Tannerplanes

ShipVelocity is a third-party logistics company built for direct-to-consumer ecommerce brands scaling in the United States, and Tannerplanes is one of its co-founders. The company has shipped millions of orders for DTC brands and markets itself around transparent fulfillment — giving brand owners clear visibility into costs and inventory handling rather than dealing with the hidden fees common at traditional 3PLs. Tannerplanes uses his social media presence heavily to build awareness for ShipVelocity and attract ecom operators as clients.

Transparent fulfillment is the central pitch of ShipVelocity — the idea that DTC brands deserve full visibility into their fulfillment costs and operations rather than being hit with unclear billing and inventory surprises. Tannerplanes makes this a recurring theme in his content, often breaking down where standard 3PL setups fail ecommerce brand owners. It functions both as a business philosophy and as the main differentiator he uses to position ShipVelocity against larger, less communicative fulfillment companies.

Yes — Tannerplanes promotes a free audit call through ShipVelocity, letting DTC brand owners review their current fulfillment setup at no cost. The offer is featured as the primary call to action across his TikTok and Instagram bios. It's designed for brands already shipping orders in the US that want to find out whether their current 3PL is costing them more than it should.

Yes, Tannerplanes is based in Miami, Florida, as stated in his Instagram bio. Miami has become a well-known hub for ecommerce entrepreneurs and DTC brand founders, which fits the community he creates content for and serves through ShipVelocity. His business focuses exclusively on fulfillment within the US market.

Tannerplanes makes content around ecommerce education, DTC brand scaling, fulfillment logistics, and entrepreneurship — with mindset and motivational content layered in through Shorts. His channel sits at the intersection of practical business advice and self-improvement, attracting both people launching their first ecom brand and operators already running one. The education angle is central to how he builds trust with the audience most likely to become ShipVelocity clients.

He posts both — his content uses hashtags like #mindset, #discipline, #focusmode, and #consistencywins alongside ecommerce-specific tags like #ecommerceinsiders and #digitalproducts. The motivational content tends to appear in short-form clips, while longer content digs into fulfillment, logistics, and DTC brand growth strategy. This dual approach helps him reach a broader audience than pure 3PL content would on its own.

It genuinely targets both audiences. Mindset content and hashtags like #makemoneyonline attract early-stage entrepreneurs, while the ShipVelocity free audit and fulfillment education content is clearly aimed at brands already doing real order volume. His audience skews toward adults in their mid-twenties to mid-forties, capturing people at different stages of building and running an ecommerce business.

Tannerplanes co-founded ShipVelocity rather than partnering with an existing 3PL, which means his content and business are directly integrated — he educates the ecom community while funneling interested brand owners into his own company. This gives him a stake in the outcome that a typical sponsorship deal wouldn't. His TikTok bio frames ShipVelocity explicitly as the most transparent ecom 3PL in the USA, a claim he can control because he built the company.

Tannerplanes is active on YouTube, TikTok, and Instagram. YouTube is his primary platform with the largest audience base, while TikTok sees the most frequent uploads and Instagram is where he actively drives traffic to ShipVelocity's free quote offer. All three bios consistently promote the ShipVelocity business as the core call to action.

Yes — the large majority of Tannerplanes' audience is based in the United States, which aligns directly with ShipVelocity's focus on domestic DTC fulfillment. His viewership skews male and is concentrated in the 25–44 age range, the demographic most likely to be actively building or managing an ecommerce business. Smaller but notable audiences from the UK, Canada, and India round out his reach.