, self-deprecating bridge between generations in Singapore's retail-investing space.
  • Heavy concentration in Chinese tech equities — Alibaba and Tencent recur as core holdings and recurring subjects of reactive market commentary.
  • Radical portfolio transparency anchors the brand, with a publicly tracked CAGR disclosed since late 2020 as a recurring trust signal.
  • Sponsor roster is exclusively retail brokerage platforms — moomoo, Webull, Tiger Brokers, and Longbridge — reflecting tight niche alignment with self-directed traders.
  • Engagement runs well above category median, suggesting a compact but highly active audience of hands-on investors rather than passive finance browsers.

Performance Across Platforms

Updated 2026-09-03
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 26,000 +0 2.5% 0.5 1 months ago
Instagram 1,151 -4 10.4% 6 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% -4 -0.4% +0 +0.0% -4
Last 90 days +101 +0.4% -4 -0.3% +0 +0.0% +97
Last 365 days +101 +0.4% -4 -0.3% +0 +0.0% +97

Audience Demographics

Premium
Premium insight

See who's actually watching

Age, gender, country and language splits — for every creator in our index.

Start free trial

14-day free trial

-18786K14K21K29K Sep 4Dec 4Mar 5Jun 3Now
Click a platform to toggle · hover the dots for exact values

Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Dec 2025
Sponsored content YouTube Dec 2025
Sponsored content YouTube May 2025
Sponsored content YouTube May 2025
Sponsored content YouTube Sep 2024
Background

About Taychikeng

Taychikeng is a Singapore-based personal finance creator who built his YouTube channel around a simple premise: sharing the real-money investing lessons he has accumulated since starting his own portfolio in 2016. Leaning into a self-deprecating "90s uncle" persona — a playful nod to the Singaporean cultural archetype of an older, wiser relative dispensing practical advice — he publishes English-language commentary aimed at demystifying equities for everyday retail investors. His content tilts toward U.S.-listed Chinese stocks like Alibaba and Tencent, with a candid, reactive style evident in titles that address earnings breakdowns and market drawdowns in plain, sometimes blunt, language. That directness, combined with transparent portfolio tracking (he publicly shares a multi-year CAGR figure on his Instagram bio), distinguishes him from more polished finance channels.

His micro-tier audience skews heavily male and leans toward the 45-plus age bracket — a demographic that matches the longer investment horizons and disposable income levels that retail brokerage platforms actively court. Sponsorships from Webull, moomoo, Tiger Brokers, Longbridge, and Seeking Alpha confirm that his audience reads as credible to fintech and trading-platform advertisers despite his modest subscriber count. Engagement running above the category median signals a community that actively responds rather than passively scrolls. As retail investing interest in Asia-Pacific markets continues to grow, a creator combining Singaporean cultural fluency with cross-border stock analysis occupies a distinct niche that fintech brands serving the region are likely to find increasingly useful.

Brand fit

Why brands partner

Taychikeng reaches an audience concentrated in Singapore primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include Webull and 富途 moomoo. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Singapore-focused brands in finance and related categories, Taychikeng offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Taychikeng's tier (Micro, 27K combined followers, Singapore). Pulled from CreatorDB's category benchmarks.

Premium insight

See what they actually charge

Benchmark rates per post, Reel, video and integration — across every platform.

Start free trial

14-day free trial

Top Recent Content click to view

Last 60 days · tap a row to play

Want to Work With Creators Like Taychikeng?

The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.

Frequently Asked Questions

What does Taychikeng mean by '90s GenZ Uncle'?

Taychikeng uses '90s GenZ Uncle' as a playful self-description — he's a millennial born in the 90s who grew up alongside Gen Z but jokes that he's already an 'uncle,' a common Southeast Asian term for an older, wiser man. It's a self-deprecating way of framing himself as someone with genuine investing experience who still speaks in a relatable, digital-native voice.

Does Taychikeng invest in Alibaba (BABA) stock?

Yes, Alibaba is one of the stocks Taychikeng covers most often, including detailed earnings breakdowns and analysis of whether BABA is approaching a turning point. He also covers Tencent and broader Chinese tech market trends, making Chinese equities a clear signature theme of his channel.

What CAGR has Taychikeng reported on his own portfolio?

Taychikeng publicly reported a 17.3% USD CAGR on his tracked portfolio from December 2020 through December 2025, meaning his portfolio compounded at roughly that rate annually in US dollar terms over five years. He has tracked and shared this figure openly as part of his transparency-first investing approach.

What does 'My Money. Your Lessons.' mean on Taychikeng's channel?

'My Money. Your Lessons.' is Taychikeng's core channel motto — he invests his own real capital and documents what he actually learns, including losses, so his audience can benefit without repeating his costly mistakes. It positions him as a retail investor sharing a live journey rather than a financial educator dispensing theoretical advice.

When did Taychikeng start investing?

Taychikeng began investing in 2016, though he started formally documenting his lessons and portfolio on YouTube around 2018. By the time he began tracking his portfolio performance in detail in late 2020, he already had several years of real market experience behind him.

Which brokers and trading platforms has Taychikeng been sponsored by?

Taychikeng has run sponsored content on YouTube for moomoo (富途), Webull, Tiger Brokers, Longbridge, and Seeking Alpha. All five are platforms widely used by retail investors in Singapore and Southeast Asia for trading US-listed and Asian stocks.

Did Taychikeng's portfolio struggle in 2026?

Based on his own published content, Taychikeng described 2026 as 'brutal' for his stock portfolio, reflecting the wider market turbulence many equity investors faced that year. Consistent with his channel's ethos, he documented this difficult period openly rather than going quiet during a drawdown.

Does Taychikeng also cover stocks like Estee Lauder, or just Chinese tech?

Taychikeng's coverage extends beyond Chinese tech — he has also posted about Estee Lauder (ticker EL) alongside his Alibaba and Tencent content, suggesting a portfolio that spans US consumer stocks as well as Chinese equities. His broader approach covers any stock where he sees a lesson worth sharing from his own money.

Where is Taychikeng based?

Taychikeng is based in Singapore, which accounts for the largest share of his audience. Notably, a large portion of his viewership comes from the United States as well, likely drawn in by his focus on US-listed stocks including Chinese companies like Alibaba and Tencent.

Who actually watches Taychikeng's YouTube channel?

Taychikeng's audience skews heavily male — roughly two-thirds of viewers — and leans older, with the largest age segment being 45 and above, followed by the 25–44 bracket. It's a notably mature demographic for a creator of his size, which makes sense given that his content targets people actively managing real investment portfolios rather than beginners just learning what a stock is.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 3, 2026, 12:24 PM · Slug: taychikeng

Are you Taychikeng?

If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.

Email hello@creatordb.app →