India
Tanmay Bhat is a co-founder of All India Bakchod (AIB), the Mumbai-based comedy collective that helped define the language of Indian internet humor through the mid-2010s.
Total Followers +1.0%
7.6M
Across Instagram, YouTube
Primary Platform
2.1M followers · 28% of audience
Engagement
14.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $26K–$60K / IG post
A viral Tech Informer report ranked Tanmay Bhat above CarryMinati, Bhuvan Bam, and Samay Raina. Bhat responded to the claim with characteristic self-deprecating humour on X.
After Ranveer Allahbadia's comments on the Samay Raina show triggered FIRs and a shutdown, Tanmay — a Season 1 judge — publicly addressed fan pressure to 'take a stand', drawing parallels to the 2015 AIB Roast backlash he faced.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +20K +0.4% | +0 +0.0% | +20K |
| Last 30 days | +33K +1.5% | +39K +0.7% | +0 +0.0% | +72K |
| Last 90 days | +0 +0.0% | +112K +2.1% | +0 +0.0% | +112K |
| Last 365 days | +0 +0.0% | +112K +2.1% | +0 +0.0% | +112K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Airtel Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| dreamsetgo.sports Sponsorship | Sponsored content | May 2026 | — | |
| Pocket FM Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Flipkart Sponsorship | Sponsored content | YouTube | Sep 2024 | — |
| Unacademy Sponsorship | Sponsored content | YouTube | Jun 2024 | — |
| McDowell's No.1 Soda (Diageo) Beverages / Alcohol | Sponsored content | 2025–2026 | — | |
| BGMI / Krafton (Battlegrounds Mobile India) Gaming | Sponsored content | 2025–2026 | — |
Tanmay Bhat is a co-founder of All India Bakchod (AIB), the Mumbai-based comedy collective that helped define the language of Indian internet humor through the mid-2010s. After stepping away from public-facing content for an extended period — a hiatus he addressed openly, citing mental health — he returned with a revamped solo presence built around reaction videos, cultural commentary, and candid personality-driven content. His self-billing as "Comedian, YouTuber, Entrepreneur" reflects a deliberate repositioning: less sketch-comedy writer, more opinionated digital personality whose takes carry genuine weight with a loyal, long-formed audience.
His current content blends gaming integrations (notably BGMI), celebrity meme reactions, and appearances on collaborative productions like Samay Raina's India's Got Latent, placing him at the center of the present wave of Indian internet comedy rather than its history. The audience skews toward urban Indian millennials and Gen Z, with a meaningful diaspora slice from the US and UK — a profile that draws mainstream Indian consumer brands like Airtel, Flipkart, and Unacademy. With Instagram engagement running dramatically above category norms, his following signals retained affinity rather than passive accumulation, positioning him as a durable long-term partner for brands targeting digitally-native Indian consumers.
Tanmaybhat operates squarely in Indian comedy and pop-culture entertainment, making him a natural fit for brands targeting digitally-native Hindi-speaking consumers — particularly in telecom, edtech, e-commerce, gaming, and consumer lifestyle categories. His content mix spans reaction videos, celebrity meme collabs (notably with Bollywood talent such as Varun Dhawan), BGMI gaming integrations, and experiential brand tie-ins, signaling versatility across entertainment sub-verticals. His audience is India-dominant with a meaningful diaspora footprint in the US and UK, and the 18–34 cohort forms the clear core — a valuable bloc for mass-market Indian brands and aspirational lifestyle advertisers. YouTube cadence is notably consistent with near-daily uploads, while Instagram posts less frequently but converts at an engagement rate benchmarking far above category medians, indicating high-intent reactive fans rather than passive followers. His sponsor track record spans Airtel, Flipkart, Unacademy, Pocket FM, and sports-experience platform Dreamsetgo — a range confirming cross-category credibility across telecom, e-commerce, edtech, and lifestyle verticals. Gaming publishers and FMCG or beverage brands represent logical white-space opportunities given his existing content affinity and audience profile.
Benchmark estimates for a creator at Tanmaybhat's tier (Mega, 7.6M combined followers, India). Pulled from CreatorDB's category benchmarks.
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Tanmay Bhat was a co-founder of AIB (All India Bakchod), one of India's biggest comedy collectives. During the 2018 MeToo movement in India, AIB faced serious public controversy and Tanmay stepped back from the group, taking an extended break from content creation. He eventually returned as a solo creator, building a large audience on YouTube and Instagram through reaction videos, meme commentary, and celebrity collaborations.
Yes, Tanmay Bhat has been linked to India's Got Latent, Samay Raina's viral comedy show that brought together top Indian comedians and internet personalities. His own post captions directly reference both India's Got Latent and Samay Raina, confirming his involvement in that creative circle. The show became a major cultural moment for Indian online comedy, and Tanmay's association with it added to his renewed mainstream visibility.
Yes, mimicry is a signature part of Tanmay Bhat's comedic style — he has even captioned his own content as a "multiverse of mimicry." He blends celebrity impressions with reaction and meme-review formats, which has helped him maintain an engagement rate far above the category average for a creator of his size. It's one of the things that separates his comedy from more straightforward commentary channels.
Yes, Tanmay Bhat hosted a video titled "Varun Dhawan Reacts to His Own Memes," bringing the Bollywood actor in to watch and respond to internet jokes made about him. Tanmay has also trolled Varun Dhawan playfully on Instagram, suggesting an ongoing friendly rapport. This celebrity-guest meme-reaction format has become one of Tanmay's most recognisable content styles.
Yes, Tanmay Bhat went through a widely discussed physical transformation, with his weight loss becoming one of the most-searched topics tied to his name during his return to active content creation. He has also spoken openly about mental health struggles during the years he stepped back from the spotlight. The combination of his visible change and personal transparency made his comeback story a significant talking point among Indian internet audiences.
Yaaron Waali Baat (roughly "Talk with Friends") is a branded content series Tanmay has produced in partnership with The House of McDowell's Soda. The format fits his conversational, personality-driven comedy style, bringing together friends or fellow creators for candid exchanges. It reflects how Tanmay balances commercial partnerships with content that feels native to his existing audience rather than obviously promotional.
Yes, BGMI (Battlegrounds Mobile India) features regularly in Tanmay Bhat's content, including promotion of the BGMI Creator League (BGMICL). He uses dedicated BGMI hashtags across posts, signalling he participates in or covers gaming events tied to the title. This gaming dimension sits alongside his comedy and reaction content, widening his reach into India's large mobile gaming audience.
Tanmay Bhat's confirmed brand partners include Airtel, Flipkart, Unacademy, Pocket FM, and sports travel platform DreamSetGo. His sponsor roster spans telecom, e-commerce, edtech, and audio entertainment, which reflects an advertiser appeal that extends well beyond a niche comedy audience. For a creator in the Mega tier, this breadth of categories is a strong signal of his mainstream credibility.
Tanmay Bhat is based in Mumbai, which has historically been the natural hub for India's entertainment and comedy industry. The vast majority of his audience is based in India, though he also draws a meaningful share of viewers from the Indian diaspora in the United States and United Kingdom. His content is primarily delivered in Hindi and English, giving him cross-regional reach across the country.
Tanmay Bhat has surpassed five million subscribers on YouTube, placing him firmly in the Mega creator tier and among India's most established comedy voices on the platform. His YouTube channel maintains an engagement rate well above the category average, which is a strong performance signal at that scale. He continues to upload frequently, keeping his channel active and growing.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tanmaybhat · Instagram
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