United States
Tatiana Weston-Webb — known on social media as Tati West — is a professional surfer competing on the WSL Championship Tour under the Brazilian flag, despite growing up in Hawaii.
Total Followers -0.5%
1.1M
Across Instagram
Primary Platform
YouTube
1.1M followers · 100% of audience
Engagement
7.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$31K / IG post
Competing for the first time since giving birth to daughter Bia, Weston-Webb wasted no time in her return, posting a 7.33 to overtake two-time world champion Tyler Wright in Round 1 at Saquarema.
The World Surf League debuted a dedicated Maternity Wildcard policy, with Weston-Webb and France's Johanne Defay as the first athletes to receive the benefit, guaranteeing their spots on the 2027 Championship Tour.
Weston-Webb drew widespread praise from the surf community after footage emerged of her paddling out and riding waves just weeks before her due date, underlining her commitment to the sport through her pregnancy.
Weston-Webb revealed she was expecting a baby girl alongside partner and former WSL competitor Jesse Mendes, simultaneously announcing her goal to return to the Championship Tour the following year.
After struggling in the first three CT events of the season, the Olympic silver medalist stepped away from competition for the remainder of 2025, calling it a necessary decision for her emotional well-being.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,099,958 | -6K | 7.1% | 2.1 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -1100 -0.1% | +0 +0.0% | +0 +0.0% | -1100 |
| Last 30 days | -5610 -0.5% | +0 +0.0% | +0 +0.0% | -5610 |
| Last 90 days | -16829 -1.5% | +0 +0.0% | +0 +0.0% | -16829 |
| Last 365 days | -16829 -1.5% | +0 +0.0% | +0 +0.0% | -16829 |
Daily follower snapshots from CreatorDB's longitudinal index.
Tatiana Weston-Webb — known on social media as Tati West — is a professional surfer competing on the WSL Championship Tour under the Brazilian flag, despite growing up in Hawaii. A veteran of Olympic competition, she appeared at the Paris 2024 Games, extending her visibility well beyond the core surf world. Marquee events like Lower Trestles, a high-profile Championship Tour stop on the California coast, keep her consistently present in competitive surfing's inner circle. She pairs elite athletic credentials with an openly faith-centered personal identity — presenting herself as wife and mother alongside her competitive career — a combination that broadens her appeal beyond purely surf-focused audiences.
Her audience splits nearly evenly between Brazil and the United States, a direct product of her dual athletic identity, and engagement running well above category median signals a genuinely invested following rather than passive reach. Dual sports-agency representation — one Brazilian-facing, one US-facing — positions her for coordinated cross-market brand deals. Recurring hashtags around women's sports advocacy and her Olympic platform make her a natural fit for athletic apparel, surf hardware, and lifestyle brands targeting active millennial women, who form her dominant demographic. As women's competitive surfing builds mainstream momentum in the post-Paris cycle, her combination of elite competitive credibility and relatable family persona gives her a durable lane at the sport-lifestyle crossover.
Tatiwest reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 7.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, Tatiwest offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tatiwest's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Tatiwest competes at the professional level and publicly identifies as an athlete. Her content regularly features surf competition venues and she uses hashtags associated with elite surfing circuits, including Lower Trestles in California, one of the most demanding point breaks on the competitive tour.
Tatiwest is based in the United States but has deep ties to Brazil — her largest audience segment is Brazilian, she uses Portuguese hashtags like #boasenergias and #odara, and her Brazilian market management is handled by @g8sportsllc. Her U.S. market is represented by @iconam.
Tatiwest posted actively around the Paris 2024 Olympics, using both #paris2024 and #olympics alongside her athlete and surfing hashtags. The Games were a clear focal point in her content timeline, reflecting her involvement in elite-level competitive surfing during that period.
Lower Trestles in San Clemente, California, appears consistently in Tatiwest's content and hashtags. It is a world-class point break and a regular venue on the WSL Championship Tour, making it one of the most recognized spots in professional surfing.
Odara is an Afro-Brazilian word with Yoruba roots, broadly meaning 'beautiful,' 'wonderful,' or 'good' in Brazilian Portuguese slang. Tatiwest uses it as a positive affirmation and as a direct nod to Brazilian culture and her large Brazilian fanbase.
Boasenergias is Portuguese for 'good energy' or 'good vibes.' Tatiwest uses it frequently to connect with her Brazilian audience and to reinforce the upbeat, faith-driven tone that runs through her content.
Tatiwest cites 1 Corinthians 13:13 in her bio — 'And now these three remain: faith, hope and love. But the greatest of these is love.' She directly echoes this in her bio text by listing 'Faith, hope, & love' as her guiding values, making Christian faith a visible and intentional part of her personal brand.
Yes, Tatiwest describes herself as a mama in her bio and regularly uses the hashtag #surfermom. She openly blends her identity as a professional athlete with motherhood, which is a defining and distinguishing part of her story compared to most competitors on the surfing circuit.
Tatiwest lists two management contacts directly in her Instagram bio. @iconam handles U.S. brand partnerships, while @g8sportsllc manages Brazilian market deals. Given the size of her audience in both countries, she works across both markets with separate representation.
Tatiwest uses #squadbb consistently across her top-performing posts, associating it with her surf and athlete community content. It appears alongside hashtags like #womenssports and #dreambig, suggesting it represents a crew, team, or collective identity tied to her surfing lifestyle and competitive circle.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@tatiwest · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.