United States
Tarek El Moussa is a Southern California-based real estate investor and television personality best known for co-hosting HGTV's long-running series Flip or Flop alongside his former spouse Christina Hall.
Total Followers -0.1%
482K
Across TikTok
Primary Platform
YouTube
482K followers · 100% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mid
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 482,100 | -386 | 4.5% | 1.2 | 6 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -96 -0.0% | +0 +0.0% | +0 +0.0% | -96 |
| Last 30 days | -386 -0.1% | +0 +0.0% | +0 +0.0% | -386 |
| Last 90 days | +1K +0.2% | +0 +0.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +0.2% | +0 +0.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| HGTV Media / Television | Long-term partnership | YouTube | 2013–Long-term | — |
| eXp Realty Real Estate | Brand ambassador | TikTok | Long-term | — |
| Nestla Real Estate / PropTech | Investor / partner | TikTok | Long-term | — |
| HRE Beauty Beauty | Sponsored content | TikTok | 2025–Long-term | — |
Tarek El Moussa is a Southern California-based real estate investor and television personality best known for co-hosting HGTV's long-running series Flip or Flop alongside his former spouse Christina Hall. The show, which documented the purchase, renovation, and resale of distressed properties across Southern California, ran for multiple seasons and established Tarek as a recognizable face in the house-flipping space. He later headlined his own HGTV spinoff, Flipping 101, where he coached first-time flippers through the process. Off-screen, Tarek operates as an active investor and agent affiliated with eXp Realty, and his TikTok presence — where he brands himself as 'The King of Flipping' — extends that real estate authority to a social audience.
His TikTok content blends practical real estate guidance (home equity, selling strategy, investment lessons drawn from personal experience including his own divorce) with candid family moments featuring his children and wife Heather Rae El Moussa, a real estate agent and television personality in her own right. This mix explains his predominantly female, younger-skewing audience and an engagement rate well above category norms for a mid-tier account. Sponsored content has included Heather's HRE Beauty line, reflecting the lifestyle crossover that increasingly defines his personal brand. With his real estate credentials, television pedigree, and family-forward content, Tarek is well positioned for partnerships spanning home improvement, financial services, and lifestyle categories targeting aspirational homeowner demographics.
Tarekelmoussa reaches an audience concentrated in United States primarily through YouTube, and is best activated via TikTok branded content. Their sponsorship history skews toward Media / Television, Real Estate, Real Estate / PropTech, a clear signal of fit for brands in those categories. Demonstrated partners include HGTV and eXp Realty. Engagement on YouTube runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Media / Television and related categories, Tarekelmoussa offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tarekelmoussa's tier (Mid, 482K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Tarek El Moussa was diagnosed with both thyroid cancer and testicular cancer, a story that went nationally viral after a nurse viewer of Flip or Flop noticed a lump on his neck on-screen and wrote in to alert him. His survival became a defining part of his public identity and the "self-made" resilience narrative he carries across all of his content and business ventures.
Tarek El Moussa married Heather Rae Young — a real estate agent best known from Netflix's Selling Sunset — in October 2021, and she now goes by Heather Rae El Moussa. The couple welcomed a son, Tristan, in early 2023, and Tarek's social content regularly features emotional milestone posts about watching all of his children grow up.
Tarek and Christina El Moussa (now Christina Haack) separated in 2016 following a domestic incident that became public, with their divorce finalized in 2018. Despite the split, the two continued filming HGTV's Flip or Flop together for several more seasons and co-parented their children Taylor and Brayden — a dynamic that played out in front of millions of viewers.
Flip or Flop ended its run on HGTV in 2022 after 10 seasons, closing out the show Tarek co-hosted with ex-wife Christina Haack. Tarek has remained on the network with his own series, Flipping 101 with Tarek El Moussa, where he mentors new investors through the process of buying, renovating, and reselling homes.
Nestla is a real estate venture Tarek lists alongside his eXp Realty affiliation in his social media bio, positioned as part of his expanding business ecosystem around home buying and selling. It fits within his broader "King of Flipping" brand, which spans investing, education, and real estate services beyond his television work.
"The King of Flipping" is Tarek's self-styled title rooted in his career of buying distressed properties, renovating them, and reselling for profit — a method he practiced before he ever appeared on television. He uses the brand across his social content and business ventures to position himself as a leading authority on house flipping for investors at every level.
HRE Beauty is a beauty brand connected to Tarek's wife Heather Rae El Moussa, with the initials standing for her name. Tarek uses his own social channels to promote HRE Beauty sales and offers, reflecting how closely the couple's personal and business brands overlap in their shared content strategy.
Tarek El Moussa has three children — daughter Taylor and son Brayden with ex-wife Christina Haack, and a younger son, Tristan, with his wife Heather Rae El Moussa. His TikTok content frequently features heartfelt milestone posts, including an emotional tribute to Taylor turning 16 and reflections on how quickly his kids are growing up.
Yes — beyond his TV work, Tarek mentors aspiring flippers through his HGTV show Flipping 101 and through his social media, which regularly covers home selling tips, home equity strategies, and real estate investing basics. His TikTok blends personal storytelling with practical lessons aimed at a younger audience interested in breaking into property investing.
Yes — Tarek holds a California real estate license (DRE #01329011) and is affiliated with eXp Realty, one of the largest cloud-based brokerages in the country. This distinguishes him from purely television-facing personalities; he operates as an active licensed professional in the California market alongside his investing and media career.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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