Taiwan
Tastethisgood is a Taiwanese food science channel hosted by 史達魯 (Shih Da-Lu), a self-described scientist at the cooking counter whose work is affiliated with PanSci.asia, one of Taiwan's most established popular-science digital media outlets.
Total Followers +21.3%
83K
Across Instagram, YouTube
Primary Platform
18K followers · 22% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $454–$1.3K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +376 +2.1% | +1K +1.7% | +0 +0.0% | +1K |
| Last 30 days | +13K +71.9% | +5K +7.1% | +0 +0.0% | +18K |
| Last 90 days | +86K +473.6% | +15K +22.5% | +0 +0.0% | +101K |
| Last 365 days | +86K +473.6% | +15K +22.5% | +0 +0.0% | +101K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Saily Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Surfshark Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
Tastethisgood is a Taiwanese food science channel hosted by 史達魯 (Shih Da-Lu), a self-described scientist at the cooking counter whose work is affiliated with PanSci.asia, one of Taiwan's most established popular-science digital media outlets. The channel's Chinese title — 吃這個好不好，看了就知道 — translates roughly as 'Whether this is good to eat, you'll know after watching,' and that promise drives the content format: applying scientific reasoning to the everyday foods Taiwanese audiences already consume. Posts dissect ice cream overrun rates, expose the ingredient reality behind convenience-store snacks, and rate products on a gamified 'N to SSR' quality scale borrowed from gacha culture, making food chemistry feel accessible and entertaining rather than academic.
The audience skews heavily male and clusters in the 18–34 demographic, with the vast majority based in Taiwan and a secondary reach into the Chinese-speaking diaspora markets of Hong Kong and Malaysia — a profile that reflects both the channel's Mandarin-language delivery and its pop-science brand of humor. Engagement runs well above the category median for a micro-tier account, a signal of genuine community investment rather than passive viewership. Sponsor partnerships with tech brands like Surfshark and Saily suggest the channel's educated, digitally active audience makes it attractive beyond the food-and-beverage vertical. As PanSci's media ecosystem continues to grow popular-science content in the Taiwanese market, Tastethisgood is well positioned to expand its reach as both a standalone science-entertainment brand and an entry point for brands targeting curious, analytically minded young consumers.
Tastethisgood reaches an audience concentrated in Taiwan primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. Demonstrated partners include Saily and Surfshark. Engagement on Instagram runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Taiwan-focused brands in food and related categories, Tastethisgood offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tastethisgood's tier (Micro, 83K combined followers, Taiwan). Pulled from CreatorDB's category benchmarks.
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史達魯 is the host and creator of 吃這個好不好, describing himself as a scientist on the cooking table. The channel is dedicated to explaining the food science behind everyday ingredients and cooking, giving viewers deeper but plainly stated knowledge about the food they already eat regularly.
'N to SSR' borrows the rarity tiers from gacha games, where N is Normal (lowest quality) and SSR is Super Super Rare (the best possible pull). 史達魯 uses the concept to show how one science-backed tweak — like adding a specific black vinegar to convenience store ice cream — can transform an ordinary food experience into a top-tier one.
Yes — the channel's official business contact email uses the @pansci.asia domain, indicating a direct link to PanSci (泛科學), one of Taiwan's most respected science communication platforms. This connection explains the channel's consistent emphasis on scientific accuracy delivered in an accessible, everyday style.
史達魯 is commonly called 阿魯 (Ā Lǔ) — a casual shortening of his name used both by fans and within the channel's own content. You'll find #阿魯 used as a hashtag alongside #史達魯 across posts on Instagram and YouTube.
吃這個好不好 tackled this directly in an episode that introduced ice cream grading and the concept of Overrun ratio — how much air is whipped into the product. Rather than a simple taste test, the episode examined whether a NT$100 cup of ice cream is genuinely better value than a NT$30 one, and which convenience store chocolate ice cream brands could seriously rival a premium option.
Overrun (膨脹率) measures how much air is incorporated into ice cream during production — a high Overrun means more air and less actual dairy per serving. 史達魯 used this concept to argue that a pricier cup of ice cream can be better value than a cheap one, because premium brands tend to deliver a denser, less aerated product.
雙響泡, a well-known Taiwanese instant noodle brand, reportedly underwent a major formula change that led to a shortage among fans of the original version. 史達魯 covered the change and used it as a launching point to highlight an alternative — a 沙茶鍋燒湯麵 described as authentic Tainan flavor — which is typical of the channel's food-news-meets-science editorial style.
The channel has a strong focus on locally rooted Taiwanese food culture, with episodes covering 台南牛肉湯 (Tainan beef soup), 台灣米 (Taiwanese rice), beer choices at 熱炒店 (Taiwanese stir-fry pubs), and popular instant noodle brands. The goal is always to add a food science layer to dishes and ingredients the local audience already knows intimately.
As of mid-2026, the channel has partnered with Saily (an eSIM travel app) and Surfshark (a VPN service) for sponsored segments on YouTube. These tech brand deals are a common fit for Taiwanese science and educational YouTube channels whose audiences skew young, male, and digitally active.
吃這個好不好 publishes on both YouTube and Instagram. YouTube is the main home for longer food science episodes, while Instagram carries shorter Reels and clips for highlights. The Instagram account has seen rapid audience growth recently, making it a useful second platform to follow alongside the main YouTube channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tastethisgood · Instagram
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