Last updated just now · Sep 1, 2026, 10:07 PM
Real Estate United States

Tayadicarlo

Full Creator Stats Live · Updated 2026-09-01

Tayadicarlo is a creator with a presence on Instagram (54,470 followers), TikTok (42,200 followers), based in United States.

NicheReal Estate TierMicro Engagement3.3%

Total Followers -0.0%

97K

Across Instagram, TikTok

Primary Platform

YouTube

54K followers · 56% of audience

Engagement

3.3%

vs. 1.5% category median

Sponsorship Tier

Micro

Est. $1.1K–$2.7K / IG post

Quick facts
  • 97K combined followers across 2 platforms.
  • Micro creator tier — United States.
  • 3.3% headline engagement.
  • Active since .
  • Niche: All.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-01
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 54,470 -5 3.3% 1.6 12 days ago
TikTok 42,200 +0 4.2% 4 months ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days +5 +0.0% +0 +0.0% +0 +0.0% +5
Last 30 days -5 -0.0% +0 +0.0% +0 +0.0% -5
Last 90 days -169 -0.3% -101 -0.2% +0 +0.0% -270
Last 365 days -169 -0.3% -101 -0.2% +0 +0.0% -270

Audience Demographics

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41K45K49K53K57K Sep 2Dec 2Mar 3Jun 2Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Tayadicarlo

Tayadicarlo is a creator with a presence on Instagram (54,470 followers), TikTok (42,200 followers), based in United States. Their content sits in the real estate space. Their YouTube bio reads: "Discovering how to live well & have fun in my 40s 🤌🏼 Sharing what I know, what I’m learning & what’s worth it (&not) @compass | $250M+ sold | 01751317". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Tayadicarlo reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Tayadicarlo offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Tayadicarlo's tier (Micro, 97K combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Benchmark rates per post, Reel, video and integration — across every platform.

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Frequently Asked Questions

Is Tayadicarlo actually a licensed real estate agent?

Yes, Taya DiCarlo is a licensed California real estate agent and publicly lists her DRE license number (01751317) across her social profiles. That transparency is unusual for a content creator and signals that her professional credentials are central to her brand, not just a content angle.

What part of Los Angeles does Tayadicarlo sell homes in?

Tayadicarlo specializes in Manhattan Beach and the wider South Bay area of Los Angeles, a coastal corridor known for its competitive, high-value residential market. Her hashtags — #manhattanbeach, #southbay, and #southbayla — consistently point to that specific geography as her core territory.

What brokerage is Tayadicarlo with?

Tayadicarlo is affiliated with Compass, a technology-forward real estate brokerage that operates in major markets across the United States. She tags @compass directly in her Instagram bio alongside her license credentials, making the affiliation a clear part of her professional identity.

How much real estate has Tayadicarlo sold in her career?

Tayadicarlo's bio states she has surpassed $250 million in career sales volume. In the premium South Bay LA market — where Manhattan Beach home prices regularly run into the millions — that figure reflects a sustained track record rather than a single high-value deal.

What is #tayas2cents and what does Tayadicarlo talk about in it?

Taya's 2 Cents is Tayadicarlo's signature content series, branded under the hashtag #tayas2cents, where she shares her personal take on real estate, investing, self-care, and everyday life in LA. The format is deliberately opinionated and conversational rather than formal, which is a big reason her engagement runs well above the category average.

Does Tayadicarlo make funny real estate videos?

Yes — humor is a deliberate part of her content strategy, and she consistently tags her videos with #realestatehumor alongside straightforward market content. Mixing comedy with genuine agent expertise is what sets her feed apart from a standard property-marketing account.

What does Tayadicarlo post about besides real estate?

Beyond listings and South Bay market commentary, Tayadicarlo posts about wellness, self-investment, and what she calls discovering how to live well in her 40s. Her TikTok bio also highlights modern mom life in LA, so her content blends professional real estate insight with personal lifestyle topics in roughly equal measure.

Is Tayadicarlo a mom?

Yes — she references modern mom life as a core part of her identity in her TikTok bio, and that angle runs through her lifestyle content alongside her real estate and wellness posts. It's one of the personal threads that connects her to the 25–44 demographic that makes up the bulk of her audience.

Where is Tayadicarlo based?

Tayadicarlo is based in Los Angeles, California, with a specific focus on the South Bay coastal communities — Manhattan Beach in particular. Her content, client base, and geographic hashtags are all tightly anchored to that corner of Southern California.

What platforms is Tayadicarlo on?

Tayadicarlo is active on Instagram and TikTok, with YouTube also listed as a platform. Instagram is her most consistently updated channel, where she posts real estate content, open house coverage, lifestyle clips, and real estate humor for her primarily US-based audience.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 1, 2026, 10:07 PM · Slug: tayadicarlo

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