United States
Tayadicarlo is a creator with a presence on Instagram (54,470 followers), TikTok (42,200 followers), based in United States.
Total Followers -0.0%
97K
Across Instagram, TikTok
Primary Platform
YouTube
54K followers · 56% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1K–$2.7K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +5 +0.0% | +0 +0.0% | +0 +0.0% | +5 |
| Last 30 days | -5 -0.0% | +0 +0.0% | +0 +0.0% | -5 |
| Last 90 days | -169 -0.3% | -101 -0.2% | +0 +0.0% | -270 |
| Last 365 days | -169 -0.3% | -101 -0.2% | +0 +0.0% | -270 |
Daily follower snapshots from CreatorDB's longitudinal index.
Tayadicarlo is a creator with a presence on Instagram (54,470 followers), TikTok (42,200 followers), based in United States. Their content sits in the real estate space. Their YouTube bio reads: "Discovering how to live well & have fun in my 40s 🤌🏼 Sharing what I know, what I’m learning & what’s worth it (¬) @compass | $250M+ sold | 01751317". The full audience and engagement breakdown is below.
Tayadicarlo reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Tayadicarlo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tayadicarlo's tier (Micro, 97K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Taya DiCarlo is a licensed California real estate agent and publicly lists her DRE license number (01751317) across her social profiles. That transparency is unusual for a content creator and signals that her professional credentials are central to her brand, not just a content angle.
Tayadicarlo specializes in Manhattan Beach and the wider South Bay area of Los Angeles, a coastal corridor known for its competitive, high-value residential market. Her hashtags — #manhattanbeach, #southbay, and #southbayla — consistently point to that specific geography as her core territory.
Tayadicarlo is affiliated with Compass, a technology-forward real estate brokerage that operates in major markets across the United States. She tags @compass directly in her Instagram bio alongside her license credentials, making the affiliation a clear part of her professional identity.
Tayadicarlo's bio states she has surpassed $250 million in career sales volume. In the premium South Bay LA market — where Manhattan Beach home prices regularly run into the millions — that figure reflects a sustained track record rather than a single high-value deal.
Taya's 2 Cents is Tayadicarlo's signature content series, branded under the hashtag #tayas2cents, where she shares her personal take on real estate, investing, self-care, and everyday life in LA. The format is deliberately opinionated and conversational rather than formal, which is a big reason her engagement runs well above the category average.
Yes — humor is a deliberate part of her content strategy, and she consistently tags her videos with #realestatehumor alongside straightforward market content. Mixing comedy with genuine agent expertise is what sets her feed apart from a standard property-marketing account.
Beyond listings and South Bay market commentary, Tayadicarlo posts about wellness, self-investment, and what she calls discovering how to live well in her 40s. Her TikTok bio also highlights modern mom life in LA, so her content blends professional real estate insight with personal lifestyle topics in roughly equal measure.
Yes — she references modern mom life as a core part of her identity in her TikTok bio, and that angle runs through her lifestyle content alongside her real estate and wellness posts. It's one of the personal threads that connects her to the 25–44 demographic that makes up the bulk of her audience.
Tayadicarlo is based in Los Angeles, California, with a specific focus on the South Bay coastal communities — Manhattan Beach in particular. Her content, client base, and geographic hashtags are all tightly anchored to that corner of Southern California.
Tayadicarlo is active on Instagram and TikTok, with YouTube also listed as a platform. Instagram is her most consistently updated channel, where she posts real estate content, open house coverage, lifestyle clips, and real estate humor for her primarily US-based audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tayadicarlo · YouTube
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