United States
Tatlafata is a creator with a presence on TikTok (1,200,000 followers), YouTube (67,800 followers), Instagram (705,469 followers), based in United States.
Total Followers -0.0%
2M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
1.2M followers · 61% of audience
Engagement
7.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $11K–$25K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | -705 -0.1% | -705 |
| Last 30 days | +0 +0.0% | +102 +0.1% | -353 -0.1% | -251 |
| Last 90 days | +0 +0.0% | +603 +0.9% | -2681 -0.4% | -2078 |
| Last 365 days | +0 +0.0% | +603 +0.9% | -2681 -0.4% | -2078 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Dossier Perfumes Sponsorship | Sponsored content | Jul 2026 | — | |
| L'Oréal Paris Beauty / Hair Care | Sponsored content | TikTok | Long-term | — |
| Valentino Beauty Fragrance / Beauty | Sponsored content | TikTok | Long-term | — |
| Amika Hair Care | Sponsored content | TikTok | Long-term | — |
| Vichy Skincare | Sponsored content | TikTok | Long-term | — |
| Biodance Skincare | Sponsored content | TikTok | Long-term | — |
| Medicube Skincare | Sponsored content | TikTok | Long-term | — |
Tatlafata is a creator with a presence on TikTok (1,200,000 followers), YouTube (67,800 followers), Instagram (705,469 followers), based in United States. Their content sits in the beauty & makeup space. Their TikTok bio reads: "your beauty guru big sis <3 TatyanaLafata@rangemp.com 🤍🇧🇷💫". The full audience and engagement breakdown is below.
Tatlafata reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Hair Care, Fragrance / Beauty, Hair Care, a clear signal of fit for brands in those categories. Demonstrated partners include Dossier Perfumes and L'Oréal Paris. Engagement on TikTok runs around 7.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Tatlafata's tier (Macro, 2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Tatlafata's real name is Tatyana Lafata. The handle @tatlafata is simply a compressed version of her full name — she introduces herself as Tatyana in her YouTube bio and uses TatyanaLafata as her business contact email across platforms.
Yes, Tatlafata proudly identifies with her Brazilian roots, displaying the 🇧🇷 flag across all her social media bios and describing herself as 'your Brazilian big sis for everything beauty.' She is based in the United States, making her a Brazilian-American creator.
Yes, Tatlafata is a confirmed L'Oréal Paris partner. She has created sponsored hair care content under hashtags like #LOrealParisHairCare and #LOrealParisPartner, including videos showcasing glossy post-shower hair routines using the brand's products.
Biodance Jelly Mist is a hair product that Tatlafata features as part of her Biodance brand partnership, frequently tagging #biodance and #biodancejellymist. It has become a recurring product in her hair routine content, helping drive awareness for the brand among her beauty-focused audience.
Tatlafata is a Valentino Beauty partner, with her content focusing on the brand's fragrance line — particularly the Born in Roma collection. She uses hashtags including #valentinobeautypartner, #borninroma, and #fragrance, weaving the luxury scent into her beauty and lifestyle posts.
Yes, Dossier Perfumes is a confirmed sponsor of Tatlafata's content. Dossier is a fragrance brand known for creating luxury-inspired scents at more accessible price points, and the partnership fits naturally alongside her existing Valentino Beauty fragrance work.
Yes, Tatlafata has partnered with Amika, as reflected by the #amikapartner hashtag in her content. Amika aligns closely with her hair tutorial and hair styling posts, where she regularly showcases products for everyday hair care and styling.
Tatlafata posts slow, aesthetic morning routine videos that blend skincare with a calm lifestyle vibe — think skin prep, favorite spots, and a relaxed pace. She has featured skincare brands like Medicube in these posts, weaving product recommendations naturally into the everyday format.
The 'big sis' persona is central to Tatlafata's brand — she positions herself as the warm, knowledgeable older sister guiding her audience through beauty products and routines, rather than projecting an untouchable influencer image. This tone resonates strongly with her core audience, which skews toward women in their late teens and twenties.
Tatlafata's primary platform is TikTok, where she has built her largest following. She does have a YouTube channel featuring longer beauty tutorials and vlogs — she describes it as 'a peek into my everyday life' — though her upload cadence there has been less frequent than on TikTok or Instagram.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tatlafata · TikTok
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