Tanyapoppett is a certified personal trainer — specializing in pre- and postnatal fitness — who has built a mid-tier following on Instagram around accessible, home-based strength training.
Total Followers -0.2%
333K
Across Instagram
Primary Platform
YouTube
333K followers · 100% of audience
Engagement
1.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5K–$12K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 333,066 | -600 | 1.1% | 0.7 | 14 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -133 -0.0% | +0 +0.0% | +0 +0.0% | -133 |
| Last 30 days | -600 -0.2% | +0 +0.0% | +0 +0.0% | -600 |
| Last 90 days | -1465 -0.4% | +0 +0.0% | +0 +0.0% | -1465 |
| Last 365 days | -1465 -0.4% | +0 +0.0% | +0 +0.0% | -1465 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| majorfitness_global Sponsorship | Sponsored content | Jul 2026 | — | |
| majorfitness_au Sponsorship | Sponsored content | Jul 2026 | — | |
| Woolworths Sponsorship | Sponsored content | May 2026 | — |
Tanyapoppett is a certified personal trainer — specializing in pre- and postnatal fitness — who has built a mid-tier following on Instagram around accessible, home-based strength training. Her content leans heavily on dumbbell and bodyweight programming, with recurring series around pull-up progressions, full-body AMRAPs, and landmine training, all framed as workable routines for people training without a commercial gym. She also folds in nutrition content, including recipe-style posts, giving her feed a rounded health-and-lifestyle feel rather than a pure workout-log aesthetic. The postnatal angle is woven into her personal narrative — she has spoken openly about the challenges of returning to running after having children — which grounds her credibility with her core audience.
Her audience skews strongly female and falls predominantly in the 25–34 bracket, a demographic profile that aligns closely with her prenatal and postnatal specialization and with the broader home-fitness market that grew substantially in recent years. Sponsorships with Major Fitness — an equipment brand focused on home gym setups — and Woolworths signal a positioning that bridges serious training and everyday family lifestyle, rather than elite sport or aesthetics-first fitness. That dual positioning makes her a practical fit for brands targeting active, health-conscious women in their late twenties and thirties. With a managed business operation and a consistent posting cadence, she appears oriented toward consolidating brand partnerships in the home-fitness and wellness food space as that audience continues to mature.
Tanyapoppett reaches an audience concentrated in SJM primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. Demonstrated partners include majorfitness_global and majorfitness_au. Engagement on YouTube runs around 1.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For SJM-focused brands in fitness and related categories, Tanyapoppett offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Tanyapoppett's tier (Mid, 333K combined followers, SJM). Pulled from CreatorDB's category benchmarks.
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Yes, Tanyapoppett is a qualified Personal Trainer with a specialist certification in Pre and Post Natal fitness. That specific credential sets her apart from general fitness creators and shapes a lot of the content she makes for women who are pregnant or recovering after childbirth.
That is genuinely central to her brand — her Pre and Post Natal personal training certification directly informs the workouts she programmes and shares. She has also been open about her own experience finding it hard to return to fitness after having her kids, so the content comes from personal experience as well as professional training.
Yes, she has spoken about this openly in her posts, describing it as something she has genuinely found difficult since becoming a mum. That kind of honest postnatal fitness content is a recurring theme on her channel and is a big part of why her audience connects with her.
Tanyapoppett has an ongoing sponsored partnership with Major Fitness, a home gym equipment brand, collaborating with both their global account and their Australian arm. She has posted content marking five years of the brand alongside a personal reflection on how much her own fitness has changed over that same period.
Yes — she has called the landmine one of her favourite pieces of strength training equipment and was visibly excited to add one to her home gym setup. It features in her strength-focused workout content alongside dumbbells, which are the main tools she builds her home training programmes around.
Pull-up progressions and modifications are a recurring topic in her content, with hashtags like #firstpullup, #pullupstrength, and #pullupmodifications appearing regularly. She breaks down the movement in a way that is accessible to people starting from zero, making it a signature series her audience comes back to.
She mixes in food content alongside her fitness posts — she has shared recipes including a tofu dish, and has partnered with Woolworths on sponsored food content. The channel sits firmly in fitness first, but the broader healthy lifestyle angle means nutrition and cooking crop up fairly regularly.
Yes — she promotes training programmes that are available to subscribe to directly through her Instagram. Her bio specifically points followers there for structured plans rather than just standalone workout clips.
Her confirmed sponsors include Major Fitness (both global and Australian), and Woolworths. The mix of a home gym equipment brand and a grocery retailer reflects her positioning as a full healthy-lifestyle creator rather than purely a gym or aesthetics account.
Her audience skews heavily female — well over three quarters — and is concentrated in the mid-twenties to mid-thirties age range, with her largest single bloc of viewers based in the United States. Her Pre and Post Natal certification and her focus on realistic home workouts make the content especially relevant for busy women and mothers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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